In recent years, China's auto market is destined to be uneven. On the one hand, BYD has opened the Glory Family Bucket model, using killer features in various market segments, stirring up everyone's own danger; on the other hand, the traditional joint venture giants are relying on star products with strong appeal to prove to the market that compared with price, product value is the long-term standard for consumers to buy cars.
You must know that the reason why a star model has endured for a long time is that it not only reflects the brand image and historical heritage of the car company, but also has become a classic that can stand the test of the times because of its deep participation in national life.
And FAW-Volkswagen Magotan is such a classic star model that is a household name.
Today, the new generation Magotan has once again set a new benchmark for B-class cars with its high-quality German concept, excellent driving experience, and long-term value experience.
Not only advanced, but also overstepping
The front face of the new generation Magotan is simple but not simple, and the overall design is based on the integration of the classic design of the Volkswagen brand's calm atmosphere, and shows a young and fashionable sports style, which is quite a test of design skills. The blacked-out grille and lower air intakes feature a continuous design, while the front bumper lip is slightly protruding and flanked by a black "C" frame, giving the car a wider and more layered look from the front.
In terms of details, the headlight group adopts the innovative design of Volkswagen, with built-in IQ.Light full-matrix headlights, and the headlight groups on both sides are connected to the narrow front grille, and a chrome trim strip is used in the middle to run through, with the Volkswagen LOGO that can be illuminated, and the visual effect is quite good after lighting.
The sleek and elegant C-pillar on the side is in keeping with the luxury Touareg style, while the rear features a through-light design with X-shaped styling and illuminated elements, which not only increase the recognizability, but also add a bit of high-end feeling.
The biggest highlight of the interior is that the new car adopts a new triple screen design, equipped with a 10.25-inch full LCD instrument and a 11.6-inch entertainment secondary screen in front of the main and co-pilot, plus a 15-inch suspended central control screen, and the sense of scientific and technological atmosphere is quickly full. In addition, the new car also adopts a pocket type electronic shift mechanism, which greatly improves the space utilization of the armrest area.
From the declaration information, it can be seen that the length, width and height of the new generation Magotan are 4990/1854/1487 mm, and the wheelbase is 2871 mm. Compared to the current model, the all-new Magotan is 124 mm longer, 22 mm wider, 8 mm taller, and the wheelbase remains the same.
It is understood that the new car may be equipped with 1.5TSI, 2.0TSI high-power engine options, this power system is stable and durable, no shortcomings, can meet the needs of different consumers. Adults don't do multiple-choice questions, fuel economy, performance, driving, as long as you want, the new generation of Magotan can give you.
From the overall sensory point of view, the new generation of Magotan still maintains the pure German brand genes, takes stability as the background color of the product, pays attention to the technological level in many details, and has also carried out a large design and configuration update. For example, the design of the exterior shape is extremely powerful, simple and elegant, and then the headlight design, insisting on both function and aesthetics; the interior is to create a sense of luxury atmosphere, and in the technology configuration, it is a modern element of fashion technology and low luxury connotation, forming a delicate balance between the appearance of the atmosphere, the luxury of the interior, and the ease of function, to create a just right experience.
As the iconic model of FAW-Volkswagen, the new generation of Magotan has maintained a consistent concept and high standards, strictly adhered to the principles and beliefs of German high quality, and on the basis of continuing the product quality of previous generations of classic models, it has given the product a new texture and charm, creating a new standard of "national sedan".
How the B-level benchmark is made
From the point of view of development history, Magotan is definitely a classic masterpiece that has stood the test of time.
The first generation of Volkswagen's B-segment, the Fastback Coupe, was created in 1973 by Giugiaro and shocked the entire automotive industry with its groundbreaking attitude, quickly becoming one of the most fashionable family cars in Europe at the time. So far, Magotan has gone through 51 years and 9 generations of evolution.
It can be said that the listing of each generation of Magotan has led the technological innovation and aesthetic trend of the year. Since the sixth-generation Magotan entered the Chinese market in 2007, it has witnessed the vigorous development of the Chinese auto market. Among them, there are many latecomers who learn and emulate, but most of them have become the background wall of Magotan's glorious history.
For a long time, the B-segment has been a battleground for joint venture brands. From the mainstream German-Japanese brand to the second-tier joint venture brand, no matter what kind of "fairy fight", Magotan has always occupied a place in this market.
For no other reason, Magotan not only adheres to the pure German genes in the Chinese market, but also actively introduces the world's advanced technology, such as the first introduction of EA888 1.8TFSI engine, the first use of stamping die zero fillet process, and the first time equipped with the second-generation DCC dynamic chassis system. In addition, Magotan is also the first model equipped with TSI+DSG golden power combination, with efficient power output and stable driving quality, bringing a better product experience to Chinese consumers.
Because of its excellent product strength, Magotan has become the annual sales champion of mid-level cars for many times. In 2016, its total sales in the Chinese market exceeded 1 million units, ranking first among B-segment cars, and six years later, in 2022, the 2 million new model of Magotan rolled off the assembly line, becoming another milestone of great significance.
So far, Magotan has gained 2.3 million Chinese consumers.
Looking at the performance of Magotan in the market, whether it is an early product or a replacement model, it has won the favor of generations of consumers and has become the leader of the joint venture B-class sedan market, and the reasons behind it are worth pondering.
For many Chinese users, Magotan is not a simple car, it meets all the user's imagination of a "perfect" car. When it comes to B-class cars, many people will unconsciously think of Magotan in their minds. This kind of word-of-mouth accumulation is an important reason why users choose Magotan. It can be said that Magotan has now upgraded from a means of transportation to a reliable partner, a close comrade-in-arms, and a part of the lives of 2.3 million car owners.
As a representative of B-class cars, Magotan adheres to the brand concept of health and progress, as well as the brand gene of comfortable and updated, economical and practical, and long-term service, which will surely bring users a more intimate and up-to-date driving experience.
It is worth mentioning that FAW-Volkswagen also ushered in the car purchase policy of "March benefits for a limited time to enjoy quality and new activities". This time-limited benefit, the purchase of Magotan family models can enjoy a high replacement subsidy of 6,000 yuan for a limited time, and old customers can enjoy an additional replacement subsidy of up to 5,000 yuan.
The people evaluate the car
Whether the product chooses the user, or the user chooses the product. This seems to have never been settled in the history of the automobile. But one thing that doesn't change is that if a product is good, then it will have a chance to be chosen by more people. For the well-known Magotan, product experience is the basic, user reputation is flesh and blood, brand value is the spirit, only in this way, FAW-Volkswagen can better face the competition in the new era, Magotan will also complete the transformation, the achievement of the new era of classics.