At the beginning of 2024, BYD sold 201493 units in January, of which the Song Pro DM-i Champion Edition sold 20,006 units, with sales exceeding 20,000 units for 6 consecutive months, ranking first in the A-class SUV camp. Despite the increasingly fierce competition in the market, the leading position of the Song Pro DM-i Champion Edition in the market segment has been consolidated and expanded.
Disruptive experiences are the foundation of hot sales
The hot sale of Song Pro DM-i Champion Edition is the inevitable result of meeting the rigid needs of users. In the A-class SUV market, users with a budget of 12-150,000 yuan buy or exchange for the first time, and everyone hopes that their cars will be "comprehensive without shortcomings", and the Song Pro DM-i Champion Edition just gives users the most balanced solution.
Song Pro DM-i Champion Edition brings a subversive driving experience of fast, saving, quiet, smooth and green, starting 71KM pure electric battery life to meet the needs of daily commuting, 1090km comprehensive endurance makes long-distance driving without burden, 000 acceleration in 7.9 seconds, 100 kilometers of electric fuel consumption is only 4.4 liters, dimensionality reduction strikes Fenglanda, CR-V and other joint venture fuel SUVs, bringing users visible benefits, completely solving the pain points of travel.
In response to the comfort that consumers are generally concerned about, Song Pro DM-i Champion Edition is "high configuration at entry", standard DC fast charging, VTOL mobile power station, intelligent power-on and power-on, NFC digital key, 3D panoramic transparent image, 6-way power seat for the main driver, dual-temperature zone automatic constant temperature air conditioning, mobile phone remote driving, these configurations are placed in the 120,000-level SUV market is a "hexagonal warrior", there is no shortcoming. The Song Pro DM-i Champion Edition has also become a must-have option in the same price range, reversing consumers' acceptance of A-class new energy SUVs and changing the consumer side from "buying by price" to "buying on demand".
User word-of-mouth is the core competitiveness
Hot sales are the result of products and word-of-mouth complementing each other. In the word-of-mouth ranking of Autohome, 2,993 users participated in the evaluation of the Song Pro DM-i Champion Edition, with a comprehensive score of 4.43, and in the evaluation list of the Emperor of the Cars, the Song Pro DM-i Champion Edition was as high as 3.81, with a score higher than that of models in the same price range.
Open the comment area and the hot word radar map, and the Song Pro DM-i Champion Edition has received high scores in terms of appearance, handling, space, and intelligence. Many users praised the Song Pro DM-i Champion Edition for its low energy consumption, high configuration, good comfort, and excellent reliability, reflecting that it has won the hearts of consumers.
When the hot sales and word-of-mouth are combined, the value retention rate of the Song Pro DM-i Champion Edition will naturally go all the way up. In the "December 2023 China Automobile Retention Rate Research Report" released in January this year, the Song Pro DM-i ranked first in the ranking of plug-in hybrid models, second only to luxury models such as Porsche and Range Rover, making it an indispensable benchmark model in the market segment. With the continuous increase in market share, "high value retention rate" will also become a norm for Song Pro DM-i Champion Edition, so that those users who want to buy a car and want to change cars have no worries.
Today, the Song Pro DM-i Champion Edition is the standard-bearer of the A-class SUV market to break through the joint venture fuel, and it is also an unavoidable choice for the market segment. At present, the limited-time exclusive up to 10,000 yuan cash discount is underway, which is equivalent to making the Song Pro DM-i Champion Edition like a tiger with wings, which is bound to set off a new round of hot sales.