"After repaying the loan for 2 years, the house plummeted without seeing it"! The price of the Internet celebrity real estate was greatly reduced, and the owner was angry: it was unacceptable! Staff: There were also ups and downs in buying stocks
The familiar picture is back:
The two waves of owners who defend their rights and buy houses pass by in the sales office.
Recently, Guangzhou Huangpu District Science City Internet celebrity Panxiang Long Tianhui reduced the price to attract customers and exploded the circle of friends. But at the same time, due to the sale of the project at a reduced price, some old owners were dissatisfied, and some people went to the sales department to ask for check-out, refunds or other compensation plans.
However, according to CRIC's statistical observation, driven by the online celebrity disk, the online signing area of commercial residential buildings in Huangpu District was 11,000 square meters that week, an increase of 83.3% compared with the ninth week.
On March 21, the reporter of "Daily Economic News" consulted the project as a buyer, and the staff of the sales office responded that the price reduction is a market behavior, just like buying stocks.
The record price of the old owners when they bought the house before Photo provided by the interviewee
"The house plummeted without seeing it, which is unacceptable"
Xianglong Tianhui is located at Exit B of Huangpi Metro Station, Guangshan Highway, Huangpu District, Guangzhou, near the core location of Guangzhou Tianhe Smart City and Science City.
The developer of the project is Guangzhou Junyu Real Estate Development Co., Ltd., the project will be launched for sale in 2021, and a number of pre-sale certificates will be obtained in 2022 and 2023 respectively.
According to the company's official applet, the reference price of the project is 43,000-53,000 yuan/square meter, and the construction area is about 84-196 square meters.
The owner, Ms. Li, said that the unit price when she bought the house in 2022 was 48,000 yuan per square meter, with a total price of 4.77 million yuan. It recently learned in the sales office that the record price of 140 square meters of housing is 46,000 yuan/square meter, and the total price is 6.52 million yuan, and the unit price is equivalent to 39,700 yuan/square meter after the price reduction, with a total price of 5.57 million yuan, a decrease of about 15%.
There is also about 99 square meters of housing, with a record price of about 48,000 yuan/square wood, with a total price of 4.75 million yuan, which is equivalent to a unit price of about 39,000 yuan/square meter after the price reduction, and a total price of about 3.87 million yuan, a decrease of about 19%.
The latest price after the price reduction of the project Photo courtesy of the interviewee
As for the developer's price reduction promotion, some owners believe that the project party should be liable for the loss of consumers due to price reduction.
Ms. Yao, the owner, said that the most fundamental reason for her claim is that when a commercial house is sold in the form of off-plan (pre-sale), its complete property right is completely transferred from the developer to the buyer's boundary, not the signing of the contract, but the acceptance and handover of the house and the handling of the real estate ownership certificate. "Before taking possession of the building and applying for the real estate ownership certificate, the buyer has not obtained the full property right (real right) of the purchased commercial house, and cannot effectively dispose of the commercial house under his name according to his own wishes, so he should not bear the market risks related to the purchased commercial house. ”
The owner, Mr. Zeng, said that the key is that there is no compensation at all, not even a comfort. It is good to make up 10% of the difference, or to send a parking space, even if the parking space is not 9.9% off, it is difficult for the old owner to accept.
As for the online comment "The price reduction requires the developer to compensate, so the house has risen and the buyer will make up the money to the developer", some owners said in an interview that the small price reduction is not unacceptable, but now the price reduction is too large, and the house has not been delivered, if the house is handed over, there is nothing to say, it is a market behavior. But now that I have been paying off the mortgage for two years, the house has plummeted without even seeing it, which is unacceptable.
However, some early home buyers said in an interview with reporters that price reductions and price increases are market trends, and there is no way. Understand that the developer sells the poor building at a low price, and it is acceptable.
The doubts about the project party's failure to obtain a pre-sale certificate for early sales and the failure of sales funds to enter the supervision account were mentioned again in this price reduction turmoil.
Some buyers told reporters about their purchase process, Building 6 was issued on August 26, 2022, but the project sales made the payment time before that, questioning the unlicensed sale of the project.
Mr. Zhou, the owner, provided the reporter with a statistical list of more than 20 home buyers paying down payments, among which there are multiple transfers, some of which span more than half a year, and some of the multiple transfer accounts are not the same, but most of the funds are marked as not transferred to the supervision account.
Expert: Sharp price cuts are not conducive to stabilizing the market
Can guide a single price adjustment of no more than 15%
On the recent price reduction turmoil, the "Daily Economic News" reporter called the sales office of the project, the staff said that the intermediary said that the low-priced housing has been sold out, the price reduction housing is mostly low-rise housing, and now the housing on sale is 99 square meters of three rooms, with a total price of about 4 million yuan, equivalent to a unit price of about 40,000 yuan / square meter.
In response to questions about unlicensed sales and unsupervised funds, the project staff first responded, "There is no such thing, and now every payment, including the deposit and down payment, must be paid in the supervision account." ”
When asked about the early supervision of funds, the staff member said:
If you're a homeowner, you don't have to ask me these questions, and if you're buying a house, they're not a problem, don't worry.
Anjuke Guangzhou analysis believes that whoever lowers the price in the current Guangzhou market will be popular, and several developers in Guangzhou have jointly launched promotional promotions, including the launch of a number of special units, 100 sets of special offers, etc.
CRIC data monitoring shows that from February 2023 to February 2024, 4,624 commercial residences in the Science City sector will be sold, with an average transaction price of 40,614 yuan/square meter. It can be seen from the trend of the average transaction price that since November last year, the average transaction price of commercial housing in the Science City sector has fallen for 4 consecutive months, falling to 3. The average transaction price in February was only 37,189 yuan / square meter, down 3% from January and 11% from February last year, becoming a new low in the past year.
Li Yujia, deputy director of the Guangdong Provincial Housing Policy Research Center, said in an interview with reporters that the project is located in the eastern part of Tianhe, and similar projects in this area provide a large number of improved housing properties, with small differences between products and flat site values, so the competition is very fierce. This is one of the reasons why they choose to ship as soon as possible to ensure cash flow.
"This kind of behavior should be guided, because a sharp price reduction will indeed damage the rights and interests of people who buy off-plan housing in the early stage, and it will also cause large-scale market sentiment fluctuations, which is not conducive to stabilizing the real estate market. Li Yujia pointed out that this also shows that there is a deviation in our prediction of the market when the pre-sale approval price is approved.
"We should strengthen the management and guidance of the pre-sale price of commercial housing to maintain the stability and fairness of the real estate market. Li Yujia pointed out that the subsequent can be guided by developers to set prices to solve the large price fluctuations.
For example, a single price adjustment is limited to 15%, and if it exceeds this range, it must be re-filed. At the same time, we can speed up the process of online approval, so that the developer adjusts the price within the allowable range every time, and not too much. This not only ensures the flexibility of developers to adjust prices, but also reduces the disruption to market sentiment.
Reporter |
Editor|Duan Lian, Chen Mengyu, Du Hengfeng
Proofreading|Lu Xiangyong
Source: National Business Daily