The Spring Festival is approaching, many people are going to leave the city and return to their hometowns, what should they do with their pets at home? In recent years, this has also derived services such as door-to-door feeding and pet store foster care, and business is still good.
According to the "Blue Book of the Pet Industry: 2023 China Pet Industry Development Report" released in 2023, the number of pets in mainland China continues to rise. In the next five years, the number of dogs and cats is expected to increase from 190 million in 2023 to 210 million. Before the Spring Festival, Hema also launched a new service in Shanghai: door-to-door feeding of pets during the Spring Festival, 98 once.
Recently, the reporter visited a number of pet stores and found that the price of door-to-door feeding of cats ranged from 30 yuan to 80 yuan each, and the price of door-to-door dog walking ranged from 50 yuan to 120 yuan. Xixi, a self-media blogger who carried out door-to-door feeding business in Chengdu, revealed that more than 200 orders have been received during the Spring Festival, "from today onwards, I will be busy until February 16 (the seventh day of the first month), and the busiest day will run more than 20 people, (income) is close to 10,000 yuan." ”
It is understood that during the Spring Festival, some pet stores in Chengdu have been full of door-to-door feeding quotas and have stopped taking orders. Industry insiders remind that there is a certain risk in door-to-door feeding, and there are certain requirements for pet knowledge, and it is recommended that experienced people choose to enter the industry.
The price of door-to-door feeding ranges from tens of yuan to several hundred yuan
On an app that focuses on building a "social metaverse" for the younger generation, a questionnaire survey was launched on the placement of pets during the Spring Festival, and more than 3,000 young users of the "post-90s" generation participated.
The survey results show that more than sixty percent of the "post-90s" group have pets, and more than half of them will bring their pets back to their hometown for the New Year regardless of the cost. In terms of cost, more than 40% of young people are expected to spend 500-2,000 yuan to place their pets during the Spring Festival.
Recently, the reporter visited a number of pet stores and found that door-to-door feeding and foster care services have become the "standard" for the Spring Festival. The price of door-to-door cat feeding is concentrated in the range of 30 yuan to 80 yuan, and the price of door-to-door dog walking ranges from 50 yuan to 120 yuan.
A leading pet service company's "door-to-door pet care" is its core service, providing door-to-door feeding and door-to-door dog walking services in 12 cities. Taking the price in the main urban area of Chengdu during the Spring Festival as an example, the price of door-to-door feeding is 80 yuan each time, and the price of door-to-door dog walking is 100 yuan each time, compared with the daily price, the average price of the Spring Festival has risen by 20 yuan each time. Another chain pet service company, in Chengdu, the price of door-to-door feeding services for the Spring Festival rose from the usual 58 yuan to 78 yuan, with the increase in the number of pets, each additional 30 yuan, more than the service mileage, an additional 4 yuan per kilometer.
▲The door-to-door feeding price of a leading pet service company, etc
Unlike dogs, cats are more sensitive to the environment, which is an important reason why many pet owners are reluctant to take their cats out for travel.
Miss Liu, a citizen of Chengdu, likes cats very much, "Every time I need to feed my cat, I find it on the Internet, and the price ranges from 50 to 60 yuan each time." Compared with pet store fostering, Miss Liu recommends door-to-door feeding, "Cats are easy to die in an unfamiliar (fostering) environment, and the change of cat food and cat litter is too risky." ”
Generally speaking, Ms. Liu recommends door-to-door feeding every one or two days, taking the Spring Festival 7-day holiday as an example, the number of door-to-door feeding should be 2-3 times, calculated at 60 yuan each time, and the price does not exceed 200 yuan.
The blogger received 200 orders in 10 days and earned nearly 10,000 yuan
In addition to regular pet stores, there are also door-to-door feeding and door-to-door dog walking services opened by individuals on Xiaohongshu, Xianyu, and Moments, which are cheaper than pet stores. However, there are obvious geographical restrictions, and this type of service is more provided by young people such as students who work part-time.
On Xiaohongshu, Xixi (pseudonym), who feeds 5 cats, is a pet-related self-media blogger. Starting from January 30 this year, Xixi released the news about the door-to-door feeding of the Spring Festival in Chengdu, and the time has been a week, and there have been two full days, namely February 10 (the first day of the Lunar New Year) and February 13 (the fourth day of the Lunar New Year). Taking February 10 as an example, Xixi needed to go to the homes of pet owners in several communities in Chenghua District to feed them. "The list is very full at the moment. On busy days, we have to leave at 7 a.m. Xixi revealed on Xiaohongshu.
Xixi also said that the number of orders received during the Spring Festival exceeded 200, "from today to February 16 (the seventh day of the first month), the busiest day to run more than 20, (income) close to 10,000 yuan." ”
During the door-to-door feeding process, Xixi will bring her own disposable shoe covers, disposable gloves, garbage bags and hypochlorous acid disinfectant, and you can make a full video call according to the owner's requirements when you enter the door. Cat food, litter and drinking water are all provided by pet owners. In order to avoid disputes, Sissy requires that pets must be healthy and fully vaccinated. In terms of price, 30 yuan each time within 5 kilometers of the door, an additional cat will be charged 5 yuan, and 35 yuan within 10 kilometers each time, an additional cat will be charged 5 yuan. More than 10 kilometers will be charged 10 yuan per kilometer.
Aiinduo high-end pet is a chain pet store in Chengdu, the store staff Ms. Chen revealed, "The peak period of door-to-door feeding is mainly concentrated in the first year to the fourth day of the new year, in fact, today is considered to be the peak period." During the Spring Festival, the store has limited manpower, and can only accept 2-3 door-to-door feeding orders per day, so far, the door-to-door feeding service during the Spring Festival has been full, and the orders have been stopped. ”
Insiders: Experienced people are recommended to enter the industry
But home foster care is not foolproof, and there are certain risks.
During the Spring Festival in 2019, pidan, a well-known pet supplies company, launched a door-to-door feeding service, but because the number of orders far exceeded expectations, some orders had problems: the service was "no-show", the kitten was out of food and water, and the observer could not be contacted, which once rushed to the hot search. Later, PIDAN officially apologized and compensated, and the service has since been cancelled.
Miss Gao, who lives in Chengdu, did door-to-door feeding a few years ago, "I have always been engaged in pet rescue, and I have raised more than ten dogs over the years, and many pets can deal with their own small problems." At that time, it was easy to do, and at the peak, 10 households a day were run during the Chinese New Year. Miss Gao thinks that there is a market for door-to-door feeding.
"Compared to fostering, many pet stores have to close their doors for the Chinese New Year. I also have a dog myself, and I understand that many pets are reluctant to go to an unfamiliar environment, and many pet stores cannot guarantee the situation of walking dogs, no matter how beautiful and spacious the foster environment is, pets are not willing to be separated from their pet owners. Miss Gao said.
In the past few years, many pet owners will be afraid of door-to-door feeding, worried about strangers entering the door. "Basically, I am introduced by acquaintances, and I will also record the whole process, and the pet owner can watch the real-time monitoring in the room. According to Miss Gao, according to the service content and the number of pets, the price ranges from tens of yuan to hundreds of yuan, "pet owners provide feed, whether pets need to go out for walking, whether the environment needs to be cleaned, etc., the corresponding prices are also different." ”
Even if there is a market, Ms. Gao still recommends experienced people to enter the industry. "A lot of people may think that this is a new industry and you can make money. From my point of view, it would be better to have someone who is still experienced and can easily deal with some unexpected situations. ”
Source: Red Star News