The cross-border cooperation between Hongqi and Uncle Jewel is undoubtedly a major topic in the music circle recently. And the MV of "Leaping Dragon Gate" they collaborated on is even more eye-catching and full of surprises. This song has a moving melody and profound meaning, and the meaning behind it is even more thought-provoking.
BUFFS ARE STACKED ALL OVER THE DRAGON GATE
Judging from the visual presentation of the MV, the picture of "Leaping Dragon Gate" is exquisite. The nobility of the Hongqi brand is perfectly integrated with the street style of the jewel uncle, showing a unique charm. This is not only a musical cooperation, but also an exchange and collision of brand culture.
In terms of lyrics, Uncle Jewel interprets the image of "Dragon Gate" vividly with his unique perspective and words. It not only represents a leap forward, but also implies expectations and pursuits for the future. It is not a deliberate "brand rejuvenation" that deliberately caters to young people and is superficial, but under the theme of FAW Hongqi #BUFF stacking, flag leaping dragon gate #Year of the Dragon, the brand faces an emotional dialogue of "society, users, and young groups", with MV as the carrier and the New Year of the Dragon as the node, to maximize the interpretation of the brand value image of Hongqi.
The emotions revealed in the MV are sincere and touching, interpreting the spirit of the Chinese people of "on the countercurrent of brocade scales, turning into a dragon in the air", and it is also a "dissatisfied" attitude of "one gentian", self-driven inwardly, without boundaries, focusing on the present, so as to achieve a better self in 2024. As a high-end car brand in China, Hongqi has always carried the emotions and memories of the Chinese people. This cooperation with Uncle Gem is undoubtedly a microcosm of Hongqi's pursuit of innovation and breakthroughs, and a force that detonates social emotions.
BUFF is stacked deep and deeply planted
On January 31, 2024, FAW Hongqi announced its brand sales results for January. It is gratifying that the retail sales of this month exceeded 40,300 units, an increase of 82.9% year-on-year, such an excellent result, making FAW Hongqi usher in a "good start" in 2024, like a dragon ready to go, ready to leap over the dragon gate, showing an unstoppable momentum.
This sales start is not only on the basis of achieving positive growth for 6 consecutive years in 2023, but also continuing the "good momentum" of the Hongqi brand, but also laying a "good head" for FAW Hongqi's sales in the Year of the Dragon. More importantly, this good start also creates a "good start" for the new development of the Hongqi brand in 2024.
Behind this series of good results, it is the inevitable result of Hongqi brand's deep cultivation in all aspects and continuous superposition of "Buff". It is like a bright pearl, which has been continuously polished and carved, and finally blooms with dazzling light.
BUFF is stacked with Legacy Heritage
"Disobey like a dragon, climb to the top of the clouds, shoulder the glory of history, the most solid Buff", "Live up to tens of millions of Jinlin leaping over Longtan, a gentian in one, rekindled at this moment"...... This 2024 Spring Festival MV is passionate and powerful, just like the 66-year ups and downs of the Hongqi brand, and also like a high-spirited and progressive epic. It tells the magnificent chapter of Hongqi brand from a difficult start to a leap and take-off, and it also conveys the spirit of "Hongqi" that is never satisfied and always forged ahead.
After 66 years of wind and rain, "Red Flag", as China's national brand, is deeply rooted in the rich soil of the Chinese land. The lyrics of the MV of "Leaping Dragon Gate" implicitly bury the process of Hongqi "built China's first car in 1958", "created a new brand architecture to achieve the second leap growth", "All in new energy", and "constantly self-transcendence in order to realize the user's dream of 'wonderful travel, beautiful experience and beautiful life'", Hongqi is not only a glorious banner of China's automobile industry, but also a symbol of national honor and mission. It shows the great power of "rejuvenating the country with etiquette and consolidating the country with etiquette" with the gift of the country, and has won wide praise and the reputation of "national car" around the world.
With 66 years of profound accumulation, it is like a never-tired phoenix, reborn in the furnace of history, and every time it flies, it is more brilliant, and constantly inherits and carries forward the great power bearing of the state of Chinese etiquette. The well-built Hongqi Guoyue is not only the highest respect for every driver and passenger, but also the continuation of the fine tradition of the Chinese nation.
BUFFS ARE STACKED WITH BRILLIANCE
In 2024, the Hongqi brand will apply another batch of new self-developed technological achievements to its products. Among them, new energy products based on the two major technology platforms of FMEs' "banner" super architecture, the electric platform HME and the intelligent platform HIS, will soon emerge, and the "Hongqi 4GC20TD hybrid special engine and HDU28 hybrid system", which has just won the "'China Heart' 2023 Top Ten Engine and Hybrid System Winning Models", will also bring more surging "Chinese heart" to the follow-up new products of "Hongqi".
In 2024, the Hongqi brand will bloom with a new batch of self-developed technological achievements. Based on the two major technology platforms of the "banner" super architecture of FMEs - electric platform HME and intelligent platform HIS, new new energy products are ready to go, like the first ray of sunshine in the morning light, which is about to leap out and illuminate the road to the future.
The "Hongqi 4GC20TD Hybrid Special Engine and HDU28 Hybrid System", which won the honor of "'China Heart' 2023 Top Ten Engine and Hybrid System Winning Models", is like a surging "Chinese heart", injecting strong power and passion into the follow-up products of the Hongqi brand. It's not just the culmination of technology, it's a strong commitment to the future.
At this moment of alternating between the old and the new, the Hongqi brand is leading the way of China's automobile industry with its firm pace. In the bustling city, a Hongqi car is like a beautiful scenery, galloping by. It's not just a car, it's the epitome of the state of modern life. FAW Hongqi, with its unique charm, has witnessed our growth and changes.
Nowadays, we live in a fast-paced era where everyone is striving for their dreams. The "red flag" has become the driving force of our struggle and a symbol of success, and it also carries our yearning for a better life.
The Year of the Dragon is coming, and we are looking forward to it. I hope that in the new year, "Hongqi" can continue to accompany us and meet new challenges and opportunities together. May we be in the Year of the Dragon, our careers will be thriving, our families will be happy, and the "Red Flag" will also become the most beautiful scenery in our life journey. #BUFF叠满, the flag leaps over the dragon gate#