❏ Author: 臧博
When people who travel far and wide return to their hometowns, they can always see changes at a glance. In fact, the hometown is also changing all the time: the houses are changing, the roads are changing, the scenery is changing, and the people are also changing. Just like the "boys started to wear makeup to improve the success rate of blind dates" that rushed to the hot search a few days ago, this Spring Festival has also been confirmed in my hometown in Anhui-
Some of the young people who returned to their hometowns were dressed brightly and neatly, and their appearance was very neat, and some of them could clearly see the traces of makeup. Through the small talk and observation when I went from house to house in the past few days to pay New Year's greetings, I found that this was not due to "appearance anxiety", but had more realistic considerations.
The first answer is not much different from what was mentioned in the hot search: big and small, you should hurry up and pick up to make it easier for you to find a partner on a blind date.
When it comes to this reason, the spirit guys tacitly and just laugh. Their parents say that there are too few school-age girls in the countryside and that it is difficult to find a partner. In addition to the "three-piece suit" of house, car, and bride price, the matchmaker and the woman will also be picky about the man's appearance. Whoever can pick up the profits, spirit, spirit, and spirit, other girls are willing to have more contact and more contacts, and the chance of becoming a family affair is much greater.
Therefore, even if some young people return to their hometowns, they are already exhausted, but for the purpose of "blind date for the New Year", they must follow the advice of their families and matchmakers, hurry up to the county or city, and seriously engage in appearance. Hair dyeing, perming, and laser acne marks look refreshing and clean, so as not to "mess up the hairstyle and end of love".
The second answer is not quite the same as a blind date. Especially the young people who have returned to their hometowns who have married a family, they feel that putting on makeup and getting a look is a reward for a year's hard work. It is not easy to leave home, run outside for a year, work for a year, and return to your hometown for the New Year, you have to let everyone see yourself, the "decent" at the end of the year. For this reason, they choose to cut hair, trim their faces, and trim their eyebrows a few days in advance, and those with more gray hair also take the initiative to bake them. I earned it myself, spent it on my face, and it was worth it.
There are many discussions like this around the topic of male consumers and beauty consumption, and each of them has a self-consistent consumption motive and reason. Whatever the reason, the increase in spending money on beauty by young men returning to their hometowns is a projection of the trend of beauty consumption among young male consumers.
The traditional concept seems to have always believed that the measure of a young man's life is whether he has "ability". And "ability" is a very broad concept, and it is forcibly summarized into measurable standards, or whether you can earn money, whether your career is improving, whether your character is good, whether your personality is easy to get along with, whether your living habits are healthy, and so on.
In fact, some young men choose beauty consumption, which does not add weight to the balance of "ability". This makes the beauty consumption behavior of the returning youth get rid of the heavy "meaning" that is forcibly given, and become light and textured, real and vivid, and also provides a micro-perspective for wanderers like me to observe the changes in the countryside, and see a vivid, young and changing countryside.
They also say the same about young men's choice of beauty
@柴归 Be more tolerant of this kind of "eye-catching".
The exquisite dress of young people who have returned to their hometowns is normal in the city, but it may be more "eye-catching" in the countryside. From the perspective of the youth itself, he may not specifically desire to be "eye-catching" or to be noticed, but only a continuation of a habit. This conflict between man and the environment is natural and manifests itself in many other phenomena. For example, I have seen old people who have lived in the countryside for many years, and after living in the city with their children, they are not used to closing their doors to live, and the doors are always open - because the neighbors in the countryside often visit the door. Open doors to welcome guests, this practice is also relatively "eye-catching" in the city. The delicate makeup of the returning youth is actually similar to this. The environment has changed, the habits have not changed, and it seems a little out of place. This conflict is not necessarily bad, but a change in the integration of urban and rural areas. We don't have to treat the "misfits" in the environment differently, we might as well be more tolerant and understanding.
@卧游云 Bringing "social business" back to social
The elaborate grooming of the returning youth is actually part of the "social business", with a certain self-presentation attribute. It is naturally a good thing to properly clean up the appearance, but after all, "business" is different from socializing, which emphasizes natural and sincere communication between people, while social business is a self-centered performance. If people go to relatives, instead of talking about family life and gossip, they always care about whether the lipstick has fallen off and whether the curvature of the false eyelashes is perfect, it will be a new anxiety and burden for both parties. Let social business return to social itself, remove the vain and pretentious sense of business, and rebuild nature and sincerity, so that people can get along and interact comfortably.
@毅鹏 Makeup is about respecting others and yourself
There are many social scenes in the Chinese New Year, such as visiting relatives and friends, the so-called confidants, returning young people from clothing to makeup, take themselves seriously "plucked", refreshing, clean and neat, it is a manifestation of pleasing oneself, and it can also make others feel comfortable and respected. In fact, young people pay attention to image management, not only when they return to their hometowns, they pursue the meticulousness and granularity of life, but also look at a corner of makeup. Rational, decent and appropriate beauty consumption is in line with the characteristics of young people who love themselves and live with affection, and also makes young people's social life more leisurely, generous and calm, which deserves everyone's respect and appreciation.
Edited by Wang Yintao
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