Today (12th) is the third day of the Lunar New Year, according to the law of previous years, today's flow of people will be significantly differentiated, people who returned to their hometowns before the holiday began to return one after another, and at the same time holiday tourism has also entered the peak, what is the actual situation? We continue to understand through the Spring Festival heat map.
Yesterday, about 9.2 million passengers chose to travel by train, compared with the first day of the Lunar New Year, the passenger flow increased by about 70%, according to the pre-sale data of 12306, today's train passenger traffic will continue to increase.
Judging from today's Spring Festival heat map, the flow of the third day of the new year will increase by about a quarter compared with yesterday. Although there is still a gap between the peak of the Spring Festival, it is basically equivalent to the train passenger flow at the 23rd of the lunar month.
The passenger flow of arriving trains in Shenzhen and Shanghai will increase by 40% today
Today's top 10 popular destinations have not changed much, but from their growth point of view, Shenzhen and Shanghai have the highest increase, and the number of train passengers arriving here will increase by 40%, especially Shenzhen, which has returned significantly for two consecutive days.
Looking at the top 10 most popular cities in the place of departure, Shanghai and Shenzhen are still the ones that have changed significantly, and the flow of people leaving these two cities will decline today. The number of departures in Fuyang, a major city with a large labor population, has the highest increase today, which will be at least double that on the 11th, and the pace of resumption of work and production in the new year will accelerate ahead of schedule.
Yunnan's tourism activity has increased
From the point of view of popular routes, many routes in Yunnan Province today are outstanding, Kunming-Jinghong, Kunming-Dali, Jinghong-Kunming have a large passenger flow, and the flow reflects the activity of tourism consumption during the Spring Festival holiday.
From the perspective of the most popular cities to apply for standby train tickets, Harbin and Wuhan have become the most popular departure cities today, from Harbin to Beijing, Guangzhou, Yanbian, and from Wuhan to Guangzhou, Guilin, and Nanning. Passengers who need to waitlist tickets are reminded to make reasonable travel arrangements.
This year, the proportion of long-distance travel has increased
This year's Spring Festival holiday has been extended, and big data has found that people are also going farther and farther. According to China Unicom's smart footprint data, in 2024, compared with the flow in 2023, the proportion of people traveling more than 1,000 kilometers will increase from 3.3% to 3.7%, while the proportion of short-distance travel within 200 kilometers will drop from 72% to 69%.
In particular, people over 60 years old have increased the proportion of long-distance trips of more than 1,000 kilometers by 1.8 percentage points, which is the highest growth age group.
The north-south double-span trend is becoming more and more obvious
In addition, this year's Spring Festival holiday has become more and more obvious in the north and south, and the data found that residents in northern cities have gone south since the Spring Festival. Shanghai, Chengdu, Guangzhou, Shenzhen, Kunming, Chongqing, Sanya, Wuhan, Hangzhou and Xiamen have become the top 10 most popular destinations for northern residents to visit for the Chinese New Year.
Compared with 2023, among the destinations with the highest increase in the number of long-distance trips by northern residents, we saw the Nujiang River and Wenshan in Yunnan, and Lingshui, Baoting and Ledong in Hainan.
In addition, residents from southern cities are also embarking on journeys to the north, with Beijing, Xi'an, Zhengzhou, Harbin, Tianjin, Shenyang, Taiyuan, Qingdao, Jinan and Shijiazhuang becoming the top 10 most popular destinations for southern residents to travel to the north, according to the latest data.
Air ticket bookings from the second to fourth days of the Lunar New Year increased by 60% year-on-year
Compared with previous years, this year's Spring Festival holiday is longer, but judging from the situation of air travel, travel during the festival continues to be high, and there is no obvious trough. According to data from Qunar.com, the number of air ticket bookings from the second to fourth days of the Lunar New Year increased by 60% compared with the same period in 2023, and the popular destinations are mainly first- and second-tier central cities and popular tourist cities.
On the travel platform, the average price paid for air tickets in popular cities during the Spring Festival is 960 yuan, an increase of 10% year-on-year in 2023, but the number of air ticket bookings for popular routes has doubled year-on-year.
Southern cities are popular with travelers
Hotels during the Spring Festival have entered the peak of occupancy on the second day of the Lunar New Year, from the destination point of view, among the top 50 cities, there are 42 southern cities, in addition to the traditional popular cities, Guangxi Beihai, Fangchenggang, Guangdong Shantou, Chaozhou, Zhanjiang, Fujian Xiamen, Fuzhou, Quanzhou and other cities are also popular with travelers.
And Harbin, which has reached the top 10 of the list of popular destinations for the first time in three years, has also brought other Northeast "old iron" to the fire. On the tourism platform, the number of hotel bookings for the Spring Festival in Hulunbuir, Inner Mongolia, Suihua, Heilongjiang, Fushun, Liaoning, Shenyang, Jilin, Siping, and Heihe, Heilongjiang, has increased by more than 10 times compared with last year.
Each scenic spot will welcome a small peak of passenger flow
On the third day of the Lunar New Year, scenic spots around the country will also usher in a small peak of passenger flow. Meituan data shows that the number of tickets for scenic spots during the Spring Festival holiday increased by more than 60% compared with last year.
(CCTV news client, CCTV reporter Li Bin, Guo Qian, Sun Qian, Dong Huaiwen, Zhang Mingzhu)