Since the double reduction in 2021, the education and training industry has been trembling and chaotic. Many heads of institutions ran away with money, and parents and front-line teachers were miserable and had no way to defend their rights.
However, Yu Minhong, the person in charge of New Oriental, is the clear stream of the industry, not only did not run away, but also took the lead in responding to the policy, disbanding the teaching team, giving away tables and chairs, and bidding farewell to education and training completely.
In fact, after the introduction of the "double reduction" policy, New Oriental is also actively seeking a way out. So, under the leadership of Yu Minhong, there was "Oriental Selection".
It wasn't until one day in 2022 that Dong Yuhui led the Oriental Selection, and then people discovered that the teacher of New Oriental walked from the three-foot podium to the front desk of selling goods, and became a salesperson.
In this regard, the majority of netizens have discussed a lot, with mixed reviews. However, teachers in the education and training industry are just ordinary people, and they also need to make money to support themselves.
In the face of the sudden "double reduction" policy, teachers can only let go of the so-called decency and sell goods live, which is a helpless move for many New Oriental teachers. But fortunately, the persistence of the teachers ushered in the dawn and added to the cultural heritage of the live broadcast industry.
Facts have proved that as a big man in the education industry, Yu Minhong has led the transformation of teachers in the education and training industry quite successfully.
However, just as Yu Minhong was planning to lead his backbone forces to make a big effort in the field of live broadcasting, the Ministry of Education issued the Regulations on the Administration of Off-campus Training (Draft for Comments) on February 8, 2024, the day before Chinese New Year's Eve.
As soon as the draft opinion came out, it instantly aroused heated discussions about the education and training industry, and there were 20 articles in content. Among them, the second one is particularly eye-catching.
"Improving academic performance", i.e. training activities that improve compliance with children's academic performance, can be a useful supplement to the school education system.
This also means that as long as the subject training is compliant, the teaching that is not for profit can be carried out normally.
Seeing this, will Yu Minhong and other teachers in the education and training industry cry and faint in the toilet. Especially Teacher Yu, all the desks and chairs were donated, most of the teachers were scattered, and the Ministry of Education issued a notice saying that they could do it.
Ah, this ......
Yu Minhong: I have changed my career to live broadcast and sell goods, and the Ministry of Education has issued new regulations, so can education and training be done?
The situation of the education and training industry in recent years is really like the weather, cloudy and unpredictable. The psychological state of teachers in the education and training industry in recent years has been like a roller coaster, with ups and downs.
Of course, in any case, we should believe in the national policy and carry out corresponding activities under the guidance of the policy. Although subject training is no longer taboo.
However, the compliance and normative wording repeatedly emphasized in the draft is still particularly eye-catching. Of course, for academic training institutions, the new educational norms are not a desperate move.
On the contrary, it may stimulate academic training institutions to pay more attention to the quality of teaching and provide better educational resources to meet the needs of society.
At the same time, this is also an opportunity for academic training institutions to transform and upgrade and enhance their competitiveness. Only by keeping up with the pace of the times and paying attention to the needs of the all-round development of students can we remain invincible in this highly competitive market.
The introduction of new education norms means that academic training institutions need to re-examine their development direction and value positioning.
In fact, education itself is a field that is constantly changing and progressing, and it needs to adapt to the needs of the times and conform to the trend of social development.
Education entrepreneurs must also keep an open mind, dare to accept new challenges and opportunities, and constantly adjust their strategies and development directions.
It is believed that in this era of rapid change, there will be more innovation and reform in the fields of education and live sales.
Yu Minhong's career change may be just an introduction, and the intersection of education and sales will be more extensive in the future, and it will be possible to learn from and integrate with each other.
Whether you are selling live streaming or engaging in education, the most important thing is to always maintain care and attention for students and customers, and provide them with valuable services and assistance.
Educating entrepreneurs needs to be brave enough to face challenges and embrace change. No matter what industry you choose, the most important thing is to always put people first, pay attention to the needs of students and customers, and strive to provide them with better education and services.
For Yu, the Ministry of Education's new regulations have brought both challenges and new opportunities. He can further improve and innovate the education model of subject training, introduce more innovative educational concepts, pay attention to the all-round development of students, and cultivate students' creativity and practical ability.
Of course, Yu Minhong, who has successfully transformed, does not know whether he will still invest heavily in education. After all, now that he sells goods in live broadcasts, he is doing well. His success teaches us that education is not the only way to start a business, nor is it the only way to succeed.
Educate entrepreneurs to always pay attention to changes in social development and market demand, have the courage to adjust strategies and models, find new opportunities and breakthroughs, and realize their entrepreneurial dreams.
Write at the end:
The new regulations issued by the Ministry of Education put forward clear requirements for off-campus training, which brings opportunities and challenges to academic training institutions.
For Yu Minhong and other education entrepreneurs, in the context of standardized management, they should strive to improve the quality of teaching and service levels.
At the same time, we should pay attention to the all-round development of students, actively innovate the education model, and provide students with better educational opportunities and services.