"Longshang good grain and oil" is healthy for tens of millions of families
——Our city actively promotes the brand strategy to promote the high-quality development of the grain industry
Pingliangrong Media Center reporter Guo Jiayue
Accelerating the high-quality development of the grain industry is an important measure to ensure food security. Our city thoroughly implements General Secretary Xi Jinping's important exposition on national food security, resolutely implements the political responsibility for food security, takes the high-quality development of the grain industry economy as the main line, deeply promotes the supply-side structural reform of the grain industry, and takes multiple measures to vigorously promote the high-quality development of the city's grain industry economy.
"It can process 200 tons of wheat a day. In the first two months of this year, a total of 4,400 tons of wheat were processed, 140,000 bags of various flours and by-products were produced and sold, and sales revenue of 13.5 million yuan was realized. On March 7, Wang Shuai, general manager of Pingliang Yunxiang Flour Industry Co., Ltd., introduced while taking reporters to visit, Yunxiang Flour Industry has always adhered to the development concept of "being a conscientious enterprise and building a reassuring brand", selected local green and high-quality winter wheat, adopted automated fully enclosed dust-free production technology and advanced low-temperature grinding technology, and the quality inspection covered the whole production process, and the products were sampled 6 times a day and 1 third-party sampling every quarter. The production of refined first-class flour, high gluten flour, snow powder, super snow powder, family powder, cut flour 6 series of more than 20 kinds of products, sales cover Pingliang, Guyuan, Xiji, Haiyuan, Yinchuan, Lanzhou, Sichuan, Chongqing, Tianjin and other places, the annual processing of wheat 50,000 tons, sales revenue of 120 million yuan, not only to meet the needs of consumers for green, healthy, high-grade flour, has achieved good social and economic benefits, but also fully mobilize the enthusiasm of local farmers to grow grain, increase farmers' income.
There is food in the hand, and there is no panic in the heart. In strict accordance with the requirements of the party and government for food security, the city has fully implemented the strategy of "storing grain on the ground and storing grain in technology", strengthened organizational guarantees, compacted political responsibilities, stabilized the area, guaranteed output, and increased efficiency. In 2023, the city's grain sowing area will be 4.3513 million mu, a year-on-year increase of 0.88%, and the total grain output will reach 1.167 million tons, a year-on-year increase of 0.93%.
Good grain and oil are grown and managed. In recent years, the city's refined grain and oil processing enterprises have a strong momentum of development, excellent quality, the city into the national grain and oil information system of the refined grain and oil processing enterprises a total of 11, representative brands are Longqiang, Longyuan Xue, Guangjiang, Jia Xuexin and so on. Among them, Changfeng Flour Industry Co., Ltd. adopts the most advanced Swiss Buhler flour production line, with a daily processing capacity of 300 tons of wheat, an annual processing of up to 100,000 tons of wheat, and a sales income of 218 million yuan, and Maixiang Milling Co., Ltd. has a daily processing of 350 tons of wheat and an annual processing of 40,000 tons of wheat, with an output value of 120 million yuan, and its products are deeply trusted by consumers in Pingliang, Lanzhou, Yinchuan, Shaanxi, Sichuan, Xining and surrounding areas.
In order to improve the level of brand operation services, our city combined with the "Longshang Good Grain and Oil" construction project, actively promote the brand strategy, and cultivate brand-name products. Adhere to the excellent word, adjust and optimize the product structure, transform and upgrade the "time-honored brand", deeply develop the "original brand", cultivate and expand the "new brand", vigorously promote the construction of local grain and oil brands, encourage enterprises to carry out deep processing of grain and oil products, and develop characteristic grain and oil products. At the beginning of the year, 9 products of 5 enterprises, including Yunxiang Flour Industry Co., Ltd., Maixiang Milling Co., Ltd., Changfeng Flour Industry Co., Ltd., Shangjia Baofeng Flour Industry Co., Ltd. and Chongxin County Kangyuan Agricultural Science and Technology Development Co., Ltd., won the "Longshang Good Grain and Oil" regional public brand certification. "Longshang good grain and oil" products are an important mark that comprehensively and objectively reflects the quality of grain and oil products, selected as "Longshang good grain and oil" products, to promote the city's high-quality grain and oil products, enhance the development level of the grain industry has a positive role in promoting, in improving the brand effect, enhance product competitiveness, increase product market share, expand enterprise sales channels, and boost the city's high-quality grain and oil products out of Pingliang out of Gansu, to achieve resource advantages to accelerate the transformation of industrial advantages and other aspects of great significance.
"Our company's products are made of high-quality wheat from Henan, Anhui, Shaanxi and other places and local high-quality red wheat as raw materials, with the characteristics of 'rich wheat aroma and pure taste'. Quality is the life of an enterprise, and innovation is the soul of an enterprise. From the acceptance of raw grain to the delivery of products, every procedure in Changfeng noodle industry has been strictly controlled to ensure that the product quality is excellent. Sha Guangjiang, general manager of Changfeng Noodle Industry Co., Ltd., said.
In order to realize the development idea of "focusing on grain, driving farmers and growing together", Maixiang Milling Co., Ltd. adopted the cooperative system to develop order agriculture and created its own raw grain production base, purchased 45,000 tons of high-quality wheat, with an average household income of 2,080 yuan, and drove 47 poor households to purchase wheat. The base plus farmer model adopted by Maixiang Milling Company not only ensures the supply of raw grain for the enterprise, but also makes positive contributions to the increase of farmers' income and the development of agricultural industrialization.
At the same time, the city attaches great importance to the work of attracting investment in the grain industry, vigorously carries out investment promotion activities, and successfully attracts a number of outstanding grain processing enterprises. In 2004, Pingliang Yunxiang Noodle Industry Co., Ltd. was jointly established by Sichuan merchants and state-owned grain enterprises, which drove the growth of local wheat planting and farmers' planting income, and formed a whole industrial chain model integrating production, purchase and sales;In 2021, Pingliang Guowei Starch Co., Ltd., a corn starch processing enterprise, will process 1.5 million tons of corn starch annually, with an annual output value of more than 3 billion yuan, pay taxes of more than 40 million yuan annually, solve 600 jobs, drive 1 million corn planting farmers, and realize local corn purchase, processing, extending the corn industry chain, In 2012, Jingchuan Zhengda Feed Co., Ltd., a feed processing enterprise that attracted investment, had a production capacity of 113,500 tons, an income of about 476 million yuan, a total industrial output value of about 479 million yuan, and a tax of 8.09 million yuan, which made positive contributions to supporting and driving the transformation and upgrading of modern animal husbandry in Jingchuan and Pingliang areas and helping local farmers get rid of poverty and become rich. In recent years, the city's Food and Material Reserve Bureau has actively strengthened foreign exchanges and cooperation, organized more than 30 grain enterprises to participate in various industry exhibitions and exchange activities such as "China Grain Trade Conference", "Lancha Fair", "Grain and Oil Exhibition" and "Food Science and Technology Activity Week", and reached 21 grain production and marketing cooperation agreements with major domestic grain producing areas, with a total purchase and sales volume of more than 400,000 tons. Through investment promotion, we will continuously enhance the basic capabilities of the city's grain and oil industry chain and supply chain, and empower the new vitality of grain production development with whole-chain thinking.
It is understood that in the next step, the city will encourage grain enterprises to explore various forms such as internal and external introduction, restructuring and mergers and acquisitions, and share cooperation, expand the scale of enterprises, enhance the strength of enterprises, make leading enterprises bigger and stronger, and give full play to the leading role of leading enterprises. Actively explore ways and means to promote the development of the grain industry, keep an eye on effective demand, and give priority to key enterprises in accordance with the principle of "supporting excellence, strengthening and strengthening", and make every effort to promote the high-quality development of the city's grain industry. Support and guide the city's grain and oil production and processing enterprises to strive for brands, carry out brand promotion and high-quality grain and oil display, vigorously promote local characteristic grain products, build Pingliang brand, and promote industrial transformation and development to improve quality and efficiency. Relying on scientific and technological progress, the implementation of talent strategy, cultivate a group of entrepreneurs who understand management and good management, and provide strong intellectual support for the development of grain industrialization in our city. Strictly implement the "Food Security Law", adhere to the management of grain in accordance with the law, vigorously develop the grain industry economy, and ensure the city's food security.