The Year of the Dragon symbolizes auspicious prosperity, and some people decide to buy a new car this year in order to win a good fortune. However, on the question of whether to buy an SUV or an MPV, many people are entangled: whether to choose the passability of the SUV, or the practicality and comfort of the MPV. In fact, no matter which type of model you choose, you can't do without a reference benchmark in the end, and that is the budget. The so-called how big the budget is, what kind of car to choose. So, what about the Volvo EM90 we are going to talk about today? The price of the new car is 818,000 yuan, we have to explore a question, luxury brand MPV, or pure electric MPV, is it expensive to sell at this price?
Look at the appearance first, Volvo EM90 is based on Geely, Volvo set all the technical resources developed from the SEA vast architecture to build, positioning pure electric medium and large MPV, if according to the way of "climbing relatives", Zeekrypton 009 and Volvo EM90 may have a lot in common in product design, but the difference is that the brand concept and positioning are not the same. Specific to the front part, EM90 adopts the new closed grille design of the Volvo family, the front of the car adopts the "Nordic Galaxy Dynamic Grille" design that supports illumination, and the Thor's hammer LED headlights on both sides continue Volvo's signature Nordic luxury style, and the interior of the lamp cavity adopts an armor-like layout that looks highly recognizable.
In terms of body size, the length, width and height of the new car are 5206/2024/1859 mm, respectively, and the wheelbase reaches 3205 mm. For reference, the length, width and height of the ZEEKR 009 are 5209/2024/1858 mm, respectively, and the wheelbase is the same as that of the new car. In terms of size, the Volvo EM90 is a standard medium and large MPV, but the body height is not advantageous compared with competitors in the same class. From the side, the design of this car inherits the design style of the Volvo family's simplicity and beauty, with gloss black high-gloss paint coating from the A-pillar to the D-pillar and chrome decoration on the bottom side to enhance the sense of grade of the body appearance.
In terms of body color, in addition to crystal white and agate black, the new car will also provide sea gray and gilt gold sand colors for users to choose. The design of the rear of the car is full and three-dimensional, and in the middle of the lamp body is a bright silver chrome trim strip that surrounds the side to the rear of the car, and the luminous structure is transparent and bright, and the design is inspired by skyscrapers, which is good for recognition after lighting.
Turning to the interior of the vehicle, the Volvo EM90 has a more Nordic tone in the interior design than the exterior. A large area of white fabric covers the front cockpit, and the covering materials are mostly environmentally friendly and reusable materials, which feel frosted and delicate to the touch, but considering safety, the texture is stiff. In addition, the new car also uses quilting technology in many places in the front cockpit, the seats are properly foamed, and the fingers press it to have an obvious sense of rebound comfort and sagging, while the texture of the seat backrest surface is more exquisite, and the wings on both sides are not only close to the waist, but also extend under the headrest, which can give passengers more wrapping.
In some details, Volvo EM90 in order to highlight the "noble" characteristics, but also retain the iconic "crystal handle" design, the shape of the handle is similar to pebbles, the front and rear parts are chamfered and polished, and it fits the palm of the hand after being put on, but whether the overly smooth surface is practical in daily use has to draw a question mark. In terms of configuration, the new car is equipped with a 21-speaker Bowers & Wilkins audio system known as "comparable to the sound of Greater Berlin", with an output of 2460W, of which as many as 8 speaker units are set up in the position of the second row of passengers, and it can be seen that Volvo also understands the importance of maintaining the second-row passenger experience.
Secondly, on this car, we also see a metal folding table similar to Zeekrypton 009, and the seats are aeronautical, equipped with seat heating/ventilation/massage, as well as multi-angle adjustment functions, and the slide rail length of the second-row seats reaches 1100 mm, which means that in the case of the third-row seats being folded down, the second-row passengers can get a space experience close to the large four-seat MPV by moving the rear seats, which is more eye-catching.
At the power level, the new car adopts a rear-mounted motor layout, with a maximum power of 200kW and a peak torque of 343N·m, which is basically the same as the power configuration of ZEEKR 009, which is used to drive this medium and large MPV, and there is no problem with power performance. In terms of range, the car is equipped with a 116kWh CATL ternary lithium battery, and the pure electric range reaches 738 kilometers under CLTC conditions. In addition to this, the new car also has dual-chamber air suspension to enhance the sense of luxury.
epilogue
Through a simple analysis of product power, it is not difficult to see that the consumer groups that Volvo EM90 has to face are different from the user groups of ZEEKR 009. Perhaps in essence, EM90 does not have a particularly eye-catching novelty in terms of power, car cost, convenience, and space, but based on Volvo's Nordic luxury will for many years, for many high-net-worth individuals who care about brand value, high-end brand positioning is what attracts Volvo EM90 the most.