Recently, the well-known host Li Xiang sold second-hand goods in the live broadcast room, which attracted widespread attention. Among them, a towel she once used was marked at 1,560 yuan, which aroused the question of many netizens: Why can a used towel be worth so much money?
First of all, we need to understand the positioning and target audience of Li Xiang's live broadcast room. As a well-known host, Li Xiang's live broadcast room attracts audiences with a certain amount of spending power and the pursuit of quality life. The second-hand goods sold this time, both in terms of price and quality, are significantly higher than the market level, and are obviously aimed at this part of the audience. This also reflects the current trend of live streaming, that is, the live broadcast room is no longer just a display platform for low-priced goods, but also begins to attract consumers who pursue a quality life.
Second, let's take a look at the value of the towel itself. According to Li Xiang, this towel was personally selected and used by her. It's from a top brand, it's of the highest quality and beautifully designed. This is not just an ordinary towel, but a symbol of quality of life. In the live broadcast room, Li Xiang gave this towel more meaning, it is no longer just a cloth to wipe her face, but a testimony of her spending a good time with her friends. This emotional added value undoubtedly enhances the value of the towel.
However, the spike in price does not mean that it is irreplaceable. In fact, this towel, like any other second-hand item, was treated and cleaned and re-sold. This brings us to the question of consumer acceptance of second-hand goods. Although some people believe that second-hand goods are not as valuable as new, more and more consumers are beginning to accept and appreciate the unique charm of second-hand goods. They believe that after the precipitation of time and the use of people, second-hand goods tend to have richer stories and emotional value.
Moreover, we cannot ignore Li Xiang's influence. As a well-known host, Li Xiang has a high reputation and influence in the field of live streaming. Her live broadcast room has attracted a lot of attention and traffic, which has also brought higher exposure and sales opportunities for sellers. At the same time, Li Xiang's personal image and values also influence her audience, which also adds added value to the sale of second-hand goods. The quality of life and exquisite life concept she advocates make people have higher expectations and a sense of identity for this towel.
However, we also need to look at the problem of inflated prices questioned by some netizens. The essence of live streaming is sales, and the core of sales is profit. For sellers, they need to consider multiple factors such as cost, shipping, labor, etc., which may affect the final price. Therefore, the high-priced goods displayed in the live broadcast room do not necessarily represent the actual transaction price, and consumers need to look at it rationally.
In general, the reason why the towel priced at 1,560 yuan in Li Xiang's live broadcast room is so valuable is due to its high quality and emotional added value on the one hand, and the increased acceptance of second-hand goods by consumers on the other hand, as well as the added value brought by Li Xiang's influence. However, we also need to look at the problem of inflated prices rationally, and avoid blindly pursuing high prices and ignoring the actual value and cost performance of goods.
In the future live streaming market, we look forward to seeing more anchors like Li Xiang, who not only pay attention to the sales of low-priced goods, but also pay more attention to the promotion and guidance of quality life, so that the live broadcast room will become a new platform for consumers to pursue quality life.