Western Network News (Reporter Ma Qingru He Tong) Steamed buns, slurry fish and fish, stirred dough, mash, tofu brain...... In the city store, there are all kinds of stalls for farm snacks. Walking into the Xi'an Qujiang Yintai Yuanjiacun City Experience Store, you can see the Guanzhong-style architecture with red brick walls and woven mats as the roof, and occasionally supplemented by traditional objects with a sense of age.
Yuanjiacun Qujiang Yintai Store City Experience Store
Ma Jingchao, manager of the city experience store of Qujiang Yintai Store in Yuanjia Village, told reporters that in order to ensure that Xi'an citizens can eat the same food as Yuanjia Village, the "city store" also has its own secrets. Before opening the store, they will post "hero posts", and then organize "competitions" by category, and select the best stall operators through competition. At present, there are 30 merchants and more than 100 staff members in the store, all of whom are local villagers in Liquan County. ”
"The ingredients in the store are delivered from Liquan County, Xianyang City, where Yuanjia Village is located, every morning, and the food safety and hygiene are ensured through the unified raw material standards of the place of origin. Ma Jingchao said that the plan to enter the city is to use the brand and reputation established by Yuanjiacun over the years to go out and open a "Yuanjiacun City Experience Store" in Xi'an, bringing the food of Yuanjiacun to the table of Xi'an people, so that Xi'an people can also buy Yuanjiacun brand agricultural products.
Yuanjiacun Qujiang Yintai Store City Experience Store
The reporter learned that in 2015, Yuanjiacun put forward the "going out strategy", that is, entering the city and leaving the province. The strategy of "entering the city" is to enter the high-end commercial complex in Xi'an, and now, Yuanjiacun has opened 18 urban experience stores in Xi'an, Xianyang and Baoji. The strategy of "going out of the province" is to export the brand and business model of Yuanjiacun, and Yuanjiacun has successively built five folk tourism experience places with local characteristics in Qinghai, Shanxi, Hainan and other places.