With only 885 units sold in January, sales of the Lincoln Z continue to be sluggish, which is really sad
It's really sad that after a brief increase, in January 2024, the monthly retail sales of the Lincoln Z fell to 885 units. According to the latest industry comprehensive sales data, in January 2024, the monthly retail sales of Lincoln Z will be 885 units. Compared with the previous month, its sales showed a certain downward trend.
Lincoln Z
I have to say that although this month-on-month decline in sales is almost negligible, it is enough to make people feel sad. After all, for the previous two consecutive months, the sales of the Lincoln Z had been declining.
According to the comprehensive sales data of the Cheyu World query industry, from October 2023, the monthly sales of Lincoln Z will begin to decline.
According to the industry's comprehensive sales figures, in October 2023, the monthly retail sales of Lincoln Z will be 952 units. Compared with the previous month, its sales fell by 25.6%, almost a three-thirds decline.
Lincoln Z
In November 2023, the monthly retail sales of the Lincoln Z were 853 units. Compared to October 2023, Lincoln Z's sales fell by 10.39%.
It was only in December 2023 that the monthly retail sales of the Lincoln Z turned to rise. According to the industry's comprehensive sales data, in December 2023, the monthly sales of Lincoln Z will be 887 units.
Compared to last month, there has been some increase in sales. Needless to say, in December 2023, although the sales of Lincoln Z have increased to a certain extent, its sales scale is still less than 1,000 units.
But, in my opinion, this is still something to be affirmed. After all, the month-on-month increase in sales volume highlights the market situation of Lincoln Z to a certain extent, showing an upward trend.
Lincoln Z
If this sales trend declines, then in January 2024, the sales of the Lincoln Z may exceed 1,000 units, so as to achieve better sales results.
It's just a pity that in January 2024, the monthly sales of Lincoln Z did not usher in a "good start", but instead entered a downward channel.
As a result, Lincoln Z's monthly retail sales are in a continuous downturn. After all, starting in October 2023 and ending in January 2024, the monthly retail sales of Lincoln Z have been below 1,000 units for four consecutive months.
Lincoln Z
For the Lincoln Z, the continued sluggish sales are not good news. This means that it is currently experiencing greater market pressure in the domestic auto market.
If Lincoln can't take effective stimulus measures to reverse this sluggish sales situation, then the Lincoln Z may be "gradually marginalized" in the auto market.
This is not a situation we want to see. However, on a certain level, this does highlight the fact that Lincoln Motors is currently facing certain market pressures.
Lincoln Z
After all, the current competition in the domestic auto market is becoming more and more fierce. Not only Lincoln cars, but even Mercedes-Benz, BMW, Audi, etc., which are in the camp of first-line luxury brands, are also facing great competitive pressure, and sales have encountered certain fluctuations.
Lincoln is inferior to Mercedes-Benz, BMW, Audi, etc. in terms of sales scale and market recognition. Fortunately, after domestic production, the sales volume and market recognition of Lincoln cars have improved to a certain extent.
For example, when the former Lincoln Adventurer and the protagonist of this article, Lincoln Z, were launched, they attracted a lot of attention in the domestic auto market and achieved certain sales results.
Lincoln Z
Unfortunately, however, this sales situation has not been sustained. In fact, the sales of the Lincoln Navigator, which was once active in sales, also suffered a "door kill".
According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of the Lincoln Navigator will be 2,413 units, which is still the most popular model of Lincoln in China that month.
However, compared with the previous month, the monthly retail sales of Lincoln Navigator fell by 75.26%, almost 8%, showing a high-speed downward trend.
Lincoln Z
As a comparison, in December 2023, the monthly retail sales of the Lincoln Navigator in the domestic auto market were 9,757 units, close to 10,000 units, which was outstanding.
To a certain extent, this shows that after entering January 2024, Lincoln Motors is under greater sales pressure in the domestic auto market.
In this case, I believe that if Lincoln wants to gain an advantage in the market competition in the future, it will be necessary to think about reversing the decline in sales of models such as the Lincoln Z.
Here, we hope that Lincoln will continue to launch more competitive products in the domestic auto market, so as to obtain better market development prospects.
Lincoln Z
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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