Cai Lei topped the list of goods, and Jingdong is still robbing Dong Yuhui

Cai Lei topped the list for the first time

Sometimes, you have to believe that there are miracles in this world!

Cai Lei, a special ALS patient, had never been engaged in the live broadcast business before, but after more than two years of exploration, he went all the way up and became the first place on the new list of goods!

For the first time to reach the top of the list with goods, Cai Lei was not only happy, but also responded in a timely manner: I hope everyone can be tenacious and never give up when encountering difficulties.

This early ascent to the summit has a very different meaning for Cai Lei himself, because it means that he has taken a big step forward towards overcoming the problem of the century of ALS.

You must know that when Cai Lei chose to do live broadcasts, it was not to make money, he himself knew his physical condition too well, for him, at this time, making too much money may not have much meaning for his own health.

But for others, like him, who suffer from ALS, he wants to find a new way out.

Therefore, before deciding to devote himself to live broadcasting, he made it clear that the purpose of the live broadcast income he earned was very clear, that is, to support the fight against ALS, and he and his wife did not take a penny.

In 2022, it is the year when Cai Lei entered the live broadcast industry, and in the year-end summary of this year, he donated 10 million yuan, and in 2023, with the continuous rise in live broadcast performance, Cai Lei said that he would make persistent efforts to donate 100 million.

Of course, Cai Lei understands that it is difficult to change the status quo of ALS on his own, so while continuing to donate, he also did not forget to appeal to the society: welcome people with feelings and determination to join his team.

Source: Cai Lei Weibo

This also made his live broadcast different.

Previously, in many live interviews, Cai Lei unmistakably expressed a point of view: donate as much as you can earn.

In other words, in 2022, Cai Lei, who has been in the live broadcast for a year, is not so strong, and he has made a small profit of about 10 million through live broadcasting, and he will resolutely take it out; In 2023, as Cai Lei and his wife's live broadcast room continue to go out of the circle, more and more celebrities and entrepreneurs have entered their live broadcast room, and throughout 2023, Cai Lei's live broadcast room has always been hot, and even appeared on the hot search several times.

Unexpectedly, people just earned 100 million yuan on their front feet, and they haven't covered it in their hands yet, so they will donate this money immediately!

"I have 10 billion in the future, and I may donate 10 billion, but I don't have the ability (yet)," Cai Lei said.

Cai Lei's live broadcast with goods

Speaking of Cai Lei, people who often visit Douyin may be no stranger to him and their couple.

Compared with ordinary anchors, Cai Lei is different from others in two ways: First, he used to be the vice president of Jingdong Group, and he also used to fight the world with a sword, fighting monsters and upgrading all the way in Jingdong Group, and achieving the position of vice president, his personal ability is beyond doubt. Second, a few years ago, Cai Lei was diagnosed with ALS, which is still considered to be the "head of the terminal disease", and he may also be the first ALS anchor in China.

At the highlight moment of life, when you suddenly encounter an "unbreakable dead end", ordinary people can only choose to accept their fate at this time.

But Cai Lei did not do this, and when it was proved that this disease is almost unsolvable in the medical field after countless experiments, Cai Lei decided to "choke the throat of fate" and do it himself, find out the root of this disease, and find a way to overcome it.

In 2021, Cai Lei and his team set up a project to overcome ALS, and preliminary calculations show that this project will require a minimum investment of 70 million in the early stage.

In the next nearly a year, for the 70 million, Cai Lei tried all methods.

For example, he launched the "Ice Bucket Challenge" in Beijing, through which more people can learn about ALS, and at the same time, call on more people to raise funds, convey the power of society, and bring hope to more ALS patients.

However, judging from the fundraising results, in addition to Cai Lei's own donation of 1 million, as well as donations from colleagues and institutions, there are only more than 100,000 donations from the social level.

This money is just a drop in the bucket for the project to overcome ALS.

At this time, Cai Lei put the hope of making money on the live broadcast in full swing.

In September 2022, Cai Lei started the road of live streaming on Douyin. The first live broadcast lasted only 2 hours, and 7,200 viewers came into the live broadcast room, of which 14% of the audience placed orders, with a turnover of nearly 80,000 yuan.

For a rookie anchor, such a live broadcast debut is not bad.

Two years later, Cai Lei's live broadcast room is becoming more and more popular, and the couple's ability to bring goods has also been continuously improved.

Source: Icebreaker Station Live Room

In the live broadcast on the evening of February 1, Zhang Lan, the founder of South Beauty, also appeared at Cai Lei's icebreaker station, and his son Wang Xiaofei also helped out on the side, donating money for Cai Lei's ALS project by example. In the end, the number of online users of this live broadcast exceeded 100,000, and the turnover exceeded 10 million.

Previously, celebrities such as Zhou Hongyi, the founder of 360, and Ni Ping, the former CCTV host, also visited Cai Lei's live broadcast room, and they all achieved good results.

For example, Ni Ping acted as a confidant sister in the live broadcast room of Cai Lei and his wife, and the two couples also performed lax, and achieved pleasant interaction with guests and fans throughout the whole process.

Even if their health is extremely dangerous, and they even clearly know that they may not be able to breathe again after a night, in the live broadcast room, Cai Lei and his wife are still showing affection to the guests and fans with a relaxed face, which is the main reason why many fans slowly like their live broadcast room.

Illness can knock you down, but you can't knock yourself down, for so many years, Cai Lei has always thought like this and done so.

After more than two years of persistence and hard work, Cai Lei's live broadcast room has entered a stage of steady development, especially recently, during the evening prime time of his live broadcast room, the popularity habit has reached tens of thousands, and the data is better than that of Dongfang Selection;

And just when Cai Lei won the first place on the list of goods, his old club JD.com was doing one thing: many live broadcast rooms of JD.com hung banners inviting Dong Yuhui.

Jingdong's anchor also said seriously: "In the past two days, we have observed that many netizens have suggested that we invite Mr. Dong Yuhui to cooperate in the live broadcast, and we have urgently formulated relevant plans, and the plans have been submitted to the relevant departments of the company for evaluation." ”

Now, Cai Lei has become the big anchor of the platform, so a meaningful scene may appear: Will Jingdong turn around and invite Cai Lei to Jingdong to bring goods?

Get out of the new trend of charity live broadcasting

In the past two years, under the tuyere of live broadcasting, different types of anchors with goods have been born, for example, Dongfang's selected knowledge-based personality and a friend-making technology-based personality.

In the live broadcast genres with different styles, Cai Lei and his wife are nothing less than a clear stream.

First of all, Cai Lei and his wife know how to entertain marketing.

Whether they walked into Dong Yuhui's live broadcast room before, or now including Ni Ping, Zhang Lan and others into their live broadcast room, the discussions triggered have boosted the popularity of Cai Lei and his wife, constantly amplified their live broadcast performance, and the card of live broadcast entertainment, the two couples made it appropriate.

Source: Icebreaker Station Live Room

Secondly, Mr. and Mrs. Cai Lei let us see a typical example of striving for the goal.

Many people raise their hands at the beginning of the face of ALS, an incurable disease. And Cai Lei did not plan to escape from the beginning, but continued to invest the hundreds of millions of yuan he had accumulated over the years into the project to overcome ALS, and at the same time, through the influence and strong resource advantages of the live broadcast room, he drove more scientific research institutions and pharmaceutical companies to devote themselves to the battle to overcome ALS, which is much smarter and more effective than him doing it alone.

More people feel the courage of "knowing that it can't be done" from Cai Lei, and understand that making money is not the only purpose of life.

Finally, I still hope that not only in the field of live broadcasting, but also in more industries, there will be more and more Cai Lei!

Author | Charlie