01
In Weifang, after communicating with the DADA team, I have gained a lot of knowledge.
Let's talk about a few core cognitions.
The first, nomadic thinking.
My concept of doing traffic has always been intensive cultivation, and it is purely driven by content, and the realization is also more Buddhist, a bit like a farmer farming: circle a piece of land, scatter the seeds into it, and as for how much to harvest, it all depends on God's appreciation. The advantage of this is that it can build barriers, because others really can't copy it, and the disadvantage is that it is heavy and tired, and it makes less money.
Their idea of engaging in traffic is a completely different way of playing, not pursuing depth, only pursuing mass production, and once they find a traffic depression and high-quality projects, the whole team will pounce like a wolf, quickly test, quickly optimize, and make money quickly, which is completely a nomadic way of playing, Jin Ge Iron Horse, attacking the city and grabbing the land, after grabbing, valuable territory, insert their own flag, worthless territory, give up decisively, and never love war. This fast-in, fast-out style of play is extremely efficient.
Is it better to have an agrarian mindset or a nomadic mindset? I think it's going to be staged. When you don't have a basic game, you must learn to work intensively to make yourself have more chips in your hands;
02
Second, the pattern is greater than the ability.
There are more than 200 people in DADA company, and it adopts the management model of Handu Yishe.
The core of this model is: 1, the business side, the company relies on the potential energy to focus on the project, and the project must be excellent; 2, the talent side, the company adopts the co-creation model, every employee who joins the company, need to pay 30,000 yuan, become a management trainee, the company does not pay wages to the management trainee, only responsible for training for three months, three months later, the employee and the company two-way choice, inappropriate, leave, suitable, stay, stay, follow the company to start a business together, and at the same time in the company's perfect promotion system step by step promotion, until, become a partner of the company; 3, the delivery end, cut the company into a project teamEach project team is divided into different types of work according to the business chain, and finally realizes standardized delivery and collaborative operations, of course, the money must be allocated to the project team, otherwise they will not have combat effectiveness.
This model is different from the self-media company driven by the boss's IP, because it has self-circulation attributes, as long as the management is good, it can achieve a virtuous circle between projects, talents and customers.
I believe that what every boss wants in the end must be to lie down and make money, instead of: if I work today, the company will make money, and if I am sick today, the company will be paralyzed, which is the biggest bug in the business model of super individuals.
And the boss wants to liberate himself, which can only be achieved through pattern design and system.
03
Third, the biggest difference between people is cognition.
The traffic disk in my hand, if I do it myself, I can only make a few million a year, and if I take it to them, I can do tens of millions a year.
Why is there a tenfold difference in monetization of the same resource?
Cognition, cognition, or cognition.
But cognition is not something you can make up for by reading a few books or understanding some underlying logic.
Because, the first level of cognition, called, I have done it. Therefore, the unity of knowledge and action must be the highest level of cognition.
The second level of cognition is called, I have experienced, I have summarized. People who have lost money or made money understand the cruelty or excitement of entrepreneurship better than people who have never experienced anything, because cognition is often made by money.
The third level of cognition, called, I've seen. The improvement of people's cognition often comes from the qualitative change after the accumulation of high-quality information; if you see more rich people, you will know what it is to make money; if you see more university professors, you will know what academic wisdom is all about; if you see more government officials, you will know what power is all about; what you see is what you get, what you see is information; and what you get is cognition. Therefore, it is really important to go to the high-quality circle to soak in it and brainwash yourself.
The four levels of cognition, called, have been pointed out. It can be said that the qualitative changes in many people's lives often come from the guidance of nobles, because if people rely on themselves to improve their cognition, they are often linear for a long time, and occasionally exponentially improve;
According to this logic, you will find that many people do not have much understanding of many things, and their heads are just a little bit of information paste.
It's not scary to have a slurry in your head, the key is to see your own limitations, and then learn to borrow strength.
04
Fourth, to start a business, you must go to a place where the water is big and the fish are big.
Many people can't make money starting a business, because they chose the wrong track from the beginning.
At the end of last year, I participated in the vitality conference held by Toutiao in Sanya, and one of the links was monetization exchanges, and at that time I learned that many of the top knowledge Vs with tens of millions of fans are only a few million a year, and high-quality anchors with goods don't even need to be heads, starting with tens of millions.
The difference in monetization is so big, is it because the knowledge big V does not bring goods, and the anchor will be more likely to engage in traffic?
Of course not, the core reason is the choice of track.
Some tracks, it is naturally easier to make money, while some tracks are often not rolled.
How to choose a good track for entrepreneurship?
Look at three points, the first point, the point of view, that is, look at your own cognition, core ability and mental strength, what kind of project is easier to match; let a person who likes to make quick money open a restaurant, it is better to kill him, because the cognition does not match the project; choose a project, don't disgust yourself.
The second point is to look at the line, that is, to understand the position of money in the industrial chain, for example, the money of medical cosmetology is on the traffic side, and the money of catering is in the supply chain, so you have to engage in traffic and catering to lay out the supply chain, where is the money, where you have to go, to be specific, high customer orders, high gross profits, and high repurchases, the three should at least account for one, if all three are accounted for, you should quickly jump in, start a business, and you must go to a place where the water is big and the fish are big.
The third point is to look at the face, that is, to see what the industry pattern is, there are many industries that are not suitable for ordinary people to play at all, there are many industries that are too easy to be replaced, and some industries are too easy to be hit by giants.
And the choice of the track is a great test of the entrepreneur's cognition.
Therefore, the most important thing for entrepreneurs is to upgrade their cognition.