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Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

author:New retail in tourism

The combination of intangible cultural heritage embroidery and contemporary cultural creativity is not to create a new type of embroidery technique, but to combine this ancient embroidery process with contemporary aesthetic taste and popular culture, using new themes, new materials, new carriers and new display techniques to create different embroidery works, with more display forms, more application scenarios, to explore more possibilities of intangible cultural heritage embroidery, and to be accepted and loved by contemporary people.

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

刺绣胸针-珠宝艺术家Heng Li

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Newspaper embroidery - artist Myriam Dion

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Botanical embroidery

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidery installation art - stitched urban skin

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidery installation art

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidery illustration - Li Min

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidered books - stitches of history

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Secondary creation of embroidery

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidered tea packaging - double happiness is coming

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidered stationery

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidery haute couture

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

Embroidered poster

Intangible cultural heritage embroidery × cultural creativity, so that excellent traditional culture comes alive

Image source: Xiaohongshu Sany Design

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