The price war in 24 years is so fierce, can the oil truck still bear it?

Produced by Zhineng Automobile

As soon as the Spring Festival is over in 2024, in the main price segment of Chinese cars, the price war is about to break out.

BYD launched the Qin PLUS Honor Edition on February 19 and

The Destroyer 05 Glory Edition has a starting price of 79,800 yuan

shake

Shake the listing. Compared to last year's Champion Edition, the entry level of plug-in hybrids was reduced to less than 100,000, which

NextDescent

It was as low as 80,000

inside

，

The price cut across the board will soon have an impact on China's sedan landscape. Wait until the afternoon,

Wuling came out and announced

The price of the 150km advanced version of the Wuling Starlight plug-in hybrid model has been adjusted from 105,800 yuan to 99,800 yuan.

Part 1

The battle for the same price of oil and electricity

The direct impact of the BYD Qin PLUS DM-I/EV Honor Edition will further affect the ranking of Chinese sedans in 2024. The introduction of new models at more competitive prices has given more consumers the opportunity to choose environmentally friendly and energy-saving new energy vehicles, which is directly affected by:

●

Sylphy this 76,600-159,900

Nissan is responsible for car sales;

●

Lavida, a 68,900-126,900 South Volkswagen model;

● 

Suteng, a 101,900-146,900 North Volkswagen model.

Other impacts include:

The pure electric version of the Aion S,

Toyota's

Corolla and

Honda's

思域,

Chang'an's

Escape and

Geely

Emgrand.

BYD's price cut may trigger price competition from other automakers, and Wuling has been the first to rush out. In 2024, for the entire Chinese auto industry, as long as there is room for price reduction, it will be reduced to the end. In a highly competitive market environment, manufacturers can only earn the last coin by constantly adjusting product prices to attract more consumers.

Zhineng analyzes and judges that under the fierce price competition in 2024, the business willingness of joint venture oil vehicles is no longer so strong. This is because BYD's low price is based on the advantages of covering the whole industry chain and scale, reducing costs and increasing efficiency by sharing costs, making it more flexible and competitive in terms of pricing, and being able to launch products with lower prices. We are becoming more sophisticated in cost control, and can reduce production costs through scale effects and technological innovation, so as to provide more competitive product prices. But compared with oil cars, in recent years, there is actually no way to fall, and the price of models with brands is also constantly falling, which makes the current price level of the entire oil car, such as the B-class car Passat, Accord and Camry, etc., have come down, we have reason to predict that this year is a point in time when the sales of oil vehicles will suddenly fall!

Part 2

The order pool for the car

Judging from the feedback from sales channels, in February 2024, China's automotive end market showed a complex and active situation. During the Chinese New Year, general data feedback showed that the number of store visits increased compared to expectations, and the rush of Chinese consumers to return to their hometowns led to a wave of test drives.

These consumers go to test the car is not to buy now, but to prepare for the purchase of a car in April ~ May, and relatively willing consumers tend to wait for the new car to be launched in March, resulting in a significant increase in new orders in February.

● From the point of view of time, at the end of 2023, in order to hit the goal of 23 years, everyone will finish the first wave of bullets.

● At the beginning of 24 years, many brand discounts grabbed another wave.

● Wait until mid to late February, except

There are also 8-90,000 reserve orders in the world

(Slow delivery of production capacity ramp-up), the market is full of expectations for the upcoming new car launch.

BYD released the Qin PLUS Glory Edition, which further intensified the trend of price war. The current market is depleted of orders, and brands are actively preparing for the launch of new cars (facelifts and adjustments), so it is inevitable that there will be a fierce battle (price war for new models and new configurations) in March '24.

brief summary

On the whole, car consumption may encounter some challenges in 24 years, and this wave of price adjustment is a continuation of 23 years.

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