"Rocks pierce the air, waves crash on the shore, and thousands of piles of snow are rolled up. The competition in the domestic automobile market is becoming more and more fierce, it can be said that it has reached the stage of "close hand-to-hand combat" with a bayonet, and the word "volume" is no longer enough to describe, to accurately describe this situation, it can only be described with "rolling up a thousand piles of blood", whether it is electric and electric rolling, oil and oil rolling, or oil and electricity rolling, and finally go straight to a theme - price.
"It's officially listed, and the listing price of the 11th generation Sonata starts at 139,800!" people rushed to tell each other.
On March 26, Beijing Hyundai's new flagship masterpiece - the 11th generation Sonata was officially launched in Xi'an, with a total of 6 configuration versions, with a guide price of 139,800 yuan to 186,800 yuan, and a special sales policy of 120,000 yuan for value purchases, anchoring a new round of market pricing power with an unusually low price and high value beyond expectations. This price has overlapped with some A-class cars, which can be said to have pulled down the price of B-class fuel vehicles by a large margin.
Qi Xiaohui, deputy general manager of Beijing Hyundai, said at the launch conference: "No matter how the times change and how the industry 'rolls', Beijing Hyundai will always be with users to create and share together, and go both ways!"
In the domestic auto market, electric vehicles have accounted for almost half of the country, even Toyota, Honda, these traditional manufacturers, joint venture car companies can not hold on, began to play "hybrid", "no matter how it changes", as the world's TOP3 car companies Hyundai still adheres to its oil car route, and launched its trump card model 11th generation Sonata, what confidence does it have to go both ways with users?
"Make the value the upper limit of the same level, and the price of the lower limit of the same level!" This is the strength and confidence of the 11th generation Sonata. Now, the 11th-generation Sonata has officially ushered in the market as a new benchmark for B-class aesthetics.
In terms of exterior design, the 11th-generation Sonata adopts the unified design language of the global ONE MODEL, and leads a new benchmark for the appearance of B-class cars with the styling design concept of starships. The coupe-style dynamic fastback has a sleek and tense shape, combining speed and aesthetics to make this car a striking sight on the road.
In terms of interior, the 11th-generation Sonata adopts the design of dual 12.3-inch panoramic curved screens, creating a simple and technological driving environment, rotating electronic pocket gear, extremely large space and suspended 64-color atmosphere lamp design, which raises the comfort and luxury of the car to a new level, and the elegant wood grain trim adds a warm texture to the car.
In terms of performance, the 11th-generation Sonata is equipped with 1.5T and 2.0T engines, both of which are equipped with 8AT transmissions. Among them, the 1.5T engine + 8AT golden power combination, the maximum power is 170 horsepower, the maximum torque is 253 Nm, the minimum fuel consumption is 6.25L/100 km, the 2.0T engine + 8AT high-efficiency power combination, the maximum power is up to 250 horsepower, which is quite an excellent data, the maximum output torque is 353 Nm, the minimum fuel consumption is 6.9L/100 km. Abundant power performance brings a hearty driving experience.
In terms of intelligence, the 11th-generation Sonata is equipped with the Hyundai Smartsense security system. As one of the first car companies to use ADAS in China, the 11th-generation Sonata now has up to 27 ADAS intelligent driving assistance functions in the same level after several updates and iterations of ADAS technology. Including a number of unique or leading technologies in the same class, such as RSPA remote intelligent parking assist and PCA-R rear parking collision avoidance assist, Sonata#第十一代 has achieved a high-end intelligence level comparable to new forces with more mature, reliable and safe technical advantages.
Allowing users to buy the highest value at the lowest price is Beijing Hyundai's commitment to consumers:
Beijing Hyundai offers a number of exclusive benefits for users who purchase the 11th-generation Sonata, including a 3,000 yuan discount for 10,000 yuan for the purchase price of the car, a cash subsidy of 10,000 yuan for replacement customers, a financial benefit of 0 interest for 3 years and a low interest rate for 5 years, a traffic benefit for 5 years of free data service for Bluelink, and a warranty benefit of up to 7 years or 150,000 kilometers of optional warranty policy.
Competition is inevitable, lay a solid foundation, enhance product power, and capture the hearts of users in order to make themselves invincible, after all, the ultimate decision on the fate of car companies is the choice of consumers. Whether oil is stronger than electricity or not, or leave it to the market to decide!