Recently, the comparison of the endorsement years of two well-known Korean actresses IU and Han Shaoxi has sparked widespread discussion on the Korean Internet. IU is known as the "longest-lived spokesperson" for its 10-year stable endorsement, while Han Shaoxi has suffered a continuous termination of the endorsement contract due to the recent love turmoil and has been labeled as the "shortest spokesperson". This phenomenon not only caused a discussion about the effect of the endorsements of the two actresses, but also touched on the sensitive topic of beauty pageant standards and spokesperson selection in Korean society.
IU, as a popular female singer and actress in South Korea, has long been loved by fans for her fresh image and musical talent. Her endorsement contracts usually last longer, showing the brand's continued recognition and trust in her image. In contrast, after Han Shaoxi became popular as a junior in "The World of Husband and Wife", she recently fell into controversy due to personal emotional issues, which caused her image to be damaged, which in turn affected her commercial endorsement.
On the South Korean Internet, netizens' opinions on the matter are polarized. Some netizens believe that IU's stable endorsement is an affirmation of their personal image and professional ability, and that the selection of beauty pageant standards and spokespersons should be based on the artist's comprehensive quality and long-term image.
Another part of netizens sympathized with Han Shaoxi's experience, believing that society's requirements for women's images are too harsh, and the choice of spokesperson should be more tolerant and diverse. They point out that the pervasive "toxic masculinity" and the touting of "normal men" in South Korean society have made female spokespersons face more pressure and challenges in their choices.
Netizens who support IU believe that a good spokesperson should have a stable public image and positive social influence. They highlighted that IU's long-term efforts and positive image have earned her the trust of the brand and the public, which is the key to her being able to maintain her endorsement contract for the long term.
Netizens who support Han Shaoxi believe that the choice of spokesperson should not be based solely on short-term public image, but should pay more attention to the artist's personal value and long-term potential. They called on the society to make the evaluation criteria for female artists more fair and reasonable, and give them more room for growth and correction.
The heated discussion caused by the comparison of the endorsement years of IU and Han Shaoxi not only reflects the strict requirements of Korean society for the image of female artists, but also reveals the public's different views on beauty pageant standards and spokesperson selection. In this discussion, we can see that Korean society is gradually exploring more tolerant and diverse criteria for selecting spokespersons while pursuing a public image. In the future, how to balance public expectations and personal growth will become an important issue for the Korean entertainment industry and advertising market.