The fact that "I can't sleep" is certainly not unfamiliar to modern people. Leaving early and returning late every day, although the body is very tired, the nervous mental state always makes people toss and turn.
According to the China Sleep Research Report 2023, 47.8% of the respondents in the survey slept less than 7 hours. Eighty percent of the respondents have various sleep problems, with the post-85s, post-90s and post-95s being the most prevalent. Among them, shallow sleep and easy awakening are the most common sleep problems. More than 30% of people have more than 30% of them have more than 30% of their dreams, and nearly 30% of people have insomnia and sleep onset disorders.
Sleep problems are becoming a problem that the whole society has to face. The bed that carries people's sleep has also become a new focus of the smart home industry.
Image source: AI-generated
A business that hasn't woken up yet
Compared with the traditional bed that everyone sleeps in from childhood to adulthood, the "smart bed" has more functions. To put it simply, a smart bed is a product that relies on motor drive, monitors through sensors, and assists users in sleeping, snoring and other activities.
Smart bed first appeared at the end of the last century, the main structure in addition to the traditional bed frame, bed circumference, bed board, bed head, but also equipped with a motor, so as to achieve sleep position adjustment, sleep monitoring, relaxation massage and other functions, the current price is generally more than 20,000 yuan.
According to the data of the "In-depth Research on the Status of China's Smart Bed Market and Investment Strategy Research Report (2023-2030)", the market size of the global smart bed industry in 2022 will be about 5.207 billion US dollars, a year-on-year increase of 13.37%.
At present, North America is the largest consumer of smart beds in the world, accounting for 44%, with a penetration rate of about 14% and an annual sales volume of about 4 million. This was followed by the Asia-Pacific region at 22% and Europe at 17%. It is worth noting that the penetration rate of smart beds in China is only 0.2%, and the annual sales volume is about 100,000 sheets.
Specific to the domestic market, benefiting from the change in the overall consumption structure and the increase in the elderly population, the domestic smart bed industry is developing rapidly, and the market size is showing a growth trend. In 2021, the size of China's smart bed market was 2.407 billion yuan, a year-on-year increase of 10.56%, and in 2022, the size of China's smart bed market was 2.642 billion yuan, a year-on-year increase of 9.76%.
Image source: Zhiyan Consulting
At present, the concentration of smart beds in China is relatively high, and the head enterprises include Qisheng Technology, Ingenuity Home, Fun Sleep Technology, Dream Lily Home, etc. Among them, the smart bed produced by Qisheng Technology relied on the short video platform to get out of the circle during the 2022 Beijing Winter Olympics, which promoted people's awareness of the smart bed as a product.
According to Qisheng Technology, the online orders received in China in the first half of the year for the same type of bed in the Olympics were 30.486 million yuan, an increase of 228.54% over the same period last year. At present, the company's smart bed products have annual sales of 1.5 million sets, covering 52 countries and regions, accounting for about 30% of the market share in the North American market and 14% of the market share of ball smart beds.
Tang Guohai, chairman of Qisheng Technology, believes that the number of beds sold in the United States is about 30 million a year, while the annual demand for beds in China is 45 million, and the market capacity is large enough. A new category requires a long time to market preparation, and as people's living standards and affluence continue to rise, price is no longer the most important factor.
At present, there are two major pain points in the industry, one is that consumers' awareness of the entire category is still not high, and the other is that smart beds are a durable consumer goods, and consumers need to experience them when they buy them, but the layout is insufficient. Shuford is making up for the shortcomings of the lack of experience channels, but it will not follow the path taken by traditional home furnishing companies, but a new retail route and omni-channel layout that integrates online and offline.
Yao Rongjun, general manager of Shuford, said that in addition to the company's direct stores, Shuford will also use the power of dealers to lay channels, and there are currently more than 100 stores nationwide, and it is expected to exceed 300 by the end of 24. At present, 55% of the stores are profitable in the current month, and 83% of the stores are profitable in the next month.
A moving bed that sleeps soundly?
On March 18, Shuford, a brand of Qisheng Technology for the Chinese market, released a new and upgraded smart bed product. In response to the common problem of difficulty falling asleep before going to bed, Shuford Smart Bed provides a one-key sleep function that supports customization, which can customize the massage intensity and sleep angle to help shorten the user's sleep time. In response to the user's possible snoring problems, Shuford smart bed can intelligently match different snoring intervention angles according to the severity of snoring, and can be used for patients with sleep apnea syndrome in strong sensitivity mode.
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According to Shuford, the anti-snoring function of Yijian can increase the blood oxygen level of 61.67% of patients with obstructive apnea: the average number of oxygen hypoxia events per hour is 30.13%. It can improve hypoxemia during sleep in 48.33% of patients with obstructive sleep apnea: the lowest blood oxygen is 5.82%.
Yao Rongjun said that it is like Tesla's impact on traditional oil vehicles and Apple's iteration of Nokia. Intelligence and convenience are unstoppable. Traditional beds are adapted to the bed, but the smart bed is to solve the problem of sleep in sleep. It is difficult to fall asleep before going to bed, and Shuford's one-key sleep function can shorten the time to fall asleep by 55% on average, and when snoring is loud during sleep, the one-key anti-snoring function can automatically intervene without waking up the person next to the pillow, and after sleeping, users can get real-time sleep reports and detect abnormalities early.
In order to achieve a more intelligent experience, Qisheng Technology has also been increasing its R&D investment in recent years. It has a data research institute, an electric bed research institute, and an enterprise innovation research institute, and these three research institutes account for 4.5% of the entire sales a year. With Jiaxing Xiuzhou District planning and construction of the "China Sleeping Valley" total planned investment of 3.7 billion yuan, not long ago officially put into the third phase of the project, the third phase of the project with a total investment of 1.15 billion yuan, will produce 1 million sets of sensors and 24,000 electric beds per year, through design, testing, production, experiments and other links, for large-scale development of digital product production ready. (This article was first published on the Titanium Media App Author/Wu Honglei Editor/Zhong Yi)