The intellectual world is moving towards "independence", and the production capacity is finally guaranteed

Led by Chery"

Author: Truman

After a series of turmoil in the cooperation between Chery and Huawei, there is new news.

According to media reports, Chery has upgraded its EH business unit (Zhijie business unit) to an independent business unit, adopting independent accounting and independent operation. According to the latest report from the Financial Associated Press, this matter was not done by Huawei, but led by Chery.

The independence of the intellectual world also means that in terms of cooperation, Chery and Huawei are not affected as rumors on the Internet, but can be regarded as the latest fruit of smooth cooperation.

It is not yet known how far this independent division will go, but it is certain that the terminal delivery of Zhijie S7 will be accelerated.

Zhijie operates independently

According to sources, Chery insiders revealed that Chery has further upgraded the original Zhijie Division to an independent business department, adopting independent accounting and independent operation.

The independent Zhijie Division will be responsible for the overall development of brand product competitiveness, business operation, investment and development management, etc., with more than 2,500 employees.

There is no doubt that the independence of Zhijie is not only Chery's response to the rumors of unsatisfactory cooperation between the two sides on the Internet, but also shows that the cooperation between the two will be closer and deeper.

According to the previous situation, the responsibilities of the "Four Realms" brand under Hongmeng Zhixing mentioned by Yu Chengdong should be the same in production and manufacturing, but Wenjie did not operate independently within Cialis, but the later established Zhijie became independent within Chery. Obviously, the development of the intellectual world will be freer and have more independence.

As for why the Zhijie Division is independent, Chery said that it is to better develop the Zhijie brand, promote the improvement of product competitiveness and the needs of production and operation, so as to improve the operational efficiency and market competitiveness of Zhijie.

It is reported that Chery has made a lot of investment in the intellectual world, and attaches great importance to the project internally. As early as 2022, the Zhijie project was established within Chery.

In 2023, Chery officially established the Zhijie Business Division, which is responsible for the integrated management of product design and development, quality, procurement, manufacturing, service and other research, production, marketing and service of the Zhijie brand.

So no matter what, Chery will not give up this cash cow that has spent a lot of energy.

According to media reports, Yin Tongyue, chairman of Chery Holding Group, will personally serve as the general manager of the independent Zhijie business unit, responsible for the strategic planning, product research and development, and market operation of the Zhijie brand, and will maintain a close cooperative relationship with Huawei.

Of course, Chery is not the only one who attaches great importance to the intellectual world, and the same is true for Huawei, according to public information, Huawei has invested more than 800 people around the project to work with Chery, including experts and talents in the fields of product development, intelligent car solutions, and quality control management.

In addition, Huawei has built a dedicated team for Zhijie to be responsible for sales, delivery, and service.

The pace of delivery is expected to accelerate

The biggest problem encountered by the intellectual community now is the difficulty of delivery.

In November last year, Zhijie's first model, Zhijie S7, was officially launched at a price of 249,800-349,800, and at that time, the official said that the reservation had exceeded 20,000 units, and more than 5,000 "Dading" orders were harvested on the day of listing alone.

If the order is available, it should be produced and delivered, but the terminal delivery of Zhijie S7 has not kept up with it, and it can only be postponed in the end, which has also become the direct reason for speculation that Huawei and Chery are not working well.

And as for the reason for the delayed delivery, there are at least three versions circulating on the Internet.

The first reason is capacity constraints. It is reported that the Zhijie S7 is produced by Chery's newly built intelligent network super factory No. 2, but the new factory has just been completed, and large-scale production cannot be completed in a short time. This is also the official response of the intelligence industry, and Chery's new factory plans to have an annual production capacity of 500,000 vehicles, and it will take 3-4 months to ramp up production capacity.

The second reason points to Huawei, and it is reported that the chip used in the Zhijie S7 is self-developed by Huawei, and the new cockpit chip also has the problem of production capacity not keeping up.

And the third reason is that the delivery of Zhijie S7 has been pushed to a climax, and the news on the Internet is that Chery will give priority to the production capacity of Xingtu Star Era ES, and it is not concerned about the production of Zhijie S7.

There are different reasons for the delay in delivery, but neither Chery nor Huawei has come forward to respond, and rumors are full of wind and rain for a while. But car owners can't wait, last month, a large number of "Dading" car owners reported that they encountered new car delivery delays, delivery sequence confusion and other problems, the waiting time for car delivery from the beginning of 4 to 6 weeks, longer and longer.

Finally, on January 15, Huawei proposed a compensation plan, from November 28, 2023 to January 15, 2024, to pay users of Zhijie S7 "Dading", if the vehicle delivery is overdue, the owner will receive compensation of 200 yuan per day, up to 10,000 yuan.

thought that by compensating and appeasing the car owner, the matter could be over, but a new bug appeared in this chaos, and a Chery executive may resign because of the incident.

A screenshot of what appears to be Chery's internal chat history has been circulated on the Internet, in which a suspected Chery staff member said that Huawei was too strong in cooperation. This screenshot of the chat log also shows that Han Biwen, deputy general manager and general manager of Chery Automobile's manufacturing division, resigned as a result.

Source: Internet

In the end, Chery's spokesman Jin Yibo drew a break for the turmoil: "The rumors on the Internet are not true, the cooperation between the two sides is smooth, and the departure of senior executives is not because of the cooperation project." At the same time, he said that the two sides are making every effort to promote the production and delivery of Zhijie S7, have invested more resources, and will continue to deepen cooperation.

Now it seems that the independent operation of Zhijie is the result of the deepening cooperation between Chery and Huawei, and next, the delivery difficulties of Zhijie should be solved soon, and there is a high probability that the delivery speed will be accelerated, which is undoubtedly good news for prospective car owners.