Xiaomi Group has determined the price of the car, compared with last year, it has been reduced by 30,000 to 50,000 yuan!

The day when Xiaomi Auto announced its first new car is getting closer and closer, and many friends are speculating about how this Xiaomi car should be priced.

Speaking of Xiaomi, the most familiar must be a mobile phone, which created a precedent for consumers to buy a smartphone for 799 yuan. Since then, Xiaomi Auto has launched one cheap product after another to the market, from mobile phones to drying racks to ballpoint pens, Xiaomi Auto's business has become more and more extensive. But without exception, Xiaomi's products have a prominent price advantage compared with competitors at the same level.

Three years ago, Lei Jun said that he would bet all his net worth and honor to officially enter the field of electric vehicles, and many netizens joked that the first 100,000 yuan Xiaomi electric car was about to be launched on the market.

As a result, electric cars have indeed been built, but Xiaomi cars are not going to be sold at a low price. According to insiders, now Lei Jun wants to price Xiaomi cars at more than 250,000, and judging from the tone at the end of last year, Lei Jun even wants to price Xiaomi cars at 300,000. After the year, a large number of car companies began to release cheap electric vehicles, and many car companies directly reduced the price of the terminal hot sedans and SUVs, so Xiaomi cars are also constantly adjusting prices, compared with last year, they have been lowered by 30,000 to 50,000 yuan! Some consumers who are familiar with Xiaomi speculate that Xiaomi's first new car is likely to be 268,800 yuan, and I think the credibility of such pricing is still relatively high.

At present, there is a new counting poll on the Internet, with more than 4,000 participants, and the vast majority of the participants believe that Xiaomi cars are expensive if they are priced at more than 250,000 yuan.

In fact, this also represents the views of many potential consumers today. Although the economic conditions have improved, if Xiaomi sells the first product to 300,000 yuan and above, then it is likely that these former rice noodles will have a chance to start. In a word, it sums up very well, rice noodles have just grown up, not become rich.

If a car wants to reduce costs quickly, it is not that the higher the price, the better, but that it must be sold well! Whether it can sell well depends on two conditions, the first is that consumers are particularly recognized, and there is no shortage of orders. The second is to have excellent production capacity, build cars and deliver them to users, and continuously reduce the cost of new cars through circulation.

At present, the production capacity of Xiaomi cars is definitely insufficient, because a few days ago there were rumors that F codes would be released to the market, and these users have the rights and interests to get Xiaomi cars in advance, so the production capacity must have been affected in the early stage. Therefore, even if Xiaomi cars are sold for 300,000 yuan, considering the high cost of a single car, the possibility of Xiaomi cars making a profit in the next two years is very small.

So I think the first product of Xiaomi Auto is only to take the mid-range route, the so-called mid-range route is about 250,000, which can make a good profit and bring good sales. On the other hand, if the new car is set at 300,000 yuan or more, the profit margin of the single car is high, but the sales volume is average, but if the price is lowered and the sprint sales are not the best choice at present, because the production capacity is insufficient, and the cheap electric cars are saturated, so it is basically impossible.

So I think Xiaomi's SU7 will most likely start at around 250,000-270,000!