1.68 million yuan, "the most expensive BYD" looks up to the U9 official launch!
On February 25, Yangwang U9 was officially launched, with a new car price of 1.68 million yuan. Looking up to the U9 positioned as a million-level pure electric performance supercar, the new car will be equipped with Yi Sifang platform technology and Yunnan-X chassis, the latest measured top speed has reached 309.19km/h, and the measured 0-100km/h acceleration can reach 2.36s. It is reported that the car will be officially launched for delivery in mid-2024.
In terms of appearance, looking upU9 adopts the "door of time and space" design language, and the C-shaped light group makes it highly recognizable. The entire front line is powerful, impactful and keeps drag to a minimum. The side of the body adopts the classic body proportions of fuel vehicles, the low-lying body posture presents a dynamic effect that is eager to try, and the edge of the window frame under the front door is dynamic, and the butterfly door opening method will be adopted.
At the rear, the U9 is equipped with a large rear diffuser, a vertical light strip on the rear window that connects to the contours of the rear, and a fixed wing and fixed rear wing at the rear. In terms of dimensions, the length, width and height of the car are 4966/2029/1295 (1338) mm, and the wheelbase is 2900mm.
In terms of interior, the Yangwang U9 adopts a two-seat layout, and the central control adopts a T-shaped layout as a whole, with a large vertical screen in the middle and an LCD screen in front. The passenger side of the car uses a small screen of independent design, which is not embedded. At the same time, the car is equipped with an intelligent driving assistance system to achieve adaptive cruise, automatic parking, remote control parking and other intelligent driving functions, making road driving more friendly and easier.
In terms of power, Yangwang U9 is equipped with Yi Sifang four-motor technology, with a total peak power of 960 kilowatts, a comprehensive peak torque of 1680 Nm, a peak speed of 21000 rpm, and an acceleration of 0-100 km/h in 2 seconds. In the test at the Shanghai International Circuit, Yangwang U9 ran a test lap time of 2:17.65, which was Yangwang's debut on the track.
At the same time, the Yangwang U9 adopts the Yi Sifang U-shaped motor design, which is more compact in size and lower in the center of gravity, and is more suitable for the aerodynamics and lightweight design needs of sports cars with dual motors and dual electronic controls.
In addition, the Yunlin-X completely opens up the degrees of freedom for the U9, and the user only needs to start the "dance mode" with one click, and the U9 can play music and start dancing together. Looking up, the U9 will be equipped with three "playable" functions as standard when it is delivered in mass production: "Dancing Mode", "Show as You Like and Track Warm-up".
The Yangwang U9, which is equipped with the two core technologies of Yi Sifang and Yunlin-X, is standard, taking into account the ability to race, street and play. Looking up to the U9 listing, industry insiders said that looking up to the U9 is unlikely to go in volume, and the sales pressure is very small, mainly used to "show muscles". "But for BYD's high-end strategy, both U9 and U8 are indispensable, which can be said to be double insurance. ”
A year ago, BYD officially released a new high-end brand to look up. In September 2023, Yangwang's first product, Yangwang U8 Luxury Edition, was officially launched, a new energy off-road vehicle that can turn around on the spot and drive in water, with a price of 1.098 million yuan.
Although the price is as high as one million, the sales performance of the U8 is good, catching up with competitors such as Land Rover and Mercedes-Benz G-Class. Among them, the U8 luxury version sold 1,593 units in December 2023. In January 2024, the sales volume of the Yangwang U8 reached 1,652 units.
However, it should be noted that the year that has just passed has been a difficult one for ultra-luxury car brands, with several brands experiencing double-digit sales declines.
According to the data, in 2023, Porsche's global sales will be 320,200 units, a year-on-year increase of 3%, of which the total delivery volume in the Chinese market will be 79,300 units, a year-on-year decrease of 15%, becoming its only declining market in the world. Bentley delivered 3,006 vehicles in China, down 18% year-on-year.
In addition, ultra-luxury brands such as Lamborghini, Maserati, Ferrari, and Aston Martin have also experienced varying degrees of decline. In the context of the overall market recession, it is uncertain whether the sales volume of the company will be able to sustain itself.
Written by: Nandu Bay Finance Society reporter Qiu Moshan