It's time to chase your dreams, and start again with one heart!
At 7:30 p.m. on February 3 (the twenty-fourth day of the lunar month), the annual online audio-visual feast 2024 China Online Audio-visual Annual Ceremony was broadcast on the whole network in the eager anticipation of the majority of netizens. The 2024 National Radio and Television Work Conference held at the beginning of the year, with the theme of promoting the high-quality development of radio and television and online audio-visual, clearly proposed to adhere to the "two-three-four" work positioning, anchor the three major work directions, and do a good job in 8 key tasks. With the theme of "Concentric to the Future", the ceremony presented a panoramic view of the online audio-visual industry in the festive atmosphere of Vientiane renewal, in-depth study and implementation of Xi Jinping's cultural thoughts, and the new actions and new styles of the majestic atmosphere of the new era with collective literary and artistic innovation, encouraging the whole industry to further cohesion and dedication, creating high-quality products and casting classics with sharing and co-creation, integration and innovation, and creating a strong atmosphere for the celebration of the 75th anniversary of the founding of the People's Republic of China.
The broadcast lineup of the 2024 festival has been further expanded from the previous two editions. People's Daily Online, Xinhuanet, Wuzhou Communication, China Audiovisual, Mango TV, BesTV, iQiyi, Youku, Tencent Video, Douyin, Kuaishou, Bilibili, Migu, Weibo, Uncle Kai Storytelling, Baidu, Himalayas, Tencent Music Entertainment, Xiaohongshu, Dragonfly FM, PP Video, WeChat, Sina, Sohu, NetEase, Tianyi UHD, Z Vision, Alipay, IPTV platforms, OTT platforms, and Huawei, Xiaomi, VIVO, OPPO mobile video platforms live broadcast simultaneously. The "Learning Power" learning platform will be broadcast from February 4.
According to preliminary statistics, on the night of the live broadcast on February 3, the total number of broadcasts on various platforms exceeded 643 million, which was 2.34 times the number of broadcasts on the night of the live broadcast of the 2023 grand ceremony, a year-on-year increase of 134%, and the live broadcast room of the "Douyin official account" alone exceeded 65 million, which was the highest number of viewers of the Douyin live broadcast in a year; the number of viewers of the live broadcast of the "Audiovisual New Era" Weibo account exceeded 43.5 million, and the live broadcast of the "Audiovisual China" Kuaishou account exceeded 54 million, and the Weibo account exceeded 42.5 million. The number of short video views on various platforms exceeded 1.023 billion. 12 hours after the broadcast of the ceremony, the total number of views on various platforms exceeded 900 million, and the cumulative number of short video views exceeded 1.135 billion. As of February 4, the Weibo main topic #2024 Online Audiovisual Festival# has accumulated more than 2.5 billion views, 14.295 million discussions, and 54.144 million interactions, and has been in the top 3 of the list for 14.7 hours. The on-demand popularity of the festival programs on various platforms continued, and the highlights of the programs were widely forwarded and discussed on online social platforms. Some netizens left a message, "I haven't watched such a wonderful show for a long time, it's interesting and meaningful!" "There is culture and height, and the party has to be done like this." "People's Daily", "Guangming Daily" and many other mainstream media and industry media reported on the grand broadcast of the ceremony and spoke highly of it.
The ceremony began with a promotional video titled "Why We Got Together", in which actor Zhang Yi vividly explained the brand characteristics of the ceremony focusing on industry responsibility, gathering industry forces, and responding to people's concerns. Xiao Zhan, Zhang Songwen, Yu Hewei, Lei Jiayin, and Wu Jing are five major chapters with their own narrations, connecting the prologue "Tongzan: A New Chapter of the Times" and "The Same Dream: Living Up to the Youth", "Tongwang: The Long History", "Tongxing: Oriental Spring Tide", "Creating a Dream of the Future", and "Concentric: Harmoniously Prospering the World", allowing the audience to appreciate the vigorous, diverse, inclusive, and youthful development trend of the online audiovisual industry in the brilliant and innovative interpretation.
The second creation of a masterpiece shows the thousands of scenery of Chinese stories with heart
In 2023, the online audiovisual industry will continue to struggle, uphold integrity and innovation, and have a distinct theme, modernity, ideology, and artistry, and high-quality works loved by netizens will emerge in an endless stream. The festival program takes these online audio-visual boutiques as the starting point for creation, refines and extracts the ideological essence and artistic essence of the original works, carries out secondary processing that is more in line with the stage presentation, shows the industry style with the "highlight moments" of online audio-visual IP, and depicts the thousands of scenery of Chinese stories with heart and emotion.
The symphonic chorus of golden songs "The Sound of Life" runs through the poem "Homesickness" in the afterglow, and in the golden songs of the times such as "Grandma's Penghu Bay", "Clouds of Hometown" and "In That Distant Place", it shows the family and country of the Chinese children with the same roots and blood. The quiet transformation of the bright moon from lack to circle on the background screen echoes the artistic conception of the song, and together conveys the endless thoughts of hometown to the hearts of the audience. The song "Happy "Childlike Circle" and the music sketch "Rural Teacher" are combined, part of the material is taken from the online documentary "Rural Teacher", with the theme song "Teacher Says" "Have you fulfilled the dream of youth that year" and "May you return to be still a teenager", the touching story of rural teachers in the mountainous areas of southwest China helping children tie the "first button" of life has also been further reflected on the basis of stage sketches and documentary images.
With the gradual unfolding of the images of "The Wind Rises in the East" and "Welcome to McNugget Village" in the program "Sand and Sea", the audience learned about the origin of "a grain of sand" and "a drop of water" on the "Belt and Road" through the narration of digital humans. The sitcom "Foreigner, China Festival" relies on excellent financial media works to show the real, three-dimensional and comprehensive China from the "other perspective" of foreign friends from seven countries showing their talents. Sa Dingding's collaborative song "Picking Up the Light" of the documentary "The Road to Zero Carbon" shows China's responsibility as a major country in promoting carbon peak and carbon neutrality in the interplay of lyrics and images.
Looking back on the major events in the radio, television and online audio-visual industries in the past year, the sitcom "Goodbye, Matryoshka" continues the creative style of the online variety show "Can't Hold On", and uses the comedy story of anthropomorphic household appliances to open the correct way of "watching TV", showing the effectiveness of the State Administration of TV "Matryoshka" charging and the management of complex operational problems. The group comedy "So Surfing the Internet" gathers powerful actors in the online variety show "Shake the Burden Conference" to advocate the fashion of civilized Internet access in laughter.
On the basis of the excellent works of online audio-visual in the past year, these programs have successfully demonstrated the resonance of online audio-visual and the theme of the times at the same frequency with innovative program forms and colorful content elements.
Link the fiery life and present the light of ordinary people's dreams wholeheartedly
The Internet is inclusive and diverse. If the network audio-visual is compared to the vast universe, then every dreamer can find their own stars in it. The 2024 Grand Ceremony continues the tradition of the previous two sessions, allowing people from all walks of life and all ethnic groups to come to the center of the stage, shine their dreams under the spotlight, and jointly write the story of unity and forge ahead.
The short video platform big V "Future Welding Training" performed the ancient folk art of striking iron flowers in the intangible cultural heritage show "Iron Song", showing the praise of labor and love for life with the spark. In the intangible cultural heritage show "Blue and White Porcelain", Dongxiang embroidery girls wore exquisite intangible cultural heritage costumes, and walked out of the sense of gain and happiness on the road of cultural inheritance. The hot-blooded creative performance show "I Can" highlights the enthusiastic responsibility of every ordinary person who stands up at the moment of need with extreme scenes and competitive scenes. The sketch comedy "Class Leader, Please Go Out of the Mountain" pays tribute to every ordinary person who works hard for his dreams through the story of college friends getting together for camping and talking about entrepreneurial experience. The fire commanders and fighters from the Beijing Huairou Fire and Rescue Detachment truly restored the daily scenes of firefighters going out to the police and carrying out rescue in the music and painting performance show "Walking Against the Light". The Beijing Red Culture Police Orchestra cooperated with actor Qin Hao to demonstrate the dedication of the public security group to protect the peace of the people with the stirring music of "Youth Ambition Without Sorrow". In the emotional interpretation of singer Zhou Shen, the song "Around" pays tribute to the "good Chinese people" with the lyrics of "Life will inevitably have bumps, help you don't need a reason" and "All the tiny rays of light converge into the galaxy of the future".
The warm and uplifting spiritual power in life and the moving scenes of beautiful healing were also fully demonstrated in this grand ceremony. The scene interpretation "Looking Back" is based on the endless cornfields and the classic lines of "look forward, don't look back" in the online drama "The Long Season", highlighting the beautiful vision of "chasing a better self in the future with action"; Jiang Yuheng's singing is deeply moving, and he has won a large number of sincere praise from the audience with "memory killing". The "Happy Wrangler" brought by the Anda group shows the happy and abundant grassland life in the interweaving of the horse-head qin and Humai. The songs "Passing by, Fireworks in the World", "Stage", and the musical sitcom "Happy Friends" also show the warmth of the veins in the hot life with great online audio-visual characteristics.
Highlight the bright future of science and technology for good, integration and interpretation of skills and dance
The "dance" between technology and art has always been an important feature of online audiovisual literature and art. At the 2024 ceremony, more cutting-edge technologies will be integrated into artistic expression, further enhancing the sense of immersion and futurism. The situational musical "Farewell to the Elegant Collection" uses multiple and complex audio-visual techniques to reproduce the artistic conception of the ancient painting "Elegant Collection of the West Garden" in the stage effect of sound, light and shadow. The song "The Wind Blows" uses naked-eye 3D to create a spectacular scene of desert wind and sand, with traditional cultural elements such as shadow puppetry and Huayin old dialect, and jointly shows the artistic charm of "passing through the ages with one mouth, waving millions of soldiers with both hands". The use of cutting-edge technology in these programs does not stop at "showing off skills", but allows the pen of technology to add color to the content, and constantly expands the expression space of the program in the contrast of technology and art.
Technology empowers online audio-visual and constantly brings new imagination to people. The program design of the festival also incorporated more thinking about how technology can build a dream for the future. The aerospace theme music show "There is a Kind of Romance Called China Aerospace" shows the thousand-year-old yearning for "flying to the sky" in the cross-time and space dialogue between Qu Yuan and astronauts. The public welfare show "Looking for You" tells the story of audio-visual technology helping lost families reunite in the Internet era. The sitcom "Accompanied by AI" explores the theme of "AI has love" in a case study in which artificial intelligence simulates the real voices of parents. The creative show "Su Shi Circle" shows the emotional resonance of the past and the present in the dialogue and interaction between AI Su Shi and contemporary college students, helping young people grow. The visual speech "Dream Chasing" and the digital human public welfare show "The Secret Hidden in the Stars" focused on the application of digital humans in the online audio-visual industry and explored the relationship between cutting-edge technology and human emotions. This series of programs explores the unknown from different angles, focusing not only on the arrival of emotions, but also on the response of the past and the present, and the search up and down.
Make efforts to integrate and innovate, and go to the youth appointment of online audio-visual together
The online audio-visual is the "home field" of young people, and the grand ceremony has built a stage for youth, which not only allows young people to see the thousands of wonders of the world, but also provides a new opportunity for them to show their personality and responsibility. Zhang Kaili and the young actors in the sitcom "Reunion in Time and Space" affectionately interpreted, with a youthful perspective to pay tribute to the border heroes, in the "as soldiers, where we stand, is China", the blood and loyalty of patriotic youth have been vividly reflected. "Half Life Snow" innovatively processed the popular songs on the Internet that spread all over the campus, and showed the style of "Chinese sons and daughters should be self-reliant" in the rich interpretation of singing, gesture dance, and martial arts performances. Lu Xiansen Band brought the songs "Hua Nian" and "Young You", and inspired young audiences to "struggle while they are in the Chinese New Year" with the wonderful performance of "Highly Educated Band". The recitation performance "Juvenile Chinese Story" illustrates the juvenile chronicles with classic passages, and the situational song "Song of Macao" conveys the friendship of the younger generation to Macao in singing, both of which also show the heritage and vision of the contemporary youth group.
Brilliant in collision and innovation in integration has always been an important symbol of the vigorous vitality of online audiovisual programs. Many of the programs in this grand ceremony have shown strong integration, and actively explore the infinite possibilities of online audio-visual: national style singing and dancing "Mountains and Rivers", national style song joint singing "National Style Opera" integrates traditional opera and modern pop music, creative martial arts street dance show "Breaking the Array" interprets Xin Qiji's famous chapter with street dance, martial arts song "Ren Yao" sings the martial arts spirit of "the great man of chivalry, for the country and the people" in a one-move sword dance, and the national style aesthetic show "Unmoving", the scene song and dance "A Dream of Ning'an", and the OST skewer "Happy Night" Starting from popular online dramas, they have been further extended in form and content, and have innovatively presented the excellent traditional Chinese culture from different angles. The creative show "How to Fight the "Battle" of Micro Short Drama" and the musical sitcom "When the East Wind Rises", which continues the short drama "Escape from the British Museum", have carried out a diversified discussion on the high-quality path of micro-short drama "micro but not weak, short but not shallow, and drama quality".
Revisiting the classics and touching the feelings of the past in the "Second Creation" is also an important path for the festival program to explore integration and innovation. Through the combination of traditional folk music and trendy interpretation, the Chinese music innovation show "Revisiting the Classics - Great Music Controversy" pays tribute to the four masterpieces and revisits the voice of the times, and echoes the launch of the "Revisiting the Classics" TV channel. The song "Song When I Was a Child" and the folk music song show "Our Animation" draw elements from the children's rhyme animation works that young people are familiar with, and make a new expression in the cross-dimensional linkage.
The 2024 China Online Audiovisual Annual Festival, both in terms of the number of organizers and broadcast platforms, has further increased compared with the previous two sessions. More than 20 key online audio-visual platforms gathered together with high morale, fully demonstrating the innovation power and development vitality of the industry. The festival program not only focuses on the grand theme of the times, shows the mission of promoting the construction of a strong country and the great cause of national rejuvenation with Chinese-style modernization on the new journey, but also faces the problems and challenges faced by the industry itself, highlighting the confidence and determination to face difficulties, take the initiative to change, and achieve high-quality development. At the end of the ceremony, the symphonic chorus "Running to Tomorrow" closely connected the network audio-visual industry with the great era with magnificent and passionate music, drawing a successful end to the ceremony.
The ceremony continued to be guided by the State Administration of Radio and Television, hosted by the China Network Audiovisual Program Service Association and the China Television Art Committee, and co-organized by Learning Power, People's Daily Online, Xinhuanet, Wuzhou Communication Center, Mango TV, BesTV, iQiyi, Youku, Tencent Video, Douyin, Kuaishou, Bilibili, Migu, Weibo, Uncle Kai Storytelling, Baidu, Himalayas, Tencent Music Entertainment Group, Xiaohongshu, Dragonfly FM, and the exclusive title of China Radio and Television.
(Source: TV Arts)