The opening of the Moutai Old Liquor Greater Bay Area Trading Festival is imminent, and several knowledge points quickly understand the popular single products of Moutai Old Liquor.
This issue will take you into "Iron Cover Moutai".
From the late 1985 to August 1996, the "Feitian" and "Five-Star" Moutai liquor was produced with a twist-off anti-theft metal aluminum cap, which has the characteristics of light weight, corrosion resistance, good sealing, and long-lasting stability, and is deeply loved by the majority of Moutai collectors. At the same time, due to the short historical cycle of the factory, the scarcity of stock and the strong cultural attributes, Kweichow Moutai from 1985 to 1996 has a high collection value.
Affected by the external macroeconomic and consumption environment, the opening rate of Kweichow Moutai (1985-1996) has remained low since 2022. Subsequently, with the economic recovery, the corkage rate may rebound.
The consumer users of Kweichow Moutai (1985-1996) are mainly high-net-worth people, especially high-net-worth people with high consumption frequency and high amount of high-end liquor, senior old liquor collectors, and high-end gift demand groups, etc., which are the main consumer customers of Kweichow Moutai (1985-1996).
"Iron cover" Moutai has six major values
01 Scarcity value
First, the stock is scarce. According to overall market estimates, the current stock of Kweichow Moutai (1985-1996) is about 165,700 bottles. As a variety of Moutai old liquor with a high corkage rate, the market stock of Kweichow Moutai (1985-1996) is decreasing by 10% per year.
Second, the process is unique and cannot be replicated. Kweichow Moutai (1985-1996) is a twist-off anti-theft metal aluminum cap, which is lightweight, corrosion-resistant, well-sealed, and long-lasting. This production process of Moutai is the most special one since the establishment of Moutai, giving Moutai a more unique value during this period.
Third, scarce historical uniqueness. From the late 80s to the mid-90s of the last century, it was in the early stage of reform and opening up, and the market economy was active. Kweichow Moutai (1985-1996) was listed at a time when the state liberalized the independent pricing power of the liquor industry, and the relationship between supply and demand caused the price of famous liquor to rise several times instantaneously. Ordinary people can truly choose the liquor brand they can afford to drink. Kweichow Moutai (1985-1996) witnessed the first industry adjustment of the liquor industry from 1988 to 1992, and also witnessed the prosperity of the post-70s and post-80s generation, and is one of the best physical carriers to reminisce about that era.
02Value-added
Since the arrival of Kweichow Moutai (1985-1996), the price of each vintage has increased hundreds of times.
At the same time, the price growth rate of Moutai in the past 10 years in the early year of 1987 and the late year of 1996 was measured respectively, which were 82.6% and 254% respectively. According to this logic, the price of Kweichow Moutai (1985-1996) is very likely to double in the next 10 years.
Judging from the data, it has far exceeded the growth rate and yield of the current mainstream investment products. Based on this, it can be speculated that as the market volume of Kweichow Moutai (1985-1996) decreases, its value preservation and appreciation attributes will be further highlighted.
03 Product value
The maturity of the Moutai process and the stability of the quality were perfected from the late 80s to the early 90s, and the production process and raw material selection of Kweichow Moutai (1985-1996) were more strict and refined, and the liquor quality was better, representing the peak of the production process and excellent quality.
04 Drinking value
Kweichow Moutai (1985-1996) has been 28-39 years old, and the body has reached the maturity of mellowing, and it is now the golden age of soy sauce esterification effect. Kweichow Moutai (1985-1996) is currently in the "best drinking period" recognized by most consumers.
In terms of color, the wine has a light golden yellow color and is clear and transparent.
From the aroma to smell, the old ripe incense (smoky incense) is prominent, compounded with honey, fruit, floral, baking and other aromas, the aroma is elegant and delicate, balanced and coordinated, as elegant as a valley orchid.
From the taste, the wine body is delicate and soft, the mouth will have a mellow and beautiful, silky and dense feeling when imported, the wine body is rich in aroma layers, the old mature fragrance (smoky incense) is prominent, accompanied by obvious floral fragrance, koji fragrance and other compound fragrances, its refreshing fragrance is endless, and the aftertaste is long.
05Cultural values
First, historical and cultural value. Kweichow Moutai (1985-1996) grew up in a special historical period, witnessing the great historical moment of reform and opening up, the historical period of rapid development of the socialist market economy with Chinese characteristics, the great historical changes in China's liberalization of the independent pricing power of the liquor industry, the first historical adjustment of China's liquor industry, and the historical change of Moutai's maturity in technology and quality. The historical and cultural value of Kweichow Moutai (1985-1996) has laid the foundation for Moutai to go to the whole country and the world.
Second, the value of consumer culture. The existence of Kweichow Moutai (1985-1996) has given people who love good wine and wine more reasons and choices to drink good wine and old wine, and it has also made people in the seventies and eighties recall the past.
Third, collect cultural values. Moutai's industry status and its collection attributes have made the collecting community pay more attention to Moutai than any other brand. At the same time, the special historical value of Moutai during this period made the collectors more interested in the historical emotion and significance behind it, forming a common understanding that collecting Kweichow Moutai (1985-1996) is to collect oneself, the rapid rise of China's economy, and the history of the great rejuvenation of the Chinese nation.
06Leading value
In 2010, with the opening of the first old liquor auction of Goethe Yingxiang, liquor began to enter the auction market. Since then, the entire old liquor auction market has always been Moutai's standout. According to the data, in 2021, the auction transaction price of local state-owned Moutai old liquor produced in 1983-1986 will reach about 75,000 yuan per bottle, while the auction transaction price of Moutai old liquor produced in 1987 will reach 72,500 yuan per bottle, and the average auction price will reach 42,600 yuan per bottle within 5 years.
来源 MOUTAI 品藏家
Edited by Zhan Zemei
Second trial: He Shihan
Third trial Li Xun