March 26 is an extremely important day for both the Hyundai and B-segment sedan markets. On this day, Beijing Hyundai's 11th-generation Sonata will be launched, which may break the industry inertia of B-class car market pricing and pull the joint venture B-class sedan into the "era of less than 150,000 yuan", which was unimaginable before. It is with the former that other models in the B-class sedan market will have a hard time, but this is of great significance to the entire B-class car market and even consumers, and this is mainly due to Hyundai's "one global car" development concept to reduce the cost of car manufacturing, and the world's top 3 technical strength has the advantage of the industrial chain.
In the price battle between fuel vehicles and new energy vehicles, why did Beijing Hyundai fire the first shot?
In 2024, the domestic auto market can be described as a battlefield of "involution". In the face of the challenges of many new energy vehicle companies, the veteran car company Beijing Hyundai has not shown weakness in putting forward the counterattack slogan of "oil is stronger than electricity", and has directly launched fierce competition with BYD and other brands with an ultra-low price strategy starting from 75,800 yuan. This action has attracted widespread attention in the industry and is considered to be the first shot of fuel vehicles to counterattack the new energy market, of course, this also paves the way for the pricing of the later 11th generation Sonata.
The reason why Beijing Hyundai shouted that "oil is stronger than electricity" is inseparable from its strong brand and R&D strength. Taking the 11th-generation Sonata as an example, as a global model, the 11th-generation Sonata adopts the unified design of the global ONE MODEL, which is developed based on the unified global data, molds and related standards, coupled with the unified global supply chain system, which maximizes the dilution of BOM costs. Not only that, but the technical reserves of the world's top 3 also give the 11th generation Sonata the strength to launch a value war.
Fearless of the "price war", the 11th-generation Sonata has the pricing power of gasoline B-class vehicles when it is launched
Now, Beijing Hyundai's "price war" has set a new standard for a number of traditional fuel car companies in China, after it, whether it is "official reduction" or dealers' "terminal discounts", consumers can buy better products at lower prices.
Even for new cars, pricing strategies have been reconsidered. On March 6, GAC Toyota's new 9th-generation Camry was officially launched, and the starting price of the 9th-generation Camry was 171,800, which was 8,000 lower than the eighth-generation model. Obviously, Beijing Hyundai's "price strategy" has a good guide for the current fuel vehicle companies. However, the price of 17 is the "floor price" of other car companies, and it is by no means the "floor price" of Hyundai Motor, a major global manufacturer.
After all, today, when the price of some new energy B-class cars has reached 16 or 170,000 yuan, it is still difficult to talk about the "quality-price ratio" of fuel vehicles sold from 171,800 yuan. Judging from the information that has been exposed by the official one after another, the 11th-generation Sonata has indeed put a lot of thought into pricing, just like the official announcement poster, repeatedly mentioning the "cost concept" that many car companies rarely mention or even do not want to mention. I can't help but think that the listing of the eleventh generation Sonata is not to make money, but to make friends. It can be expected here that if it is consistent with the price of 140,000 yuan uploaded on the Internet, the launch of the 11th generation Sonata will undoubtedly be an earthquake in the B-class car market.
Conclusion:
In the current automobile market, although there are many good cars, the really good cars are basically cars with reasonable prices and high quality, but it is difficult to take into account the profits sought by car companies and the price demanded by consumers, which also leads to many consumers It is difficult to buy a high-quality car at a more affordable price for a long time, and with the emergence of the eleventh generation Sonata, this situation may be completely changed.