Exclusive to the Chinese market!BMW 7 Haute Couture Edition was officially announced, with exclusive elements for the Year of the Dragon, and the interior was too exaggerated
I have to admit that 2024 is the "Year of the Chinese Dragon" It has become the most important festival in the world, and in the field of automobiles, major OEMs have also made sufficient preparations for this, for example, some time ago, Audi released a limited edition of the Chinese dragon Audi A8L, the new car is limited to 50 units in China, and the price is as high as 2.3 million, and soon after the official announcement of this car, a Chinese special edition of BMW's model was also officially unveiled, the new car is based on the flagship version of the 7 series, and is equipped with a number of groups of Chinese dragon elements, the new car is expected to be officially launched in the second quarter of this year. Interested partners can still pay attention to this car.
In order to cater to the attributes of the "Chinese New Year", this haute couture version of the 7 Series uses red metallic paint throughout, which will first set the tone for the whole car from the color point of view. The front face is still based on the traditional design style, and the upgraded kidney grille highlights its aura without reservation. In terms of the cover, it adopts a concave structure with bulges on both sides and a concave middle, and the whole muscular feeling can be highlighted. The new car retains a split light source, but unlike its competitors, this group of split light sources is not actually too distinct, and it will still retain some integrity. The new car's knife-edge front envelope is retained, and the middle position is replaced with a symmetrical grid element, and the wedge-shaped shape is also added to the two sides, which is fully full in both aura and artistry.
The dimensions of this haute couture version of the 7 Series should not have changed much, almost in line with the regular version, coming to the side and retaining the golden ratio of the front, middle and rear, which is stronger than the rival in this alone. In addition, the multi-pronged wheel arches also give the finishing touch to the new car. The adjusted side skirts and front face also echo the exact shape, and the entire rear of the car remains the same as the regular version.
The interior is dominated by two cool colors, the seats are no longer sporty, and the comfort has become a major selling point of this haute couture version. The instrument is mainly based on the flagship version of 7 straight, the same is a large-size LCD screen, but it has been adjusted in terms of the theme UI, which can be more selective, and the multi-atmosphere lights equipped in the car are completely not inferior to the Mercedes-Benz series, about the specific configuration, Xiaobian will not introduce it, you can refer to the flagship version of BMW7.
The picture above is the entire rear layout of the new car, and it can be clearly seen that the seat cushions in the entire rear row are wider and thicker than the regular version, and the exclusive dragon pattern design has been added on both sides of the seats, which can be regarded as the embodiment of the identity of the rear of this car. As for the multimedia system, the rear row is also designed with two linkage screens, combined with the Bowers & Wilkins diamond surround 4D sound system with a total power of up to 1,965 watts, and 36 speakers are used to bring an immersive listening feast at any time.
The whole powertrain, the new car is equipped with a 3.0T inline six-cylinder engine + 48V mild hybrid system (high-power version), of which its maximum horsepower is 381 horsepower, peak torque of 520N·m, both are matched with 8-speed automatic manual transmission, 100 kilometers of acceleration time are 5.4 seconds, the whole system is equipped with air suspension as standard. This Chinese haute couture edition will be officially launched around the second quarter of this year!