In recent years, with the transformation of rural tourism from scenic spots to all-for-one tourism, new consumption formats such as rural cafes are being integrated into rural life, injecting new vitality into rural tourism.
As spring grows stronger, walk along Hongluosi Road to Luzhuang Village, and at the mouth of the clean and tidy streets and alleys, a coffee shop called Tomo'Coffee comes into view. The warm afternoon sun shines through the glass windows in the small shop, and the store manager Lu Ting and his wife are discussing the different ways to make the new coffee "chestnut coffee" in the store.
Luzhuang Village is close to the Hongluo Temple Scenic Area, relying on the unique natural conditions, the village has been vigorously developing tourism, and constantly improving supporting facilities to enrich the cultural tourism industry. Tomo'Coffee is the first coffee shop introduced in Luzhuang Village in 2019, and after several years of development, the coffee shop not only has a regular customer base, but also is loved by tourists.
Lu Ting, the store manager, grew up in Luzhuang Village, and since she returned to her hometown to start a business, she has deeply integrated her coffee shop with the scenic spots around Luzhuang Village, the local culture and customs of the village, and launched a variety of special coffees and handmade gifts to meet the purchase needs of citizens and tourists. At the same time, some villagers also have good places to work.
At the entrance of Luzhuang Village, there is also a coffee shop called "Savage Growth", the store environment is clean and tidy, not only has a small gathering of three or five friends, but also a conference room with complete electronic equipment, which can meet the needs of different tourists for team building and gathering. In the new year, as the number of visitors gradually increases, store manager Deng Chaoyue and his colleagues are also planning to launch new products and extend business hours.
Not only Luzhuang Village, in recent years, all villages in Huairou Town have been actively exploring the introduction of new coffee formats to promote the upgrading of rural tourism. Several coffee shops in Dongsi Village continue to innovate service models on the basis of ensuring the quality of coffee: Xiaoju Time Coffee Shop has opened an indoor billiard hall to provide customers with leisure choices; Jingyan Blue Mountain has launched coffee and simple meals on the basis of accommodation to create a well-functioning homestay brand; Wenyang Academy has combined coffee and traditional culture to launch various experience activities.
A rustic coffee shop with a different character
It further enhances the rural taste
Constantly rejuvenate rural tourism
Enrich tourists' rural vacation travel experience
It has also opened up a new "economic field" for rural tourism
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Source: Huairou News
Photo and text editor: Nana