BYD just launched the 79,800 Qin PLUS/Destroyer 05, and Wuling responded as soon as possible
Just a few hours after BYD launched the Qin PLUS Glory Edition and the Destroyer 05 Glory Edition, Wuling Motors announced a follow-up price war, and they adjusted the guide price of the Wuling Starlight 150 Advanced Edition to 99,800 yuan, is this an official challenge to BYD?
In BYD's press release for the new car to the media, there is a paragraph with the title "79,800 yuan and joint venture fuel frontal gang". As a joint venture pedigree, Wuling Motors certainly couldn't stand it, and decided to use Wuling Starlight to compete with it.
What is the configuration of BYD's 79,800 yuan? Whether it is Qin PLUS or destroyer 05, they are all entry-level versions, to put it bluntly, the price threshold is lowered, the entry-level version is 79,800, and the price of the second lowest configuration exceeds 90,000 yuan, which spans nearly 20,000 yuan, and the intention is very obvious.
On the other hand, Wuling did not adjust the price threshold, but lowered the price of the 150 advanced version to 99,800, and the advanced version of the model is the top configuration of Wuling Starlight, the original guide price was 105,800, which means that the price was reduced by 6,000 yuan. Although it is not much, the top price is less than 100,000 yuan, which to a certain extent stimulates consumers' desire to buy cars.
Isn't this the contemporary "Tianji Horse Racing"?
After adjusting the price, the price of the Wuling Starlight 150 advanced version is 99,800 yuan, which is only 4,000 yuan more expensive than the BYD Qin PLUS DM-i Glory Edition 55km Transcendence type, but consumers can get a longer pure electric range (Starlight WLTC pure electric range 105km; Qin PLUS DM-i Glory Edition WLTC pure electric range 46km), cross-level size (Starlight is a medium-sized car, Qin PLUS is compact), a larger size of the central control screen, and a chassis layout of four-wheel independent suspension.
The Qin PLUS DM-i Glory Edition 55km Transcendence configuration is equipped with 6 airbags, front parking radar, remote parking, NFC near-field communication key, ordinary sunroof, on-board KTV, wireless charging of mobile phones in the front, cup holders in the rear, PM2.5 air filtration, etc.
Sales data speaks:
At present, the January 2024 car sales list has been released, Qin PLUS DM-i ranks ninth on the list with 20,318 units, and Wuling Starlight PHEV ranks 31st on the list with 10,103 units sold in January, but the month-on-month data shows that Starlight PHEV sales are 18.2% higher than the previous month, which can be described as a strong upward momentum. Participating in the price war in this way, whether it will help the sales of Wuling Starlight, let us see the sales data next month.