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Do you have your own ideas about what a boutique café is?
In recent years, the concept of specialty coffee has become popular all over the world, and boutique cafes in China have also emerged in an endless stream.
But what kind of café qualifies as a boutique café, and does the boutique café we see live up to its name?
01
What kind of coffee is considered specialty coffee?
The coffee industry has evolved from fast food to aesthetics, spawning three waves, and is now moving towards the fourth wave or is also in the fourth wave.
Although China's coffee market started late, its development is not slow, and it can even be described as fast.
Domestic cafes are diverse and refined, and the concept of specialty coffee has also been promoted, and more and more people are in contact with, like and even make their own coffee.
Domestic cafes are diverse and refined, and the concept of specialty coffee has also been promoted, and more and more people are in contact with, like and even make their own coffee.
So, what exactly is specialty coffee? The concept of specialty coffee sounds vague, and although the definition gives a scoring criterion, for many coffee consumers, sometimes too complex a scoring structure can make them even more confused.
After all, many people's evaluations of industries that are not their own are quick and direct. Only people in the industry will be obsessed with the development and details inside.
Therefore, for those working in the coffee industry, specialty coffee, as the name suggests, is a kind of coffee that pays attention to quality and craftsmanship. It should not only emphasize the basic factors such as the origin, variety, and maturity of coffee beans, but also pay attention to the production process of coffee beans such as picking, roasting, grinding, and brewing.
However, the above process is difficult for consumers in the non-coffee industry to access, but the following scenario is familiar to consumers.
Through the delicate process of coffee makers, the final presentation of specialty coffee is a cup of coffee with rich taste, rich aroma and high stability.
The final result of specialty coffee is a cup of coffee with a rich taste, rich aroma and high stability.
In fact, speaking of which, "What kind of café can be called a boutique café?" is a question that has been answered.
Definition of a boutique café: We should not only focus on the taste of the coffee, but also on the environmental impact of the café. From the production of coffee to the final production, every step of the process strives to be refined and sustainable. In short, we are looking for a cup of coffee that will satisfy both the taste buds and the spiritual enjoyment.
In short, we are looking for a cup of coffee that will satisfy both the taste buds and the spiritual enjoyment.
02
Do the boutique cafes we see live up to their name?
I find it difficult to discuss this issue.
Because, with the development of coffee now, it is not only a commodity, but also a way of life and a cultural experience. It's not just about coffee beans, it's about communication between people and the pursuit of a better life.
This summary is too big and sounds a bit fake. Because even a boutique café that entrusts the good ideas of many people is, in the final analysis, a product of the era of commodity economy, and it is also a matter of survival.
But the data of the past few years shows that boutique cafes are actually difficult to survive.
From a cost perspective, the price of specialty coffee beans is relatively high, while the production process of specialty coffee is relatively complex and the time cost is also high. In addition, in the Chinese market, most people are more inclined to drink milk coffee, which undoubtedly poses a challenge to the operation of boutique cafes.
Moreover, from the perspective of consumers, in the current market, the benchmark price of coffee brands represented by Luckin and Manner is basically around 15 yuan, and between price and output, milk coffee is more popular with consumers, and the repurchase rate is higher. This also reflects the mainstream trend of market demand.
The price of specialty coffee beans is relatively high, while the production process of specialty coffee is relatively complex and the time cost is also high.
Perhaps, boutique cafes may be more inclined to satisfy the desire of a few people for specialty coffee, or provide a social environment. However, for some people who like to drink coffee, brewing or roasting beans at home is clearly a more cost-effective option.
Of course, there may also be a situation where we mistake some well-decorated and creatively marketed cafes for "boutique cafes". There may be cafes that offer coffee beans with a score of 80 or more, cafes with expensive coffee machines for making specialty coffee, cafes with skilled baristas, or even a combination of all three.
So, do the cafes we see meet the criteria for specialty coffee? The answer is: not necessarily.
Having a café that is more rigorously assessed and certified can really help us determine if a boutique café is truly what it is. But we also have to consider the customs of different regions and countries
To determine whether a boutique café is truly worthy of its name, we also need to consider the customs of different regions and countries
Because the definition of a boutique café is this: it not only focuses on the customer's experience, but also provides high-quality coffee to meet the needs of customers.
The customer experience is not only determined by the quality of the coffee beans and the brewing method, but also by the added value of the entire coffee supply chain, including the transfer of coffee history and knowledge. Boutique cafes not only provide the function of tasting coffee, but also have the attribute of communicating and spreading coffee knowledge.
Therefore, in the new definition, the part of "consumer drinking" can just make up for the implicit standard of "different drinking habits caused by different regions and different countries".
The feedback from the market shows that consumers are not only looking for the definition of "specialty coffee", but also good coffee.
Because the feedback from the market shows that consumers are not only pursuing the definition of "specialty coffee", but also delicious coffee.
Therefore, we should also be open-minded, appreciate the coffee made in different regions and cultures, and experience the unique charm of it. Only in this way can we truly feel the charm of coffee and appreciate the unique flavor of specialty coffee.