Thailand's cabinet ministers probably never dreamed that they would one day go on the road of Internet celebrity.
As pioneers, directors of culture and tourism across China have been involved for several years.
Now, the Thais are finally beginning to figure out what kind of terrifying existence their opponents are.
How much effort does it take to grab some traffic from Chinese tourists from the hands of these roll kings......
Last Wednesday, January 31, the Tourism Authority of Thailand and China's Ctrip cooperated to open a "World Tourism Boss Live Show" in Bangkok.
The Minister of Tourism and Sports of Thailand, Su Dawan, and the Director of the National Tourism Administration of Thailand, Ms. Thapani, personally appeared on camera to bring the goods.
Partnered with them to host is the vice president of Ctrip, Tianxu.
The whole live broadcast is actually to sell goods for Thai tourism.
The two national-level female leaders at the highest level in Thailand completely put down their figures, entered the role, and directly engaged in sales with tens of millions of Chinese netizens.
They introduced Thailand's tourism products, new ways to play, and new packages.
Of course, if you bring goods, you have to give some discounts - so the two female ministers of Thailand also provided some air ticket discounts and accommodation discounts to attract Chinese audiences to place more orders.
The final result is quite impressive.
The number of viewers of the live broadcast exceeded 20 million, and the sales exceeded 100 million baht!
The Thai leader said that China's tourism market is of great significance to Thailand's economic recovery.
China is the main target market group in Thailand and is a large market with high growth potential in terms of revenue and volume. Coupled with the proximity of the Chinese New Year, Thailand has important festivals such as the Lunar New Year, which is the largest Spring Festival celebration outside of China.
"Songkran World Songkran Festival" is also a world-class festival that the Thai government hopes to create this year.
In the live broadcast room, the two Thai female leaders are actually still a little young, and they are not as crazy as Wei Ya Li Jiaqi.
However, as a country's cabinet minister-level officials, it is already rare for them to be on this stage.
Before the Harbin fire, all Chinese cultural and tourism officials you @ me, I @ him, we are still a little anxious - the Chinese side is all rolled up like this, why is there no movement on the Thai side?
Now it seems that the current cabinet of Thailand is really good, dare to think and dare to do, do not hold upright, and there is no such thing as a powerful minister.
With this attitude, there is hope for Thailand's tourism industry.
What's more, this sold well, and it made 100 million in one go.
This is not the first time that the Tourism Authority of Thailand and Ctrip have teamed up to conduct live broadcasts, but this year, the results of the two "female leaders" appearing on camera to bring goods have more than doubled compared with last year.
Behind this is a comprehensive rebound in China's tourism to Thailand, from the number of searches, to the number of flights, to the number of arrivals.
personally went into battle as an Internet celebrity, as well as the Thai Prime Minister himself.
On February 1, Prime Minister Saita released a video in which he personally "extended a sincere invitation to the Chinese people on behalf of the Thai people" and promised to take care of every tourist in all aspects.
This video instantly became popular on major video platforms in China, and received enthusiastic responses from Chinese netizens.
Today, which country can let the prime minister come out and do this directly?
Not to mention a country, even if it is a café, you may not be able to ask the waiter to call the manager out.
Again:
Regardless of the effect, the motivation is geometric,
This attitude alone is enough to say a lot.
In fact, the Chinese themselves have been changing their way of playing "tourism".
It is difficult for the traditional individual group to reproduce the glory of the year;
However, a small boutique custom group of more than a dozen or several people has been growing rapidly for a long time.
As the "overseas viability" of the new generation of young Chinese tourists soars, the number of independent travelers is also rising.
These tourists do not go to Thailand for sightseeing, but for enjoyment.
The problem that you can solve with your mobile phone, you never have to trouble others, you see people is Google Translate, and the payment is always Alipay WeChat scanning code.
Even when ordering a travel package, it is no longer a step-by-step group purchase, but from the link below the short video, as well as the live broadcast room with goods online, planting grass on the spot and placing an order decisively.
Thailand has been studying how Chinese tourists can get it;
Nowadays, Thais are becoming more and more sophisticated.
They have begun to get the hang of it, calling for the Chinese market, which is changing with each passing day.
The gameplay will change, the crowd structure will change, and the tastes of tourists will change.
However, as long as Thailand can maintain this heartfelt expectation and goodwill towards the Chinese, it can maintain this tenacity of continuous learning, continuous breakthrough and continuous change.
So, no matter how it changes, the crowds that belong to Thailand will eventually return to this land that is worth coming back again.
In the future, the innovation of China's network technology and service model will involve more people and the larger world, so that more foreign bigwigs, like the prime minister and minister of Thailand, will go online in person and roll up to death.
If you don't want to be an Internet celebrity leader, you can't impress Chinese customers.
Thailand, already played clear.
Leaders of all countries in the world should also hurry up and roll up.
(This article only represents the author's personal views, does not represent the views of Thai headlines, the picture comes from the Internet, if there is any infringement, please contact to delete)