On February 16th, a car blogger posted that BYD's first shot after the year, the price war will start immediately! Its "car fans" have confirmed that BYD Qin (Qin PLUS) and destroyer (destroyer 05) will soon launch a new configuration "Glory Edition", with an official guide price of 79,800 yuan.
In February 2023, BYD launched the Qin PLUS DM-i Champion Edition, with an official guide price of 99,800-135,800 yuan, and the price of DMI models dropped to less than 100,000 yuan for the first time, which is also the first time that domestic A-class new energy passenger cars have been pressed into the camp within 100,000 yuan, making the A-class car market appear for the first time "the same price of oil and electricity".
The BYD Qin PLUS DM-i Champion Edition is based on a 1.5L engine dedicated to Xiaoyun-plug-in hybrid, an EHS electric hybrid system and a DM-i super hybrid blade battery, in which the engine has a maximum power of 110 horsepower and a peak torque of 135 Nm, a 000 acceleration of 7.3 seconds, a fuel consumption of 3.8L per 100 kilometers, and a comprehensive range of 1245 km.
From the point of view of price, parameters, and performance, it is a new energy vehicle with high cost performance and inclusiveness, and it is also the most popular car of BYD.
The cumulative sales in 2023 will be 434213 units, ranking first in annual sales, and in January 2024, the monthly sales of Qin PLUS will be 41,142 units, which is still unstoppable.
BYD Qin PLUS DM-i Champion Edition adjusted a new sales policy at the end of 2023: an additional subsidy of 5,000 yuan. The price of the car also "officially fell below 90,000", and the starting price came to 89,800 yuan.
BYD further probed to 90,000 yuan, but also on December 6 just listed on the Wuling Starlight suddenly huge pressure, the market for Wuling Starlight to sweat, its face BYD Qin PLUS DM-i Champion Edition is very likely to have a dumb fire, was pressed to death in the cradle.
A total of two models will be launched in the Wuling Starlight plug-in hybrid version, with prices ranging from 88,800 to 105,800 yuan. It is the first new energy car under Wuling, equipped with a 1.5L engine and an electric motor composed of Wuling Lingxi plug-in hybrid system, with a maximum engine power of 106 horsepower, a maximum motor power of 177 horsepower, and a comprehensive range of more than 1,100 kilometers. The body dimensions are 4835/1860/1515mm in length, width and height, and the wheelbase is 2800mm.
Whether it is in terms of body size, price positioning, power configuration, or endurance, etc., Wuling Xingguang is considered to be a challenger of the BYD Qin PLUS DM-i Champion Edition. In the end, BYD still maintained the dignity of the existing sales, and Wuling Xingguang also gained a certain sales space and became a coexisting 100,000-level model.
Now, BYD is going to launch the glory version of Qin PLUS DM-i and Destroyer 05, and the price has dropped to less than 80,000 yuan, which is already a difficult price bottom line for A-class new energy vehicles.
Wuling Starlight's starting price of 88,800 yuan is afraid that it will lose its competitiveness again, do you want to follow the card? two months of fighting to warm up, now to be bare-chested, the probability will follow up, otherwise it will face a cliff-like decline in sales after losing the price advantage.
The launch of the glory version of Qin PLUS DM-i and destroyer 05 is not only a blow to new energy models of the same level such as Wuling Starlight, but also the destruction and harvest of joint ventures and domestic fuel vehicles within 100,000 yuan.
In 2024, new energy will not only be rolled up in 200,000-400,000 mainstream models, but also in the 100,000-150,000 level of new models launched by many brands this year, completely reaping the sales position of fuel vehicles.
BYD has begun, on the surface it is a price war, but in fact, it should be called layout.
In the first two years, the boatman brother said that he did not roll up to death, leaving room for everyone to develop together. This year, the boatman brother may face the radical momentum of Chang'an, Geely, etc. in January, and he can't take care of it so much!