On February 2, 2024, the world-renowned lifestyle brand MUJI officially opened its flagship store in Beijing Chaoyang Joy City. As MUJI's first flagship store in Beijing, Beijing Chaoyang Joy City flagship store is also MUJI's largest flagship store in China. Not only does it have the most complete product group and local services since MUJI entered China, but it is also a major move for MUJI to lay out the Chinese market and continuously promote the localization plan.
The ribbon-cutting ceremony was attended by the General Manager of MUJI China, the relevant leaders of COFCO Joy City and the new Japanese Ambassador to China. Speaking at the opening ceremony, Mr. Tomoshi Shimizu, General Manager of MUJI China, said, "As one of Beijing's important commercial centers, Beijing Chaoyang Joy City brings together many well-known brands and high-quality merchants. The Joy City flagship store brings together the rich products offered by MUJI in China, not only to bring consumers a comprehensive lifestyle proposal for food, clothing, housing and transportation, but also to share MUJI's philosophy and culture with more consumers through the platform of Joy City, and jointly promote a green, environmentally friendly and sustainable lifestyle."
Since entering China in 2005, the Chinese market has become MUJI's largest overseas market. MUJI has always wanted to convey the brand concept of "simple, natural, and just right" to more Chinese consumers. The opening of stores is one of the most important channels for MUJI to connect with the Chinese market. The opening of the flagship store in Beijing Chaoyang Joy City is an important layout for MUJI to communicate with consumers. Covering a total area of 4,950 square meters, MUJI Beijing Chaoyang Joy City flagship store covers the 3rd floor area of B1F-2F Chaoyang Joy City, and aims to convey "feel-good life" to Chinese consumers through "products", "space" and "services".
Based on the new consumption scenario in China, up to now, MUJI has launched more than 5,000 exclusive customized products for Chinese users. As the biggest highlight of the flagship store opening, MUJI will launch its new cashmere and hemp clothing series at the 6th CIIE in November last year. In addition, more than 100 new products, including AI fries, have debuted in the Beijing flagship store. In addition to the continuation of the business services of MUJI FARM and MUJI Diner, two original limited edition red wines were launched for the first time, and laser printing services were also added to the embroidery workshop to give more possibilities for personalization.
The design of the Beijing flagship store is environmentally friendly, and recycled materials are used on a large scale in all areas of the flagship store. For the first time, the store also set up a MUJI CYCLE and second-hand furniture recycling service, encouraging people to collect items that they no longer need, bring them to MUJI stores, and process them to give them a new life. This is not a simple, one-way recycling, but MUJI hopes that through the accumulation of efforts, it will naturally realize the sustainable cycle of daily necessities and promote the friendly connection between people and nature.
With the opening of this flagship store, MUJI has brought the exclusive debut of hundreds of new products. In the living space area created by incorporating the materials, shapes, and colors unique to old Beijing, a series of bedding products made of protein composite fibers derived from soybeans are released for the first time, which are antibacterial and skin-friendly, and make people sleep with peace of mind. There is also the debut of special home furnishing series such as Hasamiyaki and Japanese tableware.
The interweaving of old and new elements, the integration of new services and new spaces and Beijing's characteristic elements are vividly displayed in the MUJI Beijing Chaoyang Joy City flagship store. With the official opening of the flagship store on February 2, the general manager of MUJI China Shimizu issued an invitation to consumers, "I hope that every consumer who walks into the flagship store of Chaoyang Joy City can feel the warmth and comfort of home, find their favorite products, and take away good shopping memories."