What is surprising is that Mercedes-Benz, which has just entered February 2024 and has been frequently recalled in the domestic auto market, will recall a large number of models. Moreover, this recall covers many heavyweight models such as the domestically produced Mercedes-Benz E-class, Mercedes-Benz C-class and Mercedes-Benz GLC, and the number exceeds 283,000 units.
Benz
According to the official website of the State Administration for Market Regulation, the recall will be carried out in batches, involving domestic models and some imported models. Among them, the domestic models are mainly the following models:
First, Beijing Benz has expanded its recall of some domestically produced C-class, E-class, and GLC SUV vehicles with production dates between July 1, 2021 and September 30, 2022.
This is also the bulk of this recall, with more than 200,000 units and 203248 units. Moreover, these models are rare blockbuster hot-selling models in the market segment.
Mercedes-Benz will recall more than 280,000 vehicles
This recall will officially start on March 12, 2024. Cheyu World reminds users that they need to pay attention to the relevant information of the recall, so as to make the car safer.
Second, Fujian Benz will expand the recall of some domestically produced V-Class and Vito vehicles with a production date between December 1, 2021 and March 31, 2023, with a quantity of 14,621 units.
As for imported vehicles, Mercedes-Benz will expand the recall of some imported C-Class, E-Class, G-Class, S-Class, CLS, AMG GT, GLC SUV, GLE SUV, and GLS SUV vehicles with production dates between August 2, 2021 and January 31, 2023, totaling 65,191 units.
Mercedes E-Class
As for the reason for the recall, it is because the impeller of the fuel pump of the vehicle involved does not meet the requirements of material characteristics, and the impeller is deformed and rubs against the fuel pump housing, and the resistance increases.
In extreme cases, this may cause the fuel pump to stop working, causing the vehicle involved to stall while driving, thus creating a safety hazard.
In this case, Mercedes-Benz decided to replace the fuel delivery module for these vehicles free of charge through authorized dealers, so as to eliminate potential safety hazards for users.
Mercedes C-Class
It should be pointed out that as early as August 2023, Mercedes-Benz recalled relevant models in the domestic auto market because of this problem. This recall is an expansion of the previous recall.
Friends who pay attention to the auto market should know that in the domestic auto market, the number of recalls of Mercedes-Benz is relatively frequent. However, the scale of Mercedes-Benz's recall this time is indeed a little higher.
As for the models covered by this recall, it is also too broad. Therefore, from these levels, Mercedes-Benz has carried out a recall this time, which is indeed surprising.
Mercedes GLC
It is true that the active recall of its models with potential safety hazards shows the sense of social responsibility of car companies to a certain extent, and can also better solve the problems of users.
However, if a car company or brand frequently recalls, does it reflect that the brand's quality control needs to be strengthened or improved?
I think that's a question worth pondering. As a traditional luxury car brand, Mercedes-Benz has always been highly sought after in the domestic auto market, with good recognition and user retention.
Mercedes GLC
This kind of sales performance and reputation are not easy to come by. Therefore, Mercedes-Benz should pay more attention to its reputation and image, and continue to provide users with a more excellent car experience, so as to obtain better sales results in the domestic auto market.
In fact, official data shows that the sales of Mercedes-Benz passenger cars in the domestic auto market in 2023 have shown a certain downward trend.
According to the data, in 2023, Mercedes-Benz Group will sell 2.4916 million new cars worldwide, a year-on-year increase of 1.5%. Among them, in the Chinese auto market, its sales volume was 737,200 units.
Mercedes GLC
Compared to the same period last year, sales fell by 2%. Of course, this decline in sales is relatively low. However, it should be pointed out that the sales of Audi and BMW in the domestic auto market showed an upward trend during the same period.
According to official data, in 2023, BMW's annual sales in the domestic auto market will be 824,900 units. Compared to the same period last year, sales increased by 4.2%.
In 2023, Audi's annual sales in the domestic auto market will be 729,000 units, which is basically the same as Mercedes-Benz's sales. However, compared to the same period last year, Audi's sales increased by 13.5 percent.
Mercedes GLC
Obviously, it can be seen from the sales volume in 2023 that among Mercedes-Benz, BMW and Audi, only Mercedes-Benz's sales in the domestic auto market are showing a downward trend.
Whether this has something to do with the Mercedes-Benz brand recall is unknown. However, I think that for any car company, if it does not recall its models in the face of problems, it will damage its corporate image.
Similarly, if a car company's model brand is recalled due to potential safety hazards, will it also have a certain impact on its brand?
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