CCTV News: This year, wearing Hanfu to greet the New Year and play has become a beautiful scenery during the Spring Festival. The horse-faced skirt in Hanfu has both classical and modern simple beauty, and has become a popular style of Chinese style fashion this year.
During the Spring Festival, in the Tianjie of Luoyang, Henan, the Spring Festival is being staged. At the scene, you can see performers and tourists wearing Hanfu such as horse-faced skirts.
In Cao County, Shandong, during the Spring Festival, a gorgeous and atmospheric Hanfu performance reproduces the millennium elegance. In interviews, many consumers said that in the past, Hanfu lovers were more likely to wear Hanfu, but now Hanfu styles such as horse-faced skirts are becoming more and more common, and they hope to promote traditional Chinese culture in this way.
The sales of horse face skirts are booming, and the production enterprises optimize the process to catch up
During this year's Spring Festival, the horse-faced skirt drove a wave of traditional cultural consumption boom. How popular is the horse face skirt? Our reporter visited the production and sales enterprises of the horse face skirt before the Spring Festival holiday and took a look together.
Cao County, Shandong Province is one of the production and sales bases of Hanfu in mainland China, with annual sales of more than 7 billion yuan. This year, in Cao County, the sales of New Year's clothes for the Year of the Dragon, which are mainly horse-faced skirts, have exceeded 300 million yuan.
Big data from multiple e-commerce platforms show that since January this year, the search volume of Hanfu has skyrocketed, among which the horse-faced skirt has become the most popular item in the Hanfu category, and the sales of many hot-selling items have exceeded one million yuan.
However, the hot sales of horse face skirts have become the "happy troubles" of horse face skirt manufacturers.
Zhang Mingqiang, general manager of Haining Xucun Mingji Fabric Factory, told reporters that the steady stream of orders every day made him very happy, but the endless orders made him very annoyed, and he still owed customers more than 30,000 orders for horse face skirts.
The reporter saw that in Xucun, Jiaxing, this horse face skirt production enterprise, from the fabric of the horse face skirt to the ready-to-wear of the horse face skirt, the production process is less than 2 hours, but even with such work efficiency, the company's current production capacity can not meet the current order demand for horse face skirts.
Expanding production capacity has become Zhang Mingqiang's current top priority, he told reporters, recently they launched a new laser cutting equipment, continue to optimize the production process, improve efficiency. At the same time, the purchase of equipment and the recruitment of employees are in progress, striving to increase production capacity by 3 times in the shortest possible time after the Spring Festival holiday, and strive to meet the continuous demand for orders.
"Chinese style" leads the new trend of home textile town to welcome new opportunities
As the saying goes, it is difficult for a good woman to cook without rice, and only a piece of cloth can become a garment. In the interview, the reporter learned that the current cloth "jacquard fabric" used for the production of horse face skirts has also become fragrant, and the horse face skirt that is out of the circle has also ushered in new opportunities for a traditional textile town in China.
When the reporter came to this fabric production enterprise in Xucun Town, Haining, Jiaxing, Zhejiang, all the equipment in the factory was running at full power and producing 24 hours a day. The person in charge of the enterprise told reporters that at present, several customers they cooperate with have no fabric to produce horse face skirts before the fifteenth day of the first lunar month due to the tight fabric production capacity.
Expanding production capacity is a top priority for many local enterprises. The fabric manufacturer's newly purchased fabric production equipment is being installed and commissioned, and will be put into use after the Spring Festival holiday.
Tang Qinan, secretary general of Haining Home Textile Industry Association, told reporters that Xucun is a home textile town with a number of intangible cultural heritage weaving technologies. In the first half of last year, they were still mainly producing curtain fabrics and sofas, but what he didn't expect was that the popularity of horse face skirts ushered in new opportunities for their traditional home textile industry.
In addition to the production of horse face skirt fabrics, local companies are also producing and developing more national style clothing fabrics, and the new trend of Chinese style fashion led by horse face skirts is also loved by overseas consumers.
Today, there are more than 100 enterprises in Xucun Town producing horse face skirt fabrics, with a daily output of more than 30,000 meters.
(CCTV)