Xiaomi notebook is suspected of withdrawing from the Indian market, and mobile phone sales have plummeted
2023 is known as Xiaomi's nightmare year in India, and in June, India confiscated 4.6 billion yuan from Xiaomi in the name of "illegal transfer of funds to foreign countries", and its business was also greatly affected. In recent years, there are not a few mainland brands that have been persecuted by India, including OPPO, vivo, etc., and Xiaomi will obviously not be the last.
Recently, Xiaomi's e-commerce platform in India, including the official website, shows that notebook products are sold out, which inevitably makes people wonder whether Xiaomi notebooks are going to withdraw from the Indian market?
This may have something to do with India's policy on notebooks issued last year. In August last year, India issued an announcement restricting the import of personal computers, including laptops and tablets, which companies need to apply for a license in advance to be exempted, a measure that came into effect on November 1 last year.
According to data from Counterpoint, more than 65% of India's notebooks rely on imports, which are dominated by brands such as HP, Dell, Lenovo, Acer, and Asus, while Xiaomi's market share in Indian notebooks is not high, so it can only be counted as one else, so it is relatively normal to cut the Indian notebook business.
In addition to the notebook business, Xiaomi's main and best-selling mobile phone business in India has also been greatly affected, according to a survey report by Canalys, Xiaomi's smartphone market share in India in 2023 will fall from the first place in 2022 to the third place, and the sales volume will drop by 15%.
Although it seems that the Indian market is full of "demographic dividend", with various incentive support plans to attract technology manufacturers from various countries to build factories, there are too many factors in the unstable market environment in India, which can be described as the coexistence of opportunities and risks, and domestic manufacturers should consider carefully.