As the bell of the Spring Festival Gala is approaching, Dongfeng VOYAH and JD.com jointly planned the New Year's event of "100 VOYAH Celebrating the Spring Festival Gala, Koi Awards Waiting for You". This partnership is not only a strong alliance between the two brands, but also represents a unique tribute to the traditional Chinese festival. At this beautiful moment when thousands of homes are lit up and the old is welcomed, Dongfeng VOYAH hopes to deliver 100 smart electric vehicles to lucky consumers to add infinite excitement to their New Year.
At the launch ceremony, Lu Fang, CEO of Dongfeng VOYAH, shared the company's New Year's vision: "The dragon is a symbol of strength and wisdom in Chinese culture. This Spring Festival Gala is not only a stage for us to showcase our scientific and technological achievements to the Chinese people, but also a platform to bring VOYAH's New Year's blessings and happy times directly to thousands of households. ”
As a special partner of the Spring Festival Gala Main Station, Dongfeng Lantu plans to use the grand program on Chinese New Year's Eve to give the audience the opportunity to win the right to use Lantu FREE, Dreamer, Light Chasing and other series of models with one click through a series of interactive lucky draws. This unique lucky draw not only brings the driving pleasure of VOYAH to the public, but also demonstrates the brand concept of integrating the VOYAH brand into folk customs and being close to life.
At the same time, the "JD JOY & Lan Xiaolong's Tour of China" activity started from the headquarters of JD in Beijing, and has successfully aroused the enthusiastic participation of citizens in Wuhan, Dongguan and other regions. This Chinese New Year parade is not only a cultural event, but also an important way for VOYAH to convey New Year's blessings and affinity.
In order to let netizens feel more of the New Year's atmosphere, Dongfeng Lantu has also prepared a series of online wool gathering activities. By following VOYAH Auto's official Douyin account, users can easily participate in the interactive lottery in the live broadcast room, enjoy a 7-day zero-yuan test drive model and the opportunity to harvest exquisite VOYAH merchandise. Dongfeng VOYAH has always been committed to inheriting the excellent Chinese culture, and the "customer-centric" service concept runs through product development and marketing activities. The joint activities of the Spring Festival Gala and VOYAH are the best practices for Dongfeng VOYAH to deepen user experience and enhance brand value.
In this Spring Festival full of joy and anticipation, Dongfeng VOYAH invites you to experience the excitement of the lottery through the stage of the Spring Festival Gala main station, and gallop together with VOYAH on the road of future travel. Let's welcome the 2024 Spring Festival Gala of the Year of the Dragon together and open a new chapter in VOYAH welfare.