The cost is 260 million, and the pre-sale is only 16 million, Andy Lau tried his best, what is the problem with "Mr. Red Carpet".

The pre-sale of new films for the Spring Festival in 2024 is in full swing.

Although the lack of heavy industry special effects blockbusters has made this year's Spring Festival file much criticized, it has been proved that this kind of family carnival schedule is in need of comedy, and at present, the pre-sale box office of the three comedies of "Flying Life 2", "Hot and Hot" and "Article 20" has exceeded 50 million, which is difficult to solve.

However, the prime time is that some people are happy and some are worried.

The cost is 260 million, the pre-sale is only 16 million, Andy Lau tried his best, what is the problem with "Mr. Red Carpet"?

A total of 9 new films will be released during the Spring Festival this year, except for the three giants plus "Bear Infested", the remaining 5 new films are extremely bleak.

Especially "Mr. Red Carpet".

As of 20 o'clock on February 4, the total pre-sale box office of "Mr. Red Carpet" was just over 16 million, of which the pre-rehearsal films on the first day accounted for only 8%.

What is this concept?

Shen Teng, Jia Ling, and Zhang Yimou's three trump cards must not be beatable, compared with "Bear Infested: Reversal of Time and Space", which has never been an advantage in pre-sale in the same period, the total box office of bear infestation has rushed to 24.55 million, and the proportion of pre-rehearsal films on the first day is 10.8%.

If "Bear Infested" is a national IP, then it is embarrassing that "Mr. Red Carpet" can't close the gap with "Let's Shake the Sun Together".

The total pre-sale box office of "Let's Shake the Sun Together" was 15 million, and the proportion of pre-rehearsal films on the first day was 6.9%.

The gap between the box office data and "Mr. Red Carpet" is very small. However, "Let's Shake the Sun Together" is a medium production in terms of cost and star lineup, Peng Yuchang and Li Gengxi are both young non-traffic stars, and the salary will definitely not be very high, and the pressure to return to the cost of "Let's Shake the Sun Together" is very small.

But "Mr. Red Carpet" is different!

This year's Spring Festival file is a lack of special effects blockbusters, but it means that the cost of these blockbusters will be much lower.

The production cost of a pure comedy film in "Mr. Red Carpet" is as high as 260 million, and this figure is still released by the producer's official financial report.

According to the financial report, we can know that the production cost of "Mr. Red Carpet" without publicity and distribution is as high as 260 million, of which the director's salary is 24.6 million and the actor's salary is 100 million, which costs half of the cost.

plus the sky-high publicity costs of the Spring Festival stalls.

According to the filmmaker's 38% box office share, "Mr. Red Carpet" is estimated to have a box office of more than 900 million to recover the cost.

With the current pre-sale and movie popularity, the pressure on the movie to return to its original cost is huge.

Obviously, the main creators have also felt it, Andy Lau and other main creators have recently launched a series of publicity, the main focus is to expose and satirize the entertainment industry, I have to say that Andy Lau is really dedicated, and the live short video does not refuse, and he really does his best in publicity.

It's a pity that "Mr. Red Carpet" is tepid, what is the problem?

Withdrawing and rescheduling, it's useless to invite tens of millions of Internet celebrities to promote? Can "Mr. Red Carpet" counterattack?

In my opinion, the first reason why "Mr. Red Carpet" did not perform well is that the audience may not be interested in the subject matter.

The movie tells the story of Hong Kong superstar Lau Wai Chi to show the various beings in the entertainment industry. Of course, movies are Ning Hao's best satirical comedy, and it can be seen from the trailer that a large number of scenes and details in the movie are alluding to many major events in the entertainment industry.

Even the name Lau Weichi is a combination of Andy Lau, Tony Leung and Stephen Chow.

This idea sounds good, but in this era of information explosion, the audience already has a general understanding of the so-called inside story of the entertainment industry, and even the story to be told by "Mr. Red Carpet" is not large-scale, and the audience is very smart, what can "Mr. Red Carpet" film?

Will Ning Hao and Andy Lau smash their own jobs?

This led to Andy Lau's propaganda no matter how hard he tried, and even the unwanted past of his hidden marriage could be talked about. also went to the live broadcast room of tens of millions of Internet celebrities to sell movie tickets, and listened to Dong Yuhui talk like a student.

It's a pity that these are useless, in fact, the movie was originally planned to be released in 2023, but it was withdrawn to the Spring Festival because the popularity has not been able to rise.

Unexpectedly, the previous publicity routine was continued, but the current young audience did not buy it.

The second is the issue of budget control.

A comedy film cost nearly 300 million to produce, although comedy is a popular theme in the market, but in recent years, the only actors who can guarantee a box office of more than 1 billion are Shen Teng and Wu Jing, Andy Lau is indeed the most appealing Hong Kong actor at present.

But aside from IP productions like "The Wandering Earth 2", Andy Lau's best-performing works at the box office, "Anti-Drug 2" and "Bomb Disposal Expert 2" are all at the 1 billion level. And there are other stars such as Louis Koo who carry the box office together, and Andy Lau's best performing work during the Spring Festival is "The Crowd" in 2021, with a box office of 765 million. Even with the addition of Ning Hao, "Mr. Red Carpet" does not dare to say that it will break the box office of 1 billion.

"Mr. Red Carpet" is a big adventure in itself.

In addition, there are too many comedies during the Spring Festival this year, Shen Teng Jia Ling is undoubtedly the most appealing comedy star, and "Mr. Red Carpet" does not have enough attention.

Of course, I also hope that "Mr. Red Carpet" will have the counterattack trend of "The Crowd", and make efforts after the Spring Festival holiday, at least break 1 billion box office to save the capital.