On the evening of March 22, in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province, the stadium was brightly lit and cheers were endless.
China's first "Village BA" Ball Championship kicked off. In the next half year, Taipan Village will become the host of the Guizhou Division of this "country" prefix event. In early November this year, Taipan Village will become the venue for the national finals of the Championship of the Ball Championship, where the "All-Star Weekend" of "Village BA" will be staged.
From a ball game where villagers entertained themselves, to a sensational event across the country, the little basketball has stirred up thousands of waves in Taipan Village, southeast Guizhou, and Guizhou.
Since the summer of 2022, Taipan Village, which became popular on the Internet and is known as the "window to observe Chinese-style modernization", has undergone what changes in the past two years, and what has it adhered to in its development?
Taipan Village is the birthplace of China's "Village BA".
The consensus of the villagers: capital intervention is strictly prohibited
15 hours before the opening ceremony of China's first "Village BA" Ball King Competition, some spectators arrived in Taipan Village.
"Hurry up, take a position!" In the past year, Liu Yang, a self-media practitioner, came to Taipan Village 7 times. Last February, he arrived two hours before the start of the game, parked his car, and struggled to move from the crowd of spectators to the side of the pitch with his camera and stand. After filming for one night, the footage was edited and produced by Liu Yang's team, and released on 7 video accounts, and it received nearly 2 million traffic within a few days.
In the next game, Liu Yang came earlier than the other.
This time I arrived in Taipan Village at 2 a.m. on March 22. The moon stars are scarce, the village is very quiet, and Liu Yang fell asleep in the car. When the morning light was faint, he suddenly heard the sound of a "bang bang" basketball hitting the ground not far away, and looked at the time, 5 o'clock in the morning.
On the basketball court in Taipan Village, some people have already started playing.
The ball game came in waves, with teams for primary school students and teams for Miao women. In this small village, basketball has become a natural way of life, as common but necessary as spring ploughing, autumn planting, winter and summer cultivation. Everyone who walks into the pitch can be involved in the sport at any time.
Students from Taipan Village team up to play basketball
At first, there were no spectators at the stadium, but as time went on, more and more onlookers came, and villagers came, and tourists from other places came. By 1 p.m. on the same day, before the opening match of the Hunan Meishan God of War Team and the Gansu Snow Pioneer Team, the basketball court of Taipan Village was full, with a conservative estimate of more than 20,000 people.
In the past, people who went out to work in the village would rush back to their hometown to play a basketball game every year during the "New Year Festival". At that time, they could not have imagined that a few years later, many unfamiliar faces would also flock from all over the country, and the crowd would gather like a trickle into a boiling sea.
The flow of people has increased, but the original intention of Taipan Village has not changed.
In the past two years, there have been many enterprises visiting Taipan Village to try to commercialize the development and construction of "Village BA", and the opening of their mouths is hundreds of thousands of yuan in naming fees and even millions of in-depth cooperation amounts. However, there has long been a consensus among the people of Taiwan: "The matter of collecting money must not be done" and "capital intervention and malicious speculation are strictly prohibited".
The integrity of businessmen: never take the opportunity to raise prices
The business of Taipan Village has always been with its inherent love and simplicity.
"Village BA" does not charge tickets, advertises, or sponsors. In the eyes of outsiders, the most lucrative avenues for sporting events are all blocked.
But Taipan Village has a different way of thinking.
“村BA”吉祥物“村宝宝”
In addition to basketball, bullfighting was also prevalent in Taipan Village in the past. As soon as the owner let go, the two cows hedged each other and slammed into each other with their horns. However, due to the high energy and cost of bullfighting, and the difficulty of maintaining the venue, the event was gradually shelved.
Basketball, a form of sport that is closer to modern civilization, has been passed down. Because of this, compared with the basketball game in the city, the basketball game in Taipan Village is more "bullfighting", for example, if a player successfully dunks when someone is marked, he will get a reward of 100 yuan.
——The love of the people of Taipan Village has not changed so far. The first cultural and creative person to "debut" is a cow holding a basketball, with a strong body and a confident expression, named "Village Baby".
Subsequently, the "Village BA" series of clothing, cold brew tea, commemorative wine and other products were also launched. Some villagers told reporters that a tourist once took away an empty mineral water bottle printed with the words "Village BA" as a souvenir.
When there are events and when there are no events, Taipan Village is like two worlds.
Catering shops and food vendors are doing a good business. At the busiest time, villager Wang Xingwen fried nearly 100 servings of fried rice in 2 hours. He described that he didn't have time to see the appearance of the visitor at all, and he took the order and buried himself in the work. After the game, the crowd quickly dispersed within 1 hour, and if it weren't for the fact that his arm began to sore, Wang Xingwen even suspected that the previous busyness was a dream.
Wang Xingwen is not the only one who feels the same way. In a restaurant, the reporter saw a "warm reminder" posted on the wall: the store is closed when there is no ball game. Please tell each other, thank you!
The villagers in Taipan Village who eat "event rice" have gradually adapted to this rhythm of business, but they will never take the opportunity to raise prices, "The staff of the county market supervision bureau will also check from house to house and ask us to post the price." ”
The staff of the Taijiang County Market Supervision Bureau standardizes the booth "clearly marked price"
The breakthrough of government departments: to help the brigade to help the race to support production
The changes in Taipan Village have also led to changes in Taijiang County.
Yang Dezhao, the magistrate of Taijiang County, mentioned many times in an interview with the media that it is necessary to explore the whole industrial chain of "helping tourism and supporting production with competition" to achieve a bumper harvest of social and economic benefits.
According to the statistics of Taijiang County Bureau of Culture, Sports, Radio, Television and Tourism, in 2023, Taijiang County will receive 6.24 million tourists, a year-on-year increase of more than 55%, and the comprehensive tourism income will increase by 65% year-on-year. Linking traffic and popularity to the cultural tourism industry, "Village BA" has become a strong force to promote the development of cultural tourism in Taijiang County.
"Village BA" deep mountain concert
Taijiang County's special agricultural product, carp kiss fragrant rice, has been selected as a "village BA" prize and interactive gift for many times, and is deeply loved by players and audiences.
With the blessing of the popularity of "village BA", Taijiang County has promoted the planting of 83,100 mu of varieties such as Zheyou 210 and Zhongzheyou 8, and implemented 20,000 mu of "rice + facility-assisted fish farming" industrial comprehensive demonstration area, and the price of the valley has increased from the original 1.5 yuan/jin to 1.8 yuan/jin now, and the annual comprehensive output value per mu has reached more than 10,000 yuan.
With the "village BA" out of the circle, Taijiang County also opened a scientific and technological "rice" road around a bag of rice, a fish string up a rich industry, a pot of sour soup boiling a city, an agricultural product processing park to strengthen a regional economy, a "village BA" brand to drive one party to increase income "five ones" to comprehensively build a "rice-fish" whole industry chain development with intensive processing of agricultural products as the core, science and technology numbers as the support, and agriculture with agriculture as the purpose, and successfully approved the creation of a national modern agricultural industrial park.
2023 Taijiang County "Miao Sisters' Festival"
In 2023, Taijiang County will be approved to create a National Modern Agricultural Industrial Park, a National Rural Revitalization Demonstration County and a National Rural Industry Integration Development Demonstration Park, and will be awarded the titles of National Production Farm, National Key County of Leisure Agriculture, and the Third Batch of National Farmers' Sports and Fitness Bases, realizing a historic breakthrough in Taijiang's agricultural industry.
Source: Zhongwang News