Trumpchi new energy E8 was born to lead a new way of family travel in China.
The new Zhidian Comfort Daping, seven-seat combination space, flexible and changeable comfortable design, leading the first-generation GAC Xingling architecture 720° all-round safety fortress Trumpchi Zhidian new energy, electricity and oil.
We believe that compared with Europe and the United States, China's family-based activities such as eating, drinking, traveling, and having fun occupy a larger proportion.
With social changes and consumer shifts, the definition of the Chinese family is complex: there are new parents, there are three generations in the same household, and more diverse families...... Car scenarios are complex: party, entertainment, business...... The functional requirements are complex: spaciousness, comfort, convenience...... All in all, we believe that home users are diverse, rich and flexible among all users.
In order to focus, we gradually explore the commonalities of two groups: the cultural environment of China and the stage of life of the purchasing user. Chinese families are in a strong family culture, and members who are bound by blood relations show obvious centripetal nature through behavior, and the family is greater than the individual in emotional expression.
When the Trumpchi new energy E8 is moving around the city, we can integrate the form of the moving car into a part of the urban building complex, just like a moving glass villa. Therefore, the characteristic light and shadow on the side of the body will also change dramatically with time, angle, and scene, creating a deep interaction and connection for users, cars and cities.
In addition, Confucianism has a saying that after strengthening one's self-cultivation and ability, adults will gradually turn to the pursuit of family happiness and stability. From slimming to Qijia, it is the commonality of our purchase users, and it is also the premise of our consideration: how to design from the harmonious family scene to make the family more united.
From living to traveling
Clothing, food, housing and transportation: clothing, food, housing, and travel.
For families, daily life is inseparable from food, clothing, housing and transportation, and harmonious relationships are basically based on these material foundations. At the heart of the discussion is the travel, after the stay, and for that we took some design inspiration from the more general dwelling.
For Chinese families (four or five or even six or seven zhijia), the three-bedroom space is slightly cramped, and the multi-storey villas are inconvenient to move up and down. The large scale, large opening, and large view of the flat floor of the square villa are desirable from functionality, comfort and privacy. Fangshu Flat Floor should be the dream home of a modern Chinese family.
When designing the Trumpchi new energy E8, we made an analogy: with the purpose of Qijia, and then with the villa as the positioning, this is the origin of the Qijia villa, which can work with us to protect and care for the family, and guard the outside and the inside.
From the square villa to the flat floor
There is a big flat floor of love in the generous villa of the Qi family.
Guarding the outside of the generous villa, solid and reliable, guarding every moment of the family.
Trumpchi new energy E8 is an advanced work of science and technology industrial aesthetics, as a family car, its design can give people a sense of protection and reliability.
To this end, on the whole, we have created a balanced and stable body posture, a mellow and pure surface language, and a more friendly look and feel for the family.
The simple body and the suspended D-pillar create a deep sense of borderlessness. The eye-catching green cloud wing grille, with exquisite horizontal design elements like the city's skyline, is layered on top of each other, implying that the road of life is higher and higher until the clouds rise.
Headlights crisscrossed by the name of the Guardian Eye, and the daytime running lights are like halberds shaped by light, guarding the family at all times
The concept of guardianship extends from the front to the tail, and the rear of the car is stocky and reliable, pure and full of shape, very simple and affinity. The tail light of Galaxy Gate is inspired by the city river view at night, the vertical crystal on the upper floor is like the city's buildings, and the horizontal light strip on the lower floor is like a line of light on the river surface, which is also a kind of interpretation of the romance of the galaxy with modern design techniques.
The Great Flat of Annei is the Great Flat of Love.
Coming to the car, we took the large flat floor as the starting point of the design, and strived to create a mobile living room full of love and warmth for users in the 5.20 square meters of usable space.
"Dig the door as a room, when it has no room", Lao Tzu described it for us in a very concise sentence more than 2,000 years ago: a house can only have an indoor purpose when it has a hollow part.
The interior of the Trumpchi new energy E8 is a backward interior, an open interior, and a free interior. Since then, users have obtained the right to define more space, whether it is a glass of water, a small potted plant, a mobile phone, or a book, and due to different ways of use, each Trumpchi new energy E8 will become a unique home for users.
Therefore, we abandon the pursuit of a sense of volume in the inertia of traditional car design, and use chisel on the dashboard of the interior to shape the negative shape of the volume disappearing, and call this form: living tabletop. It is recommended to keep a pot of favorite succulents or green plants in the storage trough, where the plants and trees complement each other and breathe freely.
The flexible island is the core of the central control design, and the same chisel technique is used to open up a hard operating area in the large area of soft covering of the central control and door panels, and form a strong contrast through the material.
The sliding tissue box on the flexible island in the center console, the diagonal mobile phone slot, the deep and shallow cup holders and the glove box are all storage space as far as the eye can see. All the operations of the vehicle are concentrated in the tubular form, which is smart and easy to use, and the exquisite crystal shift is embellished with it, pushing the ritual sense of operation behavior to the extreme.
The super zero-gravity chair paired with the mobile living room is made of skin-friendly fabrics that are as comfortable as a cloud. In addition, we have created two interior themes for the Trumpchi New Energy E8, namely the Holiday Villa and the Urban Villa, which have a great sense of scene.
The holiday villa is inspired by the pleasant scene of staggered mountains and forests, breeze and warm sun when traveling, and uses natural and elegant distant mountain green with warm and comfortable warm sun brown, when users enter the car, it is like being in a natural vacation and leisure, unloading fatigue and relaxing.
Urban villas return to orderly, efficient and convenient urban life, using classic and stable black with fashionable and modern coffee brown, simple and pure without losing the high-end style, allowing users to seem to come to the flat window in the busy, looking at the city, and sipping a cup of coffee.
We also pay special attention to the selection of materials and the design of textures. The texture of the cityline on the living table and door panels is inspired by the silhouette of high-rise buildings in the sunset, and is also reminiscent of the warm picture of a family sitting in the amiable lights.
When driving through the city streets, looking up, the urban street scene is outside the window, and looking down, the texture on the living table contrasts with it. The warm wood grain countertop and high-gloss electroplating trim strip are bright and dumb, bringing a rich material feeling.
Soft and comfortable leather fabrics, natural and simple wood texture, and delicately embellished metal accessories, we have created a home space for users to decorate with heart, and it is a beautiful life within reach
For Trumpchi New Energy E8, at the level of physical environment, we use the way of building a home to create a warm mobile living room and become a villa. At the situational level, we maintain the harmony and stability of the family through the image of external protection and internal care, which is for the sake of the family. Fangshu gives users the possibility of Qi family. We know that design is not limited to styling, design is the essence. Drive products, drive users, drive life.
We hope that users can enjoy the new scenes and behaviors brought about by the design of Trumpchi New Energy E8, and thus form a trend and a new way of life. Qijia Fangshu is about to lead a new way of family travel in China.
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