The beauty of life, the beauty of art, when art arrives in life, beauty is everywhere. Slow down the pace, feel the comfortable relaxation brought by the ideal home, and comprehend the germination of space aesthetics in the drips. With the theme of "Seeing Simplicity and Elegance in Art", the artist Gorenje ended his journey in AWE2024 perfectly, let us take art as the guide and inspiration as the medium, and review the wonderful moments of Gorenje along the context of time.
International high-end home appliances, a model of art sets
Born in 1950 in Slovenia, Gorenje, as one of the four major European appliance groups, is known as "the first brand of color home appliances in Europe". In the past 74 years, the artist Gorenje has sold well all over the world and is deeply loved by consumers. Through the continuous pursuit of art and beauty, it breaks the weak artistic sense of traditional household appliances in appearance and design, and at the same time is equipped with cutting-edge technology, taking into account both artistry and practicality, creating an international high-end household appliances and a model of art sets.
Design masters gathered, and the designer set won the award
Inspiration collides and blends here, and you can feel the diverse expression of art. With the theme of "Art Without Boundaries, Complexity in Simplicity", the artist gorenje held a designer forum at this AWE, and invited star designer Ora-ïto to talk about the design inspiration of gorenje by Ora-ïto's master art set and the eternal concept that has been continued. In addition, at the designer forum of "Art Without Boundaries, Complexity and Simplicity" jointly created with ELLE DECORATION Home Gallery, he discussed the future of artist appliances with Ximi Li Design, Li Ximi, founder of URBANCRAFT, Qi Shanshan, founder of STUDIO QI Architectural Firm, and built an ideal habitat with diverse inspiration. Mr. Nguyen Van Tao, the founder of GROUNDWORK, participated in a special Shanghai Walk and felt the vitality of architectural art in a relaxed and joyful way.
The gorenje by Ora-ïto master art suite has won the AWE2024 Aplan Design Award for its timeless design, exquisite and simple design, and excellent technology, which greatly facilitates people's lives. AWE Aplan Award, is the "Oscar" in the field of global wisdom, known for its glory, leadership, openness, accumulation, responsibility, height, authority and fairness, representing the innovation achievements and glory of China's home appliance and consumer electronics industry in the past year, shouldering the mission of leading the progress and upgrading of the industry.
The new products were unveiled in advance, and the luxury experience was upgraded
At the exhibition hall, Gorenje's new products also brought people a different artistic feeling, which is the perfect blend of technology and art, bringing people a high-quality experience, and greatly meeting people's expectations. Continuing the timeless style of gorenje by Ora-ïto, gorenje's debut Ora-ïto white T-shaped smoke machine has a classic and simple appearance, using a new aluminum alloy integrated panel, sensitive and convenient light control, convenient cleaning, and more in line with Chinese cooking habits.
The Gorenje laundry room also unveiled two new products at the same time - Gorenje Graff Collection Laundry Room and Gorenje Brad Series Magic Box Laundry. Inspired by nature, it incorporates people's yearning for natural habitat. Positioned as an ultra-high-end laundry product, the gorenje Elite laundry room is equipped with industry-leading technologies such as a separate steam generator to make clothes as soft as a cloud and as clean as snow. The two products are perfectly integrated with artistry and practicality, solving people's concerns about laundry health and maintenance, and creating a way to luxury high-end clothing.
Build a dream space and talk about the future of artists
Although Gorenje's journey in AWE2024 has come to an end, the search for beauty and art continues. In the future, Gorenje will continue to innovate and upgrade, improve the user experience and quality of life, launch more products that satisfy consumers, integrate cutting-edge technology with home aesthetics, create an international high-end home appliance and art set model, and bring the quality of a better life through the interplay of art and space.