I don't know if you have noticed that more and more independent brands have begun to set their sights on the Thai market, especially new energy brands, they not only sell new energy products locally, but also establish their own production bases.
For example, Changan, Great Wall, BYD, etc., and even battery suppliers such as CATL and Guoxuan Hi-Tech are also accelerating their landing in Thailand.
After all, there is strong support from government policies, such as subsidies for the purchase of new energy vehicles, tax exemptions for factory construction, etc., which have played a very direct role in promoting.
According to the China Association of Automobile Manufacturers, NEV exports in 2023 will be 1.203 million units, a year-on-year increase of 77.2% and a record high. Among them, 160,400 units were exported to the Thai market, ranking second.
From January to February this year, the sales volume of Thailand's pure electric market was still led by Chinese brands, with BYD Dolphin, Seal, Nezha V, BYD Atto 3 and MG4 Electric taking the top five sales volume, with a share of 71.11%.
In the face of huge opportunities and dazzling achievements, it has attracted independent brands to run more firmly to the Thai market.
So we saw that at the Bangkok Auto Show that opened on March 25, eight independent brands, including SAIC MG, Great Wall, BYD, Aion, Deep Blue, Zeekr, Nezha, and Xiaopeng, were unveiled.
"Eight immortals across the sea", each showing their magical powers
At the auto show, BYD has become a proper "conspicuous bag", no more low-key than in the country, the auto show is very confident in the BYD SEAL (seal) body painted "WE ARE NO.1", just ask you can stand it.
In addition, BYD's current best-selling product in the Thai market is ATTO3 (Yuan PLUS), with the 2024 model currently priced from 899,900 baht, or about 178,000 yuan.
In addition to the Wei brand, Great Wall Motors has models of other brands.
Among them, Great Wall Motor's pickup truck category is named POER, and the first model is Shanhai Cannon, English name SAHAR, providing two types of power: petrol-electric hybrid and plug-in hybrid, which will also be the first hybrid pickup truck in the Thai market.
It is understood that half of Thailand's annual new car sales come from pickup trucks, and the entire pickup market is monopolized by Toyota and Isuzu.
Changan Automobile showed the dark blue car and showed off the CD701, the biggest highlight of this car is the use of crossover design, which has appeared in the Ministry of Industry and Information Technology and is expected to be launched this year. The new model is equipped with an 89.98 kWh battery pack and has a CLTC all-electric range of 701 km.
Nezha Automobile has unveiled the Nezha V-II, which is produced at its plant in Thailand. At present, Nezha Automobile has completed the layout of its local factory in the Thai market and has begun to carry out local production.
In terms of Xpeng Motors, except for Xpeng X9, they are all here, including flying cars.
ZEEKR brought ZEEKR 009, ZEEKR 007 and ZEEKR X.
In addition to the Aion series, GAC's Hyper GT and Hyper SSR were also exhibited.
From Thailand to Southeast Asia, the sword is global
The performance of domestic brands is becoming more and more top-notch, and they are looking more and more overseas, after all, every great car brand sits on the global market. In particular, independent brands take the lead in the field of new energy, which is not only a good opportunity for overtaking in domestic corners, but also a good opportunity for the global market to show their strength. With the development of independent brands in the Thai market, the follow-up will also radiate the entire Southeast Asian market and even the global market.
Going to sea is already the main theme, on the world stage, let us wait and see how far independent brands can go!
Finally, who are you more optimistic about these brands?