Xiaobian bought a new clothing of a big brand in the live broadcast room, but was disappointed after receiving the goods. The gorgeous costumes displayed in the live broadcast room are far from the real thing, with poor quality, threads flying around, and even a pungent smell.
I tried to contact the seller, but found that the other party had long disappeared without a trace.
This "big-name" outfit not only made me waste my money, but also made me seriously suspicious of live shopping.
With the rise of online shopping, live streaming has become a new way of shopping. The anchors displayed their products through live broadcasts and interacted with the audience in real time, attracting the attention of a large number of consumers.
However, while live shopping brings convenience, it has also become the hardest hit area for the proliferation of counterfeit goods.
In order to pursue high profits, many anchors do not hesitate to sell fakes, which brings great distress and losses to consumers.
Have you ever bought a big-name garment at the mall or online, expecting its quality, design and brand value to meet your needs, only to receive a "fake" of poor quality and far from the original?
This is not uncommon in today's consumer market, and many consumers have had similar experiences. These so-called big names are all fake, and the quality is so poor that they are not as good as the stalls!
First, the clothes are all "fakes"?
Antarctica, a brand once trusted by consumers, has now become a representative of the OEM clothing industry.
Antarctic is an underwear brand founded in 1997 and has won market recognition for its thermal underwear products.
However, with the intensification of market competition and the diversification of consumer demand, Antarctic people began to transform into an OEM clothing brand.
Antarctic OEM clothing is a clothing that is produced and labeled with the brand label of Antarctic by Compass Pole authorized by other manufacturers.
Through brand authorization, Antarctic people hand over the production, design and sales to different manufacturers and merchants to complete, while they are mainly responsible for brand management and marketing promotion.
However, with the continuous expansion of the market, the quality problems of Antarctic OEM clothing have gradually been exposed, which has aroused widespread attention and questions.
Some consumers reported that after buying Antarctic OEM clothing, they found that the quality was low, the materials were rough, the stitches were not neat, and even faded and deformed.
Moreover, the price of Antarctic OEM clothing is generally higher, even more expensive than some stalls of the same quality.
The quality problems of Antarctic OEM clothing are mainly manifested in the following aspects: inferior materials, many Antarctic OEM clothing are inferior materials, not only not breathable, not sweat-absorbing, but also easy to deform and fade; the process is rough, the stitches of many Antarctic OEM clothing are not neat, and even there are delineation, cracking and other phenomena; the label is chaotic, and the label of many Antarctic OEM clothing does not match the reality, and the price is high but the quality is inferior.
Many consumers reported that there were serious problems with the quality of Antarctica's OEM clothing, which caused widespread dissatisfaction and complaints from consumers.
Many people report that after buying Antarctic OEM clothing, it will break after wearing it a few times, and it is not worth the price at all.
Moreover, the price of Antarctic OEM clothing is generally higher, even more expensive than some stalls of the same quality.
The quality of Antarctic OEM clothing not only damages the interests of consumers, but also seriously affects the fair competition order of the market.
Due to the high price of Antarctic OEM clothing, some consumers will choose to buy the same quality clothing from other brands.
However, the publicity and marketing of Antarctic OEM clothing is very good, and many consumers do not know its true quality, so it is easy to be misled.
This not only harms the interests of consumers, but also brings unfair competitive pressure to other brands that operate in good faith.
The quality problem of Antarctic OEM clothing is not an isolated case, but a microcosm of the entire OEM clothing industry.
In fact, the problems in the OEM industry go far beyond that. In addition to quality problems, there are some other problems with OEM clothing like Antarctica, such as inflated prices, false advertising, etc.
The existence of these problems not only harms the interests of consumers, but also seriously affects the order of fair competition in the market.
Second, how to protect the rights of consumers?
In today's society, although the protection of consumer rights and interests has attracted more and more attention, in practice, consumer rights protection still faces many difficulties.
Just like Antarctic OEM clothing, as a brand that has attracted much attention, it is difficult to achieve 100% success in protecting its consumer rights today.
The dilemma of consumer rights protection of Antarctic OEM clothing is mainly reflected in the following aspects: First, consumers' awareness of OEM clothing is insufficient.
The complexity and information asymmetry of the OEM apparel industry often make it difficult for consumers to clearly understand the true quality and production process of the clothing they buy.
This has led to some consumers not knowing about quality problems after buying Antarctic OEM clothing, and they are unable to detect and protect their rights in time.
For some small-value consumer disputes, consumers often feel that the cost of rights protection is too high and it takes time and energy to deal with them, so they choose to give up rights protection.
In addition, some consumers may also encounter difficulties such as malicious retaliation or refusal to cooperate with merchants in the process of protecting their rights, which further increases the difficulty of protecting their rights.
The imperfection of relevant laws, regulations and regulatory systems is also an important reason for the dilemma of consumer rights protection.
Although the state has promulgated a series of laws and regulations on the protection of consumer rights and interests, there are still many loopholes and deficiencies in the actual implementation process.
For example, there are ambiguities in the quality standards and testing and certification of some OEM clothing and other products, which makes it difficult for the regulatory authorities to effectively supervise.
One of the reasons for the dilemma of rights protection is actually due to the fact that some consumers themselves do not have a strong sense of rights protection. Some consumers do not have the habit of asking for invoices and keeping vouchers when purchasing goods, and it is difficult to prove their rights and interests once quality problems occur.
In order to solve the dilemma of consumer rights protection of Antarctic OEM clothing, the government should strengthen the formulation and improvement of relevant laws and regulations, clarify product quality standards and testing and certification requirements, and increase the punishment of illegal acts.
At the same time, the regulatory authorities should also strengthen the supervision of the OEM clothing industry, establish a more complete regulatory mechanism and information disclosure system, and ensure consumers' right to know and choose.
Enterprises should strengthen self-discipline and standardized management to ensure that the quality of the products produced and sold meets the relevant standards and regulations. Enterprises should also establish a sound after-sales service system, actively handle consumer complaints and rights protection demands, and enhance consumer trust and loyalty.
Consumers should ask for invoices, keep vouchers and other evidence when purchasing goods, so that they can prove their rights and interests in the event of quality problems, and improve their awareness and ability to protect their rights.
Consumers should also be aware of the relevant laws and regulations and ways to protect their rights, and actively protect their legitimate rights and interests.
Only through the joint efforts of the government, enterprises and consumers can we effectively solve the dilemma of consumer rights protection in the Antarctic OEM clothing and other industries, protect the legitimate rights and interests of consumers and the fair competition order of the market.
3. How to identify and avoid tag products
Hang tag products have become one of the favorite goods of consumers due to their brand awareness and quality assurance, but some unscrupulous merchants have begun to make high profits by manufacturing and selling fake goods.
Not only are these fakes of poor quality, but they also pose a potential threat to the health and safety of consumers. Therefore, as consumers, we must learn to recognize and avoid fakes of hangtag products.
Consumers should be vigilant when purchasing hang tag products and pay attention to identifying the authenticity of the products.
Some common ways to identify fake hangtag products include, but are not limited to, observing the appearance of the product, checking labels and details, comparing prices, etc.
Often, the label of a genuine product is clear and neat, with a brand logo and manufacturer information, while the label of a fake product may be vague or lack the necessary information.
Consumers should also pay attention to the quality and details of the product when purchasing, such as material texture, process level, etc., whether it is in the live broadcast room or the physical store, they must guide the purchase or customer service to understand clearly, which can be used as the basis for identifying real and fake goods.
No matter what item you buy, you must choose a regular sales channel to buy tag products. Formal sales channels usually have more strict purchase channel management and quality inspection, which can ensure that the products sold are genuine.
If consumers want to buy authentic products, they should try to avoid buying through informal channels, such as some small vendors and unlicensed online stores. These channels tend to have a higher risk of counterfeit goods, and consumers are easily deceived.
While various industries are rolly, some promotions that are too cheap or over-the-top can be a risk of fakes.
Consumers should be wary of products sold at low prices, especially those that are well below market prices. The correct approach is to combine the market price and product quality to comprehensively consider and choose cost-effective products.
For some established products, consumers should understand the history, characteristics and reputation of the brand, which can help consumers better identify the real and fake.
Consumers should also pay attention to the relevant knowledge of the product, such as materials, processes, etc., especially the products with advanced processing processes such as buying bags, which can help to better judge the quality of the product.
If you find that the purchased product is a fake after buying it, you must contact the sales staff in time, and complain and protect your rights to the relevant departments when necessary.
Usually pay attention to keeping shopping vouchers, invoices and other evidence, so that you can prove your rights and interests when defending your rights.
summary
In short, the clothes are all "fakes"? The so-called big brands are all fake, and the quality is so poor that they are not as good as the stalls! The solution to this problem requires the joint efforts of all sectors of society.
Only by strengthening supervision, raising consumer awareness, cracking down on illegal businesses, and other measures can we effectively curb the spread of counterfeit goods, protect the legitimate rights and interests of consumers, and protect the fair competition order of the market.