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2023，iPad销声匿迹。

Correspondingly, the MacBook Pro has achieved a double launch in one year, and the MacBook Pro with M2 and M3 versions was launched at the beginning of the year and the end of the year respectively, successfully backstabbing M2 users.

The various product lines of the iPad have not been updated for too long:

iPad Pro,2021年发布iPad Pro 11第三代,iPad Pro 12.9第五代

iPad Air,2022年发布iPad Air 5

iPad,2022年发布iPad 10

iPad mini,2021年发布iPad mini 6

It's really time to update~

iPad Pro with a better screen

In the upcoming spring conference in March, Apple will usher in a large wave of new products.

↑ Yu AI generation

As the highest-end product line of the iPad, the iPad Pro will be upgraded to an OLED screen next year, and the current iPad Pro 12.9 uses a mini LED screen, while the iPad Pro 11 is not even a mini LED. Compared to mini LEDs, OLEDs have the property of being self-luminous. mini LED is an improvement on the traditional LED backlight, which makes the lamp beads smaller to achieve precise light control. After switching to an OLED screen, the iPad Pro can theoretically be thinner and more power-efficient.

OLED panels will be provided by two suppliers, Samsung and LG Display, and Apple will use OLED panels with a more complex structure than conventional OLED panels, which can last up to 4 times longer.

↑ Yu AI generation

Thanks to the application of OLED, the new iPad Pro will also be adjusted in size, 12.9 inches will be upgraded to 13 inches, and the size has been adjusted from 280.6x214.9x6.4mm to 281.5x215.5x5.0mm.

It should be noted that the iPad Pro will become thinner, from 6.4mm to 5.0mm, and the change is still obvious, but I don't know if there will be a big change in weight.

The new 11-inch product will be reduced from the current 247.6x178.5x5.9mm to 249.7x177.5x5.1mm, which is also much thinner.

In addition, the upgrade of performance is also certain, and there is no doubt that it will be the M3 chip. As for the price, due to the application of OLED, the price will also rise, and it is predicted that the price will increase by about 1,000 yuan.

Larger iPad Air

The news that the iPad Air will launch a 12.9-inch version has been rumored since last year, and although it is theoretically the same 12.9-inch as the iPad Pro 12.9, it is clear that the iPad Air will not use mini LEDs.

However, there are some doubts about whether the iPad Pro will cancel the existing 10.9-inch, or learn from the iPad Pro to use a dual-size version, although many leaks believe that the new iPad Air will be 12.9 and 10.9-inch dual versions coexist, but the author believes that the existing iPad product line has some redundancy.

↑ Yu AI generation

In terms of chips, the current iPad Air is equipped with the M1 chip, which was released in 2022. In order to maintain the gap with the iPad Pro, the new product will only use the M2 chip at the most.

Elsewhere, the new iPad Air may come in a new colorway, after all, Apple has already played 6 on the iPhone.

A higher-performance iPad mini

Since the popularization of large-screen mobile phones, iPad mini positioning has been slightly embarrassing, although it is still larger than mobile phones, but it is not particularly large, and then the emergence and price reduction of folding screen mobile phones have seized the iPad mini market.

So for the iPad mini, it is very likely that it will continue to "survive" like this, or it will be a big change, or it will be canceled by Apple.

The starting price of the iPad mini on the official website of China is 3999 yuan, and it is only the 64GB version, and the 256GB version is priced at 5199 yuan, and if you want to choose the cellular version of the iPad mini, the 64GB version is also priced at 5199 yuan, and the 256GB version is as high as 6399 yuan.

You must know that the price of an 8.02-inch folding screen mobile phone is less than 6000 yuan, and this mobile phone is also 256GB storage, in addition to the obsession with the brand, what else can there be?

Brief summary:

On February 19, market research firm TechInsights released data showing that global tablet shipments in 2023 fell by 16% year-on-year, although Apple still ranks first, with a market share of 38%, but its decline is as much as 19%, higher than the industry.

Specific to Q4, the global year-on-year decline was 12%, while Apple's decline was as high as 21%, with a market share of 36%, which is obviously lower than the annual average.

On February 21, IDC released the 2023Q4 tablet data in the Chinese market, showing that Huawei surpassed Apple for the first time to become the No. 1 tablet in China's tablet market shipments, which is also the first time since 2010 that China's quarterly tablet shipments have seen the replacement of TOP1 brands.

iPad is gradually coming down from the altar, and in the face of market competition and changing consumer needs, 2023 is obviously a year for Apple that needs to be summarized and reflected.

It's almost forgotten that Apple also has an iPad, an iPad that can only fry cold rice.

March is approaching, and I don't know what kind of feast Apple will give you.