HKRI Taikoo Hui recently launched the "Dare To Vibe" Chinese New Year season, which presents Chinese New Year culture from an international perspective, blending traditional customs with trendy experiences, inviting consumers to unlock the joyful moments of Chinese New Year celebrations and write a new chapter in the Year of the Dragon together.
（“Dare To Vibe 轰轰龙龙”新春活动季）
Trendy New Year's "Boom Dragon" Multicultural interpretation of the New Year's feast
On the North Plaza, HKRI Taikoo Hui and the Jean-Michel Basquiat Foundation jointly presented the public art installation "Little Dinosaurs with Crowns", in which the fearless "Little Dinosaurs" broke through the 15-metre-high non-traditional scaffolding, vividly demonstrating the unique charm of international avant-garde art in the posture of "Booming Dragons", triggering a craze for consumers to check in. Now that the Chinese New Year is approaching, the background of the "Little Dinosaur" is renewed, and the lanterns and Spring Festival couplets with oriental characteristics are embellished on the left and right, bringing the ingenious collision of Chinese New Year flavor and world art, showing the vitality of the New Year.  >
("Little Dinosaur with a Crown" is redressed in disguise)
During the event season, the lively atmosphere of the Chinese New Year continues to spread with the change of activities in the venue. HKRI Taikoo Hui's independent market IP "Dare Market" has partnered with Common Rare to present the "Fan Flower Market", a joyous and enthusiastic Chinese New Year flower market. From February 2nd to 14th, the "Flower Market - Chinese New Year" will return to the LG1 Atrium in the venue, with selected independent original brands such as flowers from the flower capital of Yunnan, French boutique salon perfumes, and intangible cultural heritage handicrafts landing for a limited time, lighting up the aesthetic inspiration in the New Year atmosphere, and the "Boom Dragon Celebrates the New Year" music performance will be staged regularly, bringing together different music styles such as jazz, folk, pop, etc., to fill the New Year with joyful notes. In order to convey the blessings of the Chinese New Year with more regional characteristics, HKRI Taikoo Hui has integrated oriental sentiments with the Chinese New Year vision, inviting emerging artist Heiwa to use traditional calligraphy art to interpret the character "Dragon" and create a huge calligraphy work "Dragon in Shanghai, 2024" on the L1 floor, blooming the warm atmosphere of the Chinese New Year of the Dragon.  >
(Flower Market, New Year)
Combining modern and diverse colours with festive expectations, HKRI Taikoo Hui has further enhanced its on-site activities to bring a wide range of holiday options. In the LG2 metro business district, the "Re" Me sustainability exhibition was unveiled in the green opening, connecting sustainable topics through multiple interactive experiences to interpret the infinite possibilities of green life, Tesla brought a cyber off-road station wagon to the LG1 North Hall, opening the Shanghai debut of the new car, showcasing the cutting-edge and innovative benchmark of the electric vehicle industry, and Suntory Saga carefully created a pop-up space in the L2 North Hall, a unique aesthetic journey of Japanese whisky flavors, waiting for wine lovers to visit. In addition, the "Mengying Dunhuang" a3f art aesthetic life exhibition will be unveiled at the S.NEW pop-up store on February 6, and on February 17th and 18th, there will be a grand dragon and lion dance performance.  >
(HKRI Taikoo Hui New Year Fun Event)
The consumer experience is refreshed and upgraded, unlocking the luxury benefits of the New Year
At the beginning of the Chinese New Year, HKRI Taikoo Hui's experiential space has once again been upgraded to bring a new consumer experience. Starting from 1 February, HKRI Taikoo Hui will open a new VIP Lounge, providing exclusive privacy and exclusive services for high-end members. At the same time, a number of internationally renowned brand beauty boutiques opened on the LG1 floor of HKRI Taikoo Hui, making a stunning appearance with a new image, creating an upgraded version of the "Beauty Avenue". While enhancing the visual design and spatial experience, HKRI Swire has brought together the makeup, skincare and fragrance formats to launch more exclusive and customized service experiences with other brands to fully meet the personalized and diversified needs of the current market, and to advance into a new consumer-centric retail ecosystem.
From now until 31 March, consumers will have the opportunity to participate in a number of surprise beauty activities to decorate the new year when they purchase their favorite beauty products at the "Beauty Avenue". When you spend a full amount of money in the beauty industry, you will have the opportunity to enjoy a spa experience at selected brands, or receive a limited edition beauty bag from HKRI Taikoo Hui, which will allow you to pack your favorite travel-sized items from designated brands. In addition, benefits such as the qualification for the purchase of limited single products can be redeemed with points, a 520 yuan heartbeat gift certificate, 10 times the points for beauty consumption, and a 4-hour free parking coupon will also be launched repeatedly, bringing a full range of customized surprises to beauty consumers.
This is not all about the gifts, but HKRI Taikoo Hui's "Boom Dragon Gifts" Chinese New Year Promotion, which brings generous New Year benefits to boost holiday spending. A series of promotional activities such as cash gift certificates, full gifts, and points doubling are staged non-stop, and consumers can enjoy gifts worth up to about 3,000 yuan, adding vitality to the Spring Festival holiday.  >
("Boom Dragon" Chinese New Year Promotion)
Rooted in the fertile soil of culture, HKRI Taikoo Hui explores more vibrant forms for commercial activities, making spaces a place that can nourish culture and spirituality, and continuously upgrading the definition of commercial consumer life. Relying on this dynamic consumption ecosystem, HKRI Taikoo Hui hopes to continue to meet the growing demand of consumers, further stimulate the high-quality vitality of the consumer market, and help create a thriving business atmosphere in the Nanjing West Road business district.