The sales volume of Japanese automakers in January was released: sure enough, Chinese people still like to choose Japanese cars when buying cars

There are currently four major car brands selling Japanese cars in China, namely Toyota, Honda, Nissan and Mazda. Among them, Toyota is divided into GAC Toyota and FAW Toyota, Honda is divided into Dongfeng Honda and Guangqi Honda, while Nissan is Dongfeng Nissan, and Mazda refers to Changan Mazda. When it comes to buying Japanese cars, many friends will probably start from these brands, because what they represent behind them is actually fuel-efficient, durable and reliable.

Now that January 2024 has passed, sure enough, judging from the sales performance of Japanese car companies that have announced sales data, it proves that many of our Chinese people still like to choose Japanese cars when buying cars. As for how much I like it, let's take a look at the sales data of various Japanese car brands in January.

First place, GAC Toyota

January sales: 71,875 units

The best selling Japanese car brand in the domestic market in January was GAC Toyota. According to the data, GAC Toyota's sales in January were 71,875 units, a year-on-year increase of 17.6%. Among them, the sales of the three models of Highlander, Camry, and Sena alone were 30,532 units, accounting for 42.5% of the total sales.

In terms of single models, Camry sold 16,352 units in January, up 13.6% year-on-year, and is still one of the most popular and recognized mid-size cars by users. As for Highlander and Sena, they also achieved new car sales data of 7,204 and 6,976 respectively, and the overall performance is still remarkable.

Of course, the sales performance of Fenglander and Veranda in January was also good, selling 18,066 and 12,994 new cars respectively, of which Fenglander mainly relied on terminal discounts to go to the volume, while Veranda was recognized by the Chinese people because of its high cost performance. In short, judging from the sales results achieved by GAC Toyota in January, it can be seen that Chinese people still like to buy their models, which once again proves that Chinese people like to choose Japanese cars when buying cars, especially GAC Toyota.

Second place, Dongfeng Nissan

Sales in January: 76,000 units

In January, the second most popular Japanese car brand that consumers are willing to buy is Dongfeng Nissan. You know, in January, Dongfeng Nissan sold a total of 76,000 new cars, although this data includes Nissan, Infiniti and Venucia, but it can achieve a year-on-year sales growth of 115.6%, which is enough to prove that Dongfeng Nissan, a car company, is still quite recognized in the minds of the Chinese people.

Besides, Venucia sold 4,000 new cars in January, and Infiniti may not even have sales figures for 1,000 new cars. Therefore, relying on Dongfeng Nissan's brand models alone, it can achieve more than 70,000 sales data performance, doesn't this show that the Chinese people love Dongfeng Nissan's models?

Therefore, why we want to rank Dongfeng Nissan in the second place in the sales list of Japanese automobile companies in January, the reason is that the actual sales of Dongfeng Nissan may be about 71,000 units, which is slightly lower than that of GAC Toyota, so it is ranked second.

Returning to the model level, Dongfeng Nissan has a number of hot-selling models such as Sylphy, Tianlai, Qashqai, X-Trail and so on, and Nissan Tanlu, which announced the pre-sale price not long ago, has already obtained 3,000 pre-sale orders for new cars, so we also have every reason to believe that Dongfeng Nissan can achieve better sales results in the next few days, let's wait and see.

Third place, Dongfeng Honda

January sales: 65,000 units

After looking at GAC Toyota and Dongfeng Honda, which sold more than 70,000 units per month in January, we will focus on Dongfeng Honda. According to the sales data released by Dongfeng Motor, Dongfeng Honda sold 65,000 units in January, and increased by 113.3% year-on-year.

To be honest, Dongfeng Honda's sales in January increased by 113.3% year-on-year, which we did not expect. After all, compared with Guangqi Honda, Dongfeng Honda's presence in the market is indeed a little worse. However, it was able to achieve January sales of 65,000 units, which proves that the price reduction measures they have taken have really worked.

Many friends may not know that Dongfeng Honda's Civic, Inshipai, CR-V and other models currently have great terminal discounts. Among them, Yingshipai models can drop by more than 40,000, and the minimum is 140,000 to buy, which can obviously be invested in January sales. Looking at the Civic, the lowest price has also come to about 100,000, how dare you think before this? Therefore, Dongfeng Honda can achieve 65,000 January sales, in fact, it is also the result of "price for volume".

Fourth place, Guangqi Honda

January sales: 56,802 units

Compared with Dongfeng Honda, Guangqi Honda achieved more than 8,000 fewer sales in January. According to the data, Guangqi Honda sold 56,802 vehicles in January, a year-on-year increase of 41%. It is worth mentioning that the monthly sales of Guangqi Honda's three main sales models have exceeded 10,000 units, which also proves that Guangben's cars are still very popular with Chinese people.

Specifically, the Honda Accord sold 16,148 units in January, a year-on-year increase of 10.6%. Honda Haoying sold 13,392 units in January, an increase of 117.9% year-on-year. Honda sold 13,023 units in January, up 180.4% year-on-year, and achieved sales of more than 200,000 new vehicles. Through the sales volume, we can see that as a model launched later, not only did it not sell worse than the Civic, but the momentum was getting better and better, which also proved that the style has well identified the car purchase needs of the Chinese people.

In short, Guangqi Honda has always had a relatively high status in the minds of the Chinese people. Although the sales volume in January was not as good as that of Dongfeng Honda, it did not blindly rely on price reductions to survive, but better did a good job in product quality and terminal service, which is really rare, and it also reflects that this car company really considers all aspects of car purchase for consumers. Therefore, in the future, we also believe that Guangqi Honda's sales will not be bad, let's wait and see.

Finally, as of press time, FAW Toyota and Changan Mazda, two Japanese joint ventures, have not announced their specific sales in January, which is very puzzling. However, it is foreseeable that FAW Toyota's sales should be similar to GAC Toyota's, achieving a monthly sales of about 6-70,000 units. And Changan Mazda itself does not have much presence in the hearts of the Chinese people, so it is estimated that everyone does not care much about whether it sells well or badly.

In short, judging from the January sales performance of Toyota, Honda, and Nissan's joint venture car companies in China, Chinese people are still very willing to buy the models of these Japanese car brands. After all, whether it is fuel economy or product quality, Japanese cars can well meet the needs of Chinese people, so it is not surprising that they can still sell well at the moment, what do you think?

(Text/Youshi Auto Dazhuo)

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