PDD could never have imagined that after playing games for so many years, the highest achievement was "Against the Cold".
Because of his sincere words at the beginning, "Against the Cold" actually changed the direction of operation and became the most successful MMO in China step by step.
At that time, PDD chose the newly launched "Against the Cold" to divert his attention because he was diagnosed with a tumor because of his health concerns, and he was also extraordinarily generous when he was in the game, and the prestige of "slaying the dragon" is still talked about by many netizens today.
But PDD's extravagance has also had an unintended impact on the gaming environment. In order to be able to dominate faster, he and Wang Sicong and other players used a staggering amount of cash to purchase the best entry equipment, which directly raised the price of the game. As a result, an ordinary piece of refining equipment in "Against the Cold" is worth hundreds or even thousands of yuan, and the normal game experience of ordinary players has gradually deteriorated, and the game has become infamous.
In the end, even PDD couldn't stand the righteousness of his buddies and deleted his game account in a high-profile manner. And when PDD left, he also told the game official in a thousand words: "Against the Cold" is a good game, although I am gone, there are still countless people left, I hope you will be kind to these people who stay." ”
In the PDD, the behavior of "deleting the number and admonishing" also made "Against the Cold" suddenly wake up, and since then it has started a long road of reform, which is the "structural reform" plan they have started in a big way.
In the following 4 years, based on the actual needs of players, the official output of "Against the Cold" in the game has been greatly increased, and the content consumed has been significantly reduced, so that players can stably obtain graduation equipment and improve combat power as long as they spend a reasonable amount of time in the game.
This continuous structural reform also gave birth to the "Against the Cold" season server in early 2023. As soon as the pure point card and non-liver and non-krypton season server came out, it immediately attracted the attention of a large number of players, and even PDD couldn't resist the temptation and chose to return.
It stands to reason that by this time, PDD's advice has been perfectly realized. But in this long period of time, "reducing liver production and increasing production" has become the core policy of "Against the Cold", and even has the meaning of "too much".
The series of activities of "Against the Cold" during the Spring Festival holiday in 2024 is the best proof of this.
During the Spring Festival, "Against the Cold" launched a series of welfare activities, intending to allow players to simply enjoy the fun of "great wealth and great wealth". However, some players said that they have to go back to their hometown to visit relatives during the Spring Festival holiday, and the time to play the game will be greatly reduced.
Seeing that players are raising such worries, the official of "Against the Cold" directly said that the whole server will launch the Da Song event on the tip of the tongue, and with the gameplay supplement, you can get most of the missed event gameplay rewards, ensuring that players will not miss the splashing wealth even if they don't have time to play during the Spring Festival.
What's more, during the Spring Festival holiday, the Season Server will also launch a Double Treasure event, where players can participate in various activities and double their efficiency when obtaining high-level treasures. It takes half the time to get all the rewards. It is guaranteed that players only need to participate in occasional activities during the holiday to get full of treasure rewards, which greatly reduces the liver level and has a happy New Year.
On the first day of the Lunar New Year, the in-game Battle for Champions event will be suspended, and the rewards for the Battle of Champions on February 17 will be increased, allowing players to spend more time with their families and friends while not affecting their earnings.
While other games are eager to trap players in the game during the holidays, "Against the Cold" has greatly reduced the liver and increased production, just to let players enjoy life better. If it weren't for the "reduction of liver and increase production" engraved in the bones, it would be difficult to make such a choice.
So, what do you think about the fact that "Against the Cold" changed its operating structure because of PDD's advice four years ago?