Welcome the New Year with joy and celebrate the New Year with joy. From February 5th to 25th, 2024, the "2024 Louguantai Scenic Area New Year Literary and Art Carnival Series Theme Activities" was held in the Zhongnanshan Gulouguan Historical and Cultural Scenic Area. Gongs and drums are noisy, firecrackers are ringing in unison, and everyone celebrates the arrival of the Year of the Dragon in the lively Jiachen Literary and Art Festival.
This event is guided by Xi'an Qujiang Cultural Tourism Co., Ltd., hosted by Xi'an Qujiang Zhongnan Ancient Building Viewing Area Operation and Management Service Co., Ltd., and undertaken by Shaanxi Hanxin Heyue Cultural Development Co., Ltd. With the theme of "Dragon Prosperous, Viewing the Magnificent Scenery of the Platform". There are themed activities such as gong welcome, auspicious dragon dance, bamboo horse dry boat, social fire parade, fireworks gathering, children's amusement, etc., with rich theme activities and festive New Year decorations to create a happy and peaceful festival atmosphere for the masses.
The strong flavor of the year is indispensable for dragon dance performances, the dragon dances, the clouds turn over, the jubilant dragon rolls up and down in the hands of the old artist, baking the lively atmosphere to the extreme, dancing is the prosperous day of the people, dancing is the cultural confidence of the Chinese. Laughter and laughter filled every corner of the carnival, and the most attractive thing was the various performances. The funny boatman amuses the audience, the fierce "horse fight" is full of highlights, the "wrangler" is waving a whip, and the momentum of "ten thousand horses galloping" spreads in the Fudi Louguan. As the most traditional project, the performance of the bamboo horse dry boat can always attract applause and admiration from everyone.
With the highlight of "gathering wealth and blessings, peace and joy", this literary carnival relies on the unique cultural attributes of the world's first blessed land - Gulouguantai, and invites news media personalities, Internet celebrity anchors, Weibo big Vs and other in-depth participation. Let the New Year's flavor of the old white surname be more layered and more joyful. At the same time, in response to the call of the state to "rejuvenate agriculture through culture", an agricultural product display and exhibition area was also set up at the site of the literary carnival. Help the local agricultural and sideline products to expand the market, and help farmers to increase their income.
In addition to the exhibition area of special agricultural products, this literary carnival highlights the characteristics of the deep combination of traditional culture and contemporary art, and also sets up a "fireworks gathering, intangible cultural heritage experience area" where tourists can experience the charm of traditional culture and achieve cultural self-confidence in the sea of joy.
According to the person in charge of this event, the series of theme activities of the 2024 New Year Literary and Art Carnival are rooted in unique folk culture, carrying a strong sense of nostalgia, and have been inherited for thousands of years. During the Spring Festival every year, hundreds of thousands of people go to the building to experience the traditional New Year's flavor. The scenic spot attracts tourists and citizens to enjoy the building and experience the delicious, good-looking and fun authentic Chinese New Year in the lively fireworks in the world.