The Spring Festival is the traditional peak season for car sales, and many new energy brands have launched limited-time car purchase discounts in the New Year. Recently, the reporter went to Airport Road and other car sales stores to conduct a field visit, and found that compared with before the Spring Festival in previous years, the number of people who entered the store to buy cars this year has increased significantly. As more and more people choose to spend the New Year in place, the enthusiasm for buying cars during the Spring Festival has been further catalyzed. In order to capture this part of the population, major auto brands have also launched corresponding activities during the Spring Festival to grab customers in a "fancy" way.
Previously, NIO announced that it would update the configuration of existing models, and the delivery of the 2024 model will start in early March, and at the same time, it will provide New Year car purchase privileges for the 2023 model. In the past two days since the news was released, there has been a significant increase in the number of customers who have come to inquire about the current car. A NIO salesperson told reporters that this discount is because the new car is on the market, so the current car will be given a discount, in addition to cash discounts, including NOP+ gifts, car purchase points and replacement gifts.
A customer who was looking at the car in the store said that he had been interested in NIO before, but knew that NIO's price was very stable, and it was difficult to encounter preferential activities. After learning about this New Year courtesy event, he immediately came to learn about the information, hoping to take a test drive before the festival and choose a car smoothly. The customer also said that he heard from a friend that NIO's smart driving is good, and it will be more worthwhile to buy a car when it is on sale.
At present, the new energy vehicle industry has entered the stage of intelligent arms race, which puts forward higher requirements for the computing power demand of products, and most of the models with no more than 500Tops in computing power have also seen bottlenecks in the intelligent driving experience. All models sold by NIO are equipped with 4 Orin chips and a computing power of 1016Tops, which has advantages in intelligent driving and cockpit experience.
According to the sales staff of NIO, NIO has certain advantages in hardware pre-installation, which can bring car owners a continuously upgraded car experience. Recently, NIO Banyan 2.4.0 has added more than 50 new functions and optimizations, including the addition of 4D Comfort Navigation, GOA General Obstacle Warning and Assistance, Omnidirectional AEB, NOMI Cabin Memory, Microphone-free Karaoke, Track Mode and other major features. In terms of global pilot assistance, it covers 606 cities and has an opening mileage of more than 650,000 kilometers in urban areas.
At present, in the price range of 300,000-600,000 yuan, NIO has fully met the diversified needs of users, covering the main sales market of BBA accounting for 80% of sales, which strengthens NIO's leading position in the high-end pure electric market. According to the data, in 2023, the sales volume of all 8 models of NIO will reach 160,000 units, ranking first in the high-end pure electric market with a share of more than 300,000 yuan. Focusing on the Shanghai market, from July to December 2023, NIO surpassed BMW, Mercedes-Benz, and Audi for six consecutive months in the market (including fuel vehicles) with an average transaction price of more than 300,000 yuan.
The reporter also learned that NIO's 2024 Spring Festival service guarantee work will also be officially launched, in addition to special services such as service supply stations and accompanying you home, from February 8 to February 18, 2024, NIO users (including users without battery swap rights) can enjoy free service fees for battery swapping at 769 highway battery swap stations across the country. This is undoubtedly a great benefit for users who have car purchase needs.