On March 21, the completion of the Hongxida (Jinzhai) Digital Industrial Park and the launch of the new car were held in Jinzhai, Anhui Province. Dong Yile, member of the Standing Committee of Jinzhai County Party Committee, Secretary of the Working Committee of the Development Zone and Director of the Management Committee, Jiang Kui, Vice Chairman of the Jinzhai County People's Congress, Chen Kuisong, Deputy County Mayor of Jinzhai County Government, the company's senior management team led by Zhang Jianjun, Chairman of Hongri Automobile Group, and more than 600 industry leaders from all walks of life such as dealers, suppliers, and media gathered together to jointly lead and witness this peak event that aims to lead the reform of the microelectronics industry. In 2024, the year of the dragon, the strength of the Hongxida brand is increasing day by day, the Jinzhai Digital Industrial Park was officially completed, 3 new flagship models were released, and the national idol Cai Guoqing was invited to serve as the brand image spokesperson, making all-round efforts in the five major fields of product technology, production research and development, brand marketing, marketing and channel construction, leading the championship to open the "first year of Hongxida".
The combination of politics and business is like a tiger with wings, and it is poised to empower China's intelligent manufacturing
The construction of Hongxida Digital Industrial Park in Jinzhai is the most critical strategy to realize the strategic development of Hongxida in 2024. Surrounded by fireworks and salutes, the inauguration ceremony of Hongxida (Jinzhai) Industrial Park was grandly opened. The new park covers an area of about 323,600 square meters, with a planned annual production capacity of 500,000 vehicles, representing the highest manufacturing level in the industry. Zhang Jianjun, Chairman of Hongri Automobile Group, said at the inauguration ceremony: "The construction of new energy transportation manufacturing industry is not only an important engine to promote economic growth, but also an important measure to promote the transformation and upgrading of Jinzhai related industries and promote green development. ”
Chen Kuisong, deputy head of Jinzhai County Government, warmly congratulated the completion of Hongxida (Jinzhai) Industrial Park, he said: "Jinzhai County will earnestly uphold the service concept of valuing business, safe business, pro-business, warm business, and protecting business, establish a clear attitude of grasping industry and manufacturing, and stabilize the clear orientation of the construction of the business environment, further boost the confidence of market players, and stimulate the vitality of private economic development." In the high-spirited atmosphere of the scene, Dong Yile, member of the Standing Committee of the Jinzhai County Party Committee, Secretary of the Working Committee of the Development Zone and Director of the Management Committee, and Zhang Jianjun, Chairman of Hongri Automobile Group, and other important leaders cut the ribbon for the completion of the project, and announced the official completion of the Hongxida (Jinzhai) Digital Industrial Park, and the whole ceremony was a complete victory. From "manufacturing" to "intelligent manufacturing", the pace of Hongxida will not stop, and in the future, it will further accelerate the leap of scientific and technological innovation, so that original and subversive achievements will emerge.
Cohesion and cohesion to open up the future, the national idol made a blockbuster appearance
Since the establishment of the brand in 2022, Hongxida has been forging ahead in the field of microelectronics - continuous investment in technology, R&D, brand and other fields, and active expansion in the market and marketing channels. Based on his keen insight into the short-distance travel market, Ding Heng, Vice President of the Group and General Manager of Hongxida Business Unit, said: "A series of favorable factors such as urbanization, land transfer, aging, multi-child, and compliance are all contributing to the continuous expansion of the micro-electric market. In 2024, we will usher in a new look of high-end micro-car pioneers, and the spring of Hongxida is coming!"
Witnessed by the public, Hongxida signed a strategic cooperation agreement on R&D technology with Shanghai Yanfeng, a top automotive design and R&D company in China. In the next step, the two sides will make full use of complementary advantages and resources to carry out technical cooperation in intelligence, hybridization and lithium batteryization, which will greatly improve the competitiveness of all Hongxida products and bring a better driving experience to the end market.
At the press conference, Cai Guoqing, the spokesperson of Hongxida's new brand image and national idol, officially made his appearance, conveying full praise for the Hongxida brand in the form of blessing TVC. Cai Guoqing said that he is very happy to be able to serve as the spokesperson of the brand image of Hongxida, a good car is like a good song, Hongxida is such a good car that lasts for a long time, and is willing to work with Hongxida in the future to draw wings for the dream of hundreds of millions of Chinese families. As a national first-class actor, Mr. Cai Guoqing, who is also a singer, actor, and host, is loved by the people of the whole country.
The flagship product is further advanced to achieve the ceiling of the industry
At the press conference, 3 new products: ID7, H5, and X3 were unveiled under great expectations. The three new cars continue to be the self-positioning of automobile quality manufacturing and high-end micro-car leaders, redefine the evolution direction of the micro-electric industry, comprehensively enrich the product matrix, and further consolidate Hongxida's leading position in the field of micro-electronics.
The new flagship three-wheeled car ID7, which was born to "define a new standard for high-end three-wheelers", takes the lead and anchors the high-end large-scale 5-door three-wheeled market. The vehicle adopts a minimalist design language, with a 3M+ ultra-long body, a high-speed rail warhead front face, a fully wrapped front wheel, and offset steering wheel control, defining the meaning of high-end three-wheeled vehicles in one fell swoop. In addition, ID7 can be equipped with a high-power motor on the basis of an optional range extender scheme, and the same drive of oil and electricity will help users say goodbye to range anxiety completely.
"The new flagship of the family microcar" H5 is designed for urban happy families, with 3000*1374*1586mm large body space stretched to the fullest, double-row four-seat leather seats, omnidirectional soft wrapping, and at the same time following the family genes of full sheet metal, full sequence mold, and full bearing "three full body", so that the family's travel safety has become the standard.
The X3, a "new species of driving fun travel" that aims to lead the comprehensive upward evolution of the micro-electric track, is the new car that best reflects the brand's ambition and forward-looking at this press conference. X3As a personalized inverted three-wheel that few people in the industry have set foot in, the appearance design is novel and beautiful, and the "flat-headed brother" type wild cute front face and the "day" three-dimensional gun barrel tail lights are intertwined. In terms of driving and riding, the X3 is equipped with a super-high-power motor, a T-shaped stable chassis structure, 225/50R14 ultra-wide tires, and three rudder styles to choose from, truly achieving the perfect integration of driving pleasure and three-wheeled vehicles.
Leading the championship to break the game, the sharp knife battalion marketing campaign is going out again
In the afternoon of the marketing wealth meeting, Zhang Xin, general manager of Hongxida marketing center, said that today's consumers' demand for the quality of micro-cars is becoming more and more high-end, and businesses urgently need to find differentiated products that can continue to make profits and brands with anti-risk capabilities; In 2024, Hongxida will invest 20 million to start the sharp knife camp plan, focusing on the strong channel building in the main market, and comprehensively renewing the channel image, promoting the franchise of stores, and building Hongxida "Happy Street" A series of strong policies to help dealers realize the rapid change from marketing channels to communities, from family management to professional teams, quickly occupy the high ground, and become bigger and stronger.
Immediately afterwards, Hongxida launched an unprecedented car booking wealth policy at the meeting. As soon as the policy was announced, all dealers were excited, and they placed orders on the spot, and in just a few hours, the number of orders surged rapidly, setting a new hot sales record. Looking at the essence through the phenomenon, behind the rush to buy is the support and choice of countless consumers, Hongxida relies on the industry's leading brand power and product power to empower the terminal market, and blows the clarion call for a new marketing campaign in 2024 in one fell swoop.
The golden wind sends joy, and all things compete for life. 2024 is not only the "first year of Hongxida" for the whole industry, but also a key year for the entire micro-electric track to create a new pattern. The conference brought a new perspective and strategy to upstream and downstream partners, and also announced the official start of the brand campaign in the new year. In the future, Hongxida will work hand in hand with all partners, firmly grasp the pulse of industry development, and go all out to continue to lead the product first, brand first, and industry first in 2024!